Affiliate and Partnerships Marketing Manager

2 weeks ago

Colorado Springs, United States Rocket Lawyer Full time
About Rocket Lawyer

We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company's history, to capture audiences worldwide. We are expanding our team to take on this challenge

About the Role

This is a 4-month temporary role to backfill someone out on maternity leave. The temp role is estimated to be November 1, 2024 - January 30, 2024.

Rocket Lawyer's existing affiliate program is poised for growth and we are looking for an experienced Affiliate and Partnerships Marketing Manager to grow our affiliate program and partner ecosystem.

In this instrumental role, you are responsible for executing on the strategy for our affiliate marketing program, collaborating with cross-functional teams, and identifying new opportunities to drive growth.
This highly visible role drives the ongoing optimization of our affiliate program with an eye toward delivering profitable revenue growth. You will collaborate closely across marketing, product, finance, business intelligence, and data engineering - communicating strategy, performance results, learning, and requirements.

The successful candidate has experience in driving affiliate program growth, ideally within a SaaS business, and demonstrates proficiency across all aspects of affiliate program management including contracts/negotiation, partner management, campaign development, affiliate tools and tracking, performance & budget analysis, and data-driven decision making. The ideal candidate is self-motivated, curious, and has high attention to detail.

Responsibilities
  • Owns execution of the existing multi-year affiliate strategy and roadmap for sustained year-over-year growth
  • Identify, onboard, and strengthen relationships with affiliate partners, networks, and publishers, ensuring synergy with Rocket Lawyer business goals and brand strategy
  • Manage affiliate marketing budgets effectively, ensuring cost efficiency and scalability
  • Ensure affiliate campaigns with the Rocket Lawyer marketing calendar to maximize business impact
  • Implement optimization strategies to boost conversion rates and ensure that our message reaches the right affiliate partners with the right audience
  • Collaborate closely with our creative team to provide affiliates with engaging marketing materials
  • Monitor performance on campaigns and analyze performance metrics, track KPIs, and optimize campaigns to maximize ROI; and provide regular updates
  • Stay on top of the affiliate and influencer marketing landscape, staying informed about current trends. Maintain close relationships with agencies, tools, platforms, and partners
  • Set high expectations to keep Rocket Lawyer's products and brand at the competitive forefront of the legal tech landscape
Requirements
  • 3-5 years of experience managing Affiliate Marketing programs
  • Bachelor's degree in Marketing, Business, or a related field
  • Proven track record of success in affiliate management, business development, closing deals, and sales
  • Excellent organizational, project, and time management abilities
  • Data-driven, analytical mindset with a good understanding of Marketing KPIs and familiarity with Google Sheets or Excel
  • Detailed, analytical, strategic, and customer-focused.
  • A self-starter who thrives in a fast-paced environment and can roll up his/her sleeves to build best-in-class marketing practices.

Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.

All your information will be kept confidential according to EEO guidelines.

You may request reasonable accommodations by sending an email to hr@rocketlawyer.com.

By applying for this position, your data will be processed as per Rocket Lawyer Privacy Policy.

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