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Digital Marketing Governance Analyst

2 months ago

New York, United States Deutsche Bank Full time
Job Description:

Employer: DWS Group

Title: Digital Marketing Governance Analyst - Client Experience, Marketing & Digital Sales

Location: New York

Job Code: #LI-SL1 #LI-02

About DWS:

Today, markets face a whole new set of pressures - but also a whole lot of opportunity too. Opportunity to innovate differently. Opportunity to invest responsibly. And opportunity to make change.

Join us at DWS, and you can be part of an industry-leading firm with a global presence. You can lead ambitious opportunities and shape the future of investing. You can support our clients, local communities, and the environment.

We're looking for creative thinkers and innovators to join us as the world continues to transform. As whole markets change, one thing remains clear; our people always work together to capture the opportunities of tomorrow. That's why we are 'Investors for a new now'.

As investors on behalf of our clients, it is our role to find investment solutions. Ensuring the best possible foundation for our clients' financial future. And in return, we'll give you the support and platform to develop new skills, make an impact and work alongside some of the industry's greatest thought leaders. This is your chance to achieve your goals and lead an extraordinary career.

This is your chance to invest in your future.

Team / division overview

The Client Experience, Marketing & Digital Sales (CXMDS) team is a global team responsible for consistent digital touchpoints across all sales channels and focuses on clients to boost digital sales activities. The team ensures the operation of our digital platforms and works on the tactical and strategic development of our digital channels. We work closely with internal sales functions, marketing/event managers, legal & compliance, technology departments, and external vendors.

Role Details

As a Digital Marketing Analyst you will be responsible for:

  • Supporting the Client Experience, Marketing & Digital Sales team's strategic book of work, with a focus on US initiatives-including but not limited to marketing governance and digital strategy topics across the firm in close coordination with local & global stakeholders

  • Planning & executing marketing governance initiatives for the team focused on creating operational structure, accountability, and process improvements

  • Leading broader governance meetings for Marketing/Communications team, with opportunity to influence & advocate for best-in-class marketing tactics

  • Acting as the primary marketing governance contact for the US CXMDS organization for day-to-day operations

  • Managing business stakeholders and ensure alignment with local regulatory, compliance and legal requirements

  • Supporting in defining digital integrated journeys to drive client engagement & business growth to support aggressive sales goals

We are looking for:

  • 3+years of relevant professional experiences in Financial Industry preferred (e.g. digital marketing, marketing governance, and/or consulting)

  • A passion for digital marketing and improving client experience, with a proven track record of driving strategic priorities and delivering results

  • Understanding of how to navigate legal, regulatory requirements and/or prior experience within a highly controlled environment is a must. Preferred candidates have a strong background in working closely with legal & compliance functions - and driving regulatory/organizational change across the firm.

  • Strong understanding of the marketing sales funnel, client's journey, personas, messaging and positioning preferred

  • Ability to navigate areas that may not be clearly defined and work independently to address and take a hands-on approach to ensure that projects stay on track

  • Proactively looking for ways to identify actionable insights and improve existing processes to drive efficiencies; and willingness to ask questions that can drive positive change

  • Effective communicator and responds well to constructive feedback

  • Bachelor's Degree in Business, Marketing, or similar fields

  • Certifications: FINRA licensing Series 7 required (training will be provided if you do not currently hold the license)

What we'll offer you:

At DWS we're serious about diversity, equity and creating an inclusive culture where colleagues can be themselves sand it's important to us that you enjoy coming to work - feeling healthy, happy and rewarded. At DWS, you'll have access to a range of benefits which you can choose from to create a personalised plan unique to your lifestyle. Whether you're interested in healthcare, company perks, or are thinking about your retirement plan, there's something for everyone.

The salary range for this position in New York City is $54,000 to $94,000. Actual salaries may be based on a number of factors including, but not limited to, a candidate's skill set, experience, education and other qualifications. Posted salary ranges do not include incentive compensation or any other type of remuneration.

Some of our core benefits:

  • Competitive Salary and Matched 401K Savings Plan

  • Generous Paid Time Away plus Bank Holidays

  • Physical and Mental Health Well-Being benefits including (but not limited to) Health & Life Insurance Plans and the support of trained Mental Health First Aiders

  • Family friendly benefits including generous parental leave packages (supporting all variations of family set-ups), to healthcare plans and travel insurance

  • The opportunity to support our CSR strategy which is focused on combatting climate change & achieving greater social justice. You can make donations to our partnered organisations or take part in corporate volunteering opportunities in your local communities by providing on hand support.

DWS' Hybrid Working model is designed to find the right balance between in-person collaboration and engagement in the office, which is core to our working culture, and working from home. Each business group varies on the split between time spent in the office and at home, but this will be discussed and made clear as part of your application and interview process. We will continue to review and evolve our working environments and methods to ensure that we are working in the best way possible for our people.

If you require any adjustments or changes to be made to the interview process for any reason including, or related to a disability or long-term health condition, then please contact your recruiter and let them know what assistance you may need. Examples of adjustments include providing a change to the format of the interview, or providing assistance when at the DWS office. This will not affect your application and your recruitment team will discuss options with you.

Privacy Statement

The California Consumer Privacy Act outlines how companies can use personal information. Clickhereto view DWS' Privacy Notice.

We are an Equal Opportunity Employer - Veterans/Disabled and other protected categories. Click these links to view the following notices: EEO is the Law poster and supplement; Employee Rights and Responsibilities under the Family and Medical Leave Act; Employee Polygraph Protection Act and Pay Transparency Nondiscrimination Provision.