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Head of Marketing Strategy

2 months ago

San Francisco, United States Stronghold Full time
Named a Forbes Fintech 50, Stronghold’s mission is to improve financial access by powering innovative payment and financial services solutions through our open APIs.  We’ve been going deep to lay the underlying rails for modern payments and reach all customers with secure, transparent ways to move money. 
We are seeking team players who can evolve with the company as we scale and add new products. We are a team of technologists and industry experts who take a data-driven and innovative approach to solving problems.  We power possibilities for our customers by bringing the best talent together in an open and collaborative work environment that rewards curiosity and grit.
Stronghold is proud of its SF Bay Area and New Zealand roots and strives to build a diverse team to serve our ecosystem better while staying true to our core values.  Our core values are to Be Self Aware, Have Good Judgment, Be Curious, Seek Innovation, Excellent Communication, High Impact, Be Bold, Be Selfless, Be Accountable, Be Honest, and Show Grit.
Stronghold is looking for a strategic and data-driven marketing leader to drive marketing operations and strategy for our next chapter of our growth. This role is responsible for overseeing all aspects of our marketing technology stack, lead flow, and operations as well as marketing strategies such as marketing automation, top of funnel strategy, budget management, and quarterly executive reviews.
Successful candidates are experienced in marketing operations and B2B sales with a proven track record of designing and implementing marketing operations that resulted in pipeline and revenue growth. You’ll report to the CEO, and collaborate closely with revenue operations, sales, legal, product, and business operations teams while continuously adapting and evolving our marketing operations, martech investments, and our strategy. What You’ll Do
  • Build and evolve a measurable and predictable customer acquisition engine
  • Manage marketing technology budgets, vendor evaluations, vendor relationships, contracting, and ensure that the mechanics of the marketing operations are working optimally
  • Be the voice of marketing performance to our revenue leadership team
  • Work day-to-day with sales leadership, SDR, and revenue operations to ensure optimization and cross-functional alignment
  • Manage marketing operations consultants to improve marketing automation, targeting & personalization
  • Develop business cases to inform investment & campaign ROI analysis
  • Analyze media mix and provide recommendations
  • Mature our channel attribution, forecasting and goal setting/tracking
  • Work with leadership to design effective quarterly business reviews and strategy offsite
  • Lead our martech roadmap strategy and calendar
  • Lead long term multi-year strategic planning to increase total addressable market (TAM)
Who You are
  • Driven, curious and self-motivated to continuously master their tradecraft
  • Strategic thinker
  • Humble, collaborative, and team player
  • Fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks
  • Understands the complex Stronghold ecosystem with multiple personas and drives the best ROI with your marketing decisions
What We're Looking For
  • 12+ years of marketing strategy & operations supporting demand generation for B2B technology businesses
  • Expert in driving digital journeys through digital marketing and demand generation programs
  • Proven track record analyzing top of funnel marketing metrics and sales pipeline to provide actionable insights and recommendations
  • Experience with Account Based Marketing (ABM) technology and programs
  • Experience with HubSpot, Sprout Social, X (fka Twitter), LinkedIn, Mailchimp
  • Continuously evaluate the performance and outcomes of integrated campaigns, helping marketing leadership adjust demand tactics and strategy accordinglyAn innate sense of urgency to drive programs forward and deliver results
  • Ability to manage long-term projects with short-term troubleshooting concurrently
  • Process-oriented with the ability to bring structure and scalability to how we use our martech stack
Full time position with ability to work 2-3 days a week in our San Francisco office Ability to work remotely within the US Authorized to work in the United States (required)
As an equal opportunity employer, Stronghold does not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, marital status, religion, national origin, ancestry, age, disability, military or veteran status, genetic information or any other basis protected by applicable federal, state, or local laws.