Product Marketing Manager, Security
4 days ago
We are seeking a highly skilled Product Marketing Manager to join our team in Santa Clara, CA, Seattle, WA, or Atlanta, GA. As a Product Marketing Manager, you will be responsible for developing and executing marketing strategies to promote our security products and services.
Key Responsibilities- Develop audience-specific security messaging, marketing content, and go-to-market materials for security initiatives like customer identity and access management (IAM)
- Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign schedule
- Define business metrics, measurement plan, and testing plan for related campaigns
- Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals
- Develop and support the AWS presence at security conferences helping customers learn how AWS is architected to be the most flexible and secure cloud computing environment available today
As a Product Marketing Manager, you will drive understanding of security messaging and positioning for AWS identity use cases and solutions. You will develop compelling and strategic customer references, including deep dives on ROI from implementing cloud identity strategies and models. You will also write compelling content and tools (eBooks, presentations, infographics, webinars, customer success stories, product videos, and more) and develop and execute on innovative product marketing activities that reach target audiences effectively.
About the TeamSales, Marketing and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.
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