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Director of Marketing

2 months ago

Plymouth, United States Lennar Homes Full time

It's fun to work in a company where people truly BELIEVE in what they are doing

We're committed to bringing passion and customer focus to the business.

We are Lennar
Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

A Career that Empowers You to Build Your Future
The Director of Marketing is responsible for the oversight and support of the Division marketing and communication strategies with a focus on efficiencies and strategy implementation.  The Director of Marketing will work closely with Division Leadership to ensure that marketing efforts are compliant, strategic and implemented as effectively as possible.

A career with purpose.
A career built on making dreams come true.
A career built on building zero defect homes, cost management, and adherence to schedules.


Your Role on the Team

  • Oversee the implementation and update Division's advertising, public relations and marketing strategy. Responsible for all mass and social media marketing including (Division) maintenance, corporate branding, and special events coordination.

  • Partner in the development and execution of realtor involvement and outreach programs.

  • Support the strategy development of Division level events. Facilitate post-event analysis and drive change based on results.

  • Work with internal and external business partners to support the design, development and compliance of marketing collateral and associated advertising and public relations campaigns.

  • Ensure that community and Welcome Home Center signage is compliant with Lennar branding.

  • Work with the Director of Sales to manage and continuously develop the Divisions' Inventory Home Sales effort.

  • Implement the Divisions' In-Site presentations to assure on-time completion prior to new community openings.

  • Partner with sales associates in researching and implementing new opportunities to promote the division's communities, as well as fine-tune and improve existing digital campaigns.

  • Communicate with advertising agencies and the Corporate Communications team on implementing national initiatives and digital trends.

  • Monitor and maintain all community presentations; ensuring all required materials are ordered and installed properly for models and standing inventory (Lennar signage and branding).

  • Model Merchandising - Ensure consistency in excellence work closely with model home decorators and Director of Sales on colors, layout of furniture in model homes.

  • Support the strategy and implementation of model home decorators and fitness providers to guide development of lifestyle facilities in communities where they will exist.

  • Conduct in-depth assessments of the performance of marketing campaigns, events, and digital marketing efforts on a monthly, quarterly and annual basis. Present findings to Division's management team to support business plan development, forecasting and future implementation.

  • Utilize assessment results to decrease marketing spend.

Your Toolbox

  • Bachelor's Degree or equivalent work experience in a related field required. Major in Marketing, Advertising, Communications, Sales, or Construction Management preferred.

  • Homebuilding and/or Commercial Real Estate Experience Preferred. Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills.

  • Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates and in all public relations.

  • Intermediate or Expert level knowledge of Microsoft Office

  • Experience with Google Analytics, Sprinklr Required

  • Valid driver's license and good driving record

  • Valid auto insurance coverage

  • Ability to prepare written documentation and complete contract negotiations.

Life at Lennar
At Lennar, Everything's Included in our homes, and Everyone's Included on our team. Our Everyone's Included vision is to unleash the power of diversity within our workforce to drive innovation and sustainable growth.

Lennar Associates will be eligible for many benefits in accordance with Lennar's policies and applicable plan terms, included:
Benefits to make your heart smile

  • Comprehensive medical, dental, and vision benefits.

  • Flexible Spending Accounts, Health Savings Accounts, Health Reimbursement Accounts and Commuter Savings Accounts.

  • Vacation - up to 3 weeks of vacation per year upon hire

  • Holidays, sick leave, & personal days

  • Everyone's Included Day- We offer one paid day each year to celebrate, engage, in and/or observe a cause that is meaningful to you.

  • 401(k) savings plan with immediate vesting and 100% company match up to 5% of eligible pay.

  • Paid maternity & bonding leave.

  • New hire referral bonus program.

  • Associate Assistance Plan.

  • Lennar Education Assistance Program (LEAP)- Provides Student Loan Repayment Assistance

  • Associate Discount Program through Perks at Work

  • Associate Home Purchase Program

  • If enrolled in a Lennar medical plan, you can earn additional money in well-being rewards for a variety of wellness activities.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.