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Sr Salesforce Marketing Cloud Administrator

1 month ago

Bedford, United States iRobot Corporation Full time
Introduction

iRobot is seeking a talented Salesforce Marketing Cloud Administrator/Developer to help administer, maintain, and support development of marketing campaigns through iRobot's Digital Marketing Platform. This is a unique opportunity to be part of dynamic and motivated team accountable for driving and executing a best in class Direct to Consumer (DTC) experience.

In addition to strong attention to detail and work ethic, the successful candidate will be comfortable working within an evolving and growing team while getting as excited as we go about steering a global leader in consumer robotics to new heights in Direct to Consumer
What You Will Do:
  • Administer the platform to add user, profiles, roles and permissions, create data extensions, segmentations, reports and dashboards
  • Support development of all Marketing Cloud Personalization components (templates, content zones, updates to site map, third-party integrations, triggers etc.)
  • Lead discussion and collaborate in identifying triggers and developing solutions
  • Lead and support roll-out of Personalization which included development of multi-channel journeys across email, web, ad, and app
    Technical understanding of SFMC's data extension architecture as well as integration and automation capabilities this is a skill set should be moved under "To Be Successful"
  • Develop solution and approaches to ensure cleanliness of data from multiple sources including monitoring data quality and integrity, data migrations, and data integration
  • Design and develop high-quality code to improve platform reliability, availability, and scalability
  • Develop and design data integration workflows across different studios and across different platforms to support Marketing initiatives
  • Anticipate issues and risks and escalate appropriately
To Be Successful You Will Have:
  • 5+ years of hands-on professional experience as an Administrator/Developer of Salesforce Marketing Cloud
  • Experience working on integration and implementation of different salesforce marketing technologies (Marketing Cloud, Interaction Studio, Social/Ad Studio, Mobile Studio etc.) globally
  • Hands-on experience with setting up Salesforce Marketing Cloud Personalization templates, content zones, site map
  • Hands-on experience with writing advance SQL and AMPscript languages
  • Knowledge of Salesforce security, standard and customized functionality, and basic architecture
  • Excellent communication skills and problem-solving attitude
  • Prior experience working in Direct to Consumer marketing
  • Solid understanding of/ experience with data modeling and querying as it pertains to Marketing Cloud
  • Understanding of web technologies including HTML5, CSS, and Javascript