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Director of Marketing and Community Relations
3 months ago
Qualifications
Minimum Qualifications:
Bachelor's degree in journalism, public relations, marketing, communications, or related field
Considerable knowledge of advertising, marketing, public relations publication design, layout and printing processes
Well-developed communications skills, both oral and written
Working knowledge of management principles and proven leadership skills
Well-developed public speaking skills
Desired Qualifications:
Master's Degree in Marketing; Communications, Public Relations or related field
5 years previous marketing experience
Working knowledge of healthcare field
Responsibilities
Directs system-wide marketing and community relations to help define and promote the Infirmary Health brand in the marketplace. Oversees system customer service initiatives. Directs the development, implementation, and measurement of marketing and customer service strategic plans, while managing fiscal and personnel activities. Directs the development and implementation of all public relations and communications strategies designed to support each of Infirmary Health's hospitals, clinics and affiliates.