VP of Marketing

2 weeks ago

High Point, United States PSB HQ Full time

Welcome to Pioneer Square Brands, a dynamic and innovative company at the forefront of the consumer goods industry. Committed to delivering high-quality products, we take pride in our dedication to excellence, creativity, and customer satisfaction. With a diverse portfolio featuring renowned brands (Brenthaven, Gumdrop, and VAULT), our mobile technology accessories ensure our customers achieve successful technology deployments. Our team comprises passionate individuals united by a shared vision to shape the future of our industry. If you are seeking a challenging and rewarding position in a fast-paced environment where your ideas are highly valued, join us at Pioneer Square Brands and become an integral part of our exciting journey.

Our Mission: To become the leading global provider of rugged technology accessories for classroom and enterprise environments.

Our Core Values:

  • Bring Passion Everyday
  • Be Genuine and Respectful
  • Execute with Excellence
We are actively looking for a highly motivated and energetic professional with a positive attitude who desires to be part of our growing team. Competitive salaries and benefits, including profit sharing, await the successful candidate.

VP of Marketing

Job Summary:

VP of Marketing is a marketing expert who takes responsibility for overall marketing results of a company. This role will be strategically responsible for designing, implementing, monitoring, and evaluating effective marketing initiatives and programs that align with our evolving business goals and our company's long-term success. The VP of Marketing will report to the President & CEO, and will oversee the internal marketing team across different global locations.

The ideal candidate is experienced, with proven end-to-end digital and field marketing experience as well as a product marketer or researcher. A successful candidate is highly professional, driven, gifted at developing, motivating, and leading a team. Thrives on developing a strategic plan to drive sales upward.

Job Responsibilities:
  • Taking responsibility for the marketing plan, strategy, and team
  • Designing, planning, and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness
  • Building brand awareness and generating innovative ideas to promote the brands/products
  • Creating content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social)
  • Designing and coordinating promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc)
  • Driving the implementation of marketing campaigns that meet business objectives and drive leads
  • Directing and supporting the market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
  • Building a high-performing marketing team and ensuring effective coordination with other departments
  • Identifies and leads PSB on future products that feed into our prod-dev team.
  • Working closely with the sales department to align sales and marketing strategies
  • Building long term relationships with employees, external partners, and stakeholders
  • Managing the marketing budget to be on plan
  • Other relevant tasks that may be assigned
Job Qualifications:
  • Has experience building a successful marketing program and team from the ground up
  • Proven track record in a senior role such as Marketing VP or similar role for 7+ years who has built, scaled, and led high-performing marketing teams
  • 5+ years B2B Marketing experience, preferably in enterprise sales
  • Has managed 5+ people with proven track record of managing people (knows how to manage people up).
  • Experience in the design and implementation of successful marketing campaign(s), and tradeshows
  • Knows how to build industry leading marketing content.
  • Proficient in Google AdWords, SEO, SEM, and web analytics
  • Strong knowledge of marketing, including digital and field marketing, product marketing, brand marketing, trade shows execution, PR, content management, digital marketing & performance marketing
  • Excellent strategic leadership, communication, analytical, data-driven, and project management skills
  • Sense of ownership and pride in your performance and its impact on company's success
  • Has board experience
  • Bachelor's degree / Marketing MBA a big plus
  • Pardot and Salesforce expertise (mandatory)

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