Digital Marketing Analyst

2 days ago


New York, New York, United States Toyota Material Handling Full time
Job Title: Digital Marketing Analyst

Toyota Material Handling is seeking a highly skilled Digital Marketing Analyst to join our Marketing team. As a Digital Marketing Analyst, you will be responsible for analyzing the effectiveness of all marketing tactics through multiple channels and directing these insights through various digital marketing initiatives.

Key Responsibilities:
  • Maintain all data and analytic projects inclusive of all marketing channels and tactics.
  • Become educated on utilizing multiple platforms both internal and external to TMH in order to create insights.
  • Assess and utilize insights to support optimization for website, SEO, promotions, advertising and content.
  • Produce reports and dashboards to be shared at all levels internally and externally to display success and countermeasures of tactics.
  • Provide content suggestions based on organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
  • Stay up-to-date with the latest trends and changes with SEO and major search engines.
Requirements:
  • Bachelor's Degree
  • 1-3 years of analytics experience, ideally for B-to-B companies
  • Digital Marketing Knowledge
  • Proficiency in web analytics software and keyword tools
  • Adobe Analytics experience preferred. Google Analytics experience required.
  • Analytics Certifications (Google or Adobe) would be a bonus
  • Background knowledge of digital advertising (Google, Meta, Bing, etc.) preferred
  • Working knowledge of Power BI
  • Excellent communication skills
About Toyota Material Handling:

Toyota Material Handling provides employees with the opportunity to make a meaningful impact through innovation and creativity in an unmatched culture. Based in Columbus, Indiana, Toyota offers a full line of high-quality material handling equipment sold under the Toyota brand for over 50 years. We are proud of our large and diverse workforce. We seek individuals committed to excellence with talent, skill and innovation.

We offer a competitive salary and benefits package with a pleasant and challenging work environment. Life is better at Toyota.



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