Strategic Marketing Leader

3 weeks ago

Lakewood CO, United States Terumo BCT Full time

At Terumo Blood and Cell Technologies, we strive to make a meaningful impact on patients' lives worldwide.

We develop innovative medical devices and related products that are used to collect, separate, manufacture, and process various components of blood and cells.

Our goal is to increase the number of patients we serve, and we're committed to advancing healthcare with heart.

Job Title:

Sr Manager, Global Product Marketing-Gene and Cell Therapy

As a key member of the Global Therapy Innovations division, you will provide strategic leadership for worldwide product management, including developing product strategy that drives growth in multiple markets.

You will lead storytelling that reflects Terumo BCT's global branding, customer feedback, and business area focus.

Key responsibilities include developing a strategic plan and roadmap to direct the development and execution of strategy via market assessments and research, development and delivery of effective product mix, sales tools, value analysis, pricing, and problem resolution.

You will also collaborate on geographic marketing toward the successful commercialization of the business area product portfolio.

Key Responsibilities:

  • Develop Global Therapy Innovations portfolio messaging and integration into key assets.
  • Develop strategy through customer interactions and market research for products that drive growth, effective pricing strategies, and brand recognition.
  • Lead the development of ongoing leadership and influence of individuals and teams to support development and commercialization requirements around the globe.
  • Have ongoing and significant contact responsibility with customers in the field, representatives of professional organizations with whom the business is affiliated, and professional/management levels within the business.
  • Participate/lead strategy in market development activities for the platform, including increased adoption & expansion to adjacent markets.
  • Work with regional marketing to gather requirements and coordinate execution of promotional materials, sales force collateral, and customer communication material to ensure consistency with customer needs.
  • Continuous evaluation of portfolio and product related communication, documentation programs, and support tools for effectiveness through objective market research, customer, and sales force feedback.
  • Manage product sunset process with supply chain and regional marketing including overall strategy, communications, and forecasts to minimize customer disruption and maintain brand loyalty.

Requirements:

  • Bachelor's degree in marketing (preferred, but others may be considered), or equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered.
  • Minimum 10 years' experience, preferably in sales and/or marketing, can be accommodated with related advanced degrees.
  • Minimum 3 years cell therapy &/or clinical market expertise.
  • Extensive knowledge of cell and gene &/or clinical therapy product applications, therapies, and the markets in which they are used.
  • Advanced sales and marketing techniques and a strong working knowledge of market execution.
  • Extensive knowledge of product positioning and competitive knowledge of markets worldwide.
  • Extensive knowledge of sales and marketing strategic planning thru program delivery.
  • Intimate knowledge of global marketing strategies and market requirements and a working knowledge of global sales strategies.
  • Ability to translate this assessment into effective marketing strategies.
  • Knowledge and use of relevant PC software applications and skills to use them effectively.
  • Demonstrated ability to communicate effectively both verbally and in writing.

Work Environment:

  • Typical Office Environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Travel Requirements:

Approximately 25% travel required

Target Pay Range:

$160, Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data

Target Bonus on Base: 20

Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more.

To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates.

For us, it's about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.

We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.

Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.

Core Values:

  • Care - Empathetic to patients
  • Quality - Committed to excellence
  • Creativity - Striving for innovation

All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.

Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment.

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