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Regional Sales Manager

2 months ago

Birmingham, United States Bettcher Full time

Bettcher Industries is a leading developer and manufacturer of innovative precision cutting and trimming tools for food processing and industrial applications. We also manufacture equipment for the restaurant, fast food and institutional foodservice. Our mission is to "Enable our customers to feed the world with pride, Passion, and Performance". We have an excellent benefits package, 12 paid holidays a year including a holiday shutdown at the end of the year, vacation, 401K matching program, tuition reimbursement, amongst many other "perks" of working at Bettcher Industries.

POSITION SUMMARY:

The Regional Sales Manager is responsible for direct sales of all Bettcher Processing Equipment to the meat and poultry industries within the assigned territory that includes WI, IA, MN.

RESPONSIBILITIES:

The duties & responsibilities of the Regional Sales Manager include, but are not necessarily limited to the following:

  • Execution of territory/region action plans, as required, to support the Bettcher Group Strategic Plan as it relates to the North American equipment and aftermarket business. Specifically, but not limited to:
    • New account acquisition
    • Transitioning customer base to new product platforms
    • Support VOC interactions for key product development initiatives
  • Establish and conduct normal and follow up calls with customer corporate contacts at all levels of decision making up to and including plant management.
  • Meet and demonstrate to plant decision makers the inherent quality of Bettcher equipment. Aggressively promote our products and attack the competition to win over accounts.
  • Make direct end user calls taking every opportunity to consistently include "value added" selling.
  • Effective use of an information system database, CRM, to manage sales opportunities, sales history, territory effectiveness, customer contacts, site decision makers, and sales territory planning.
  • Maintain account management at a high level, ensure optimal account penetration via the application matrix and seek, new business development opportunities.
  • Provide guidance and feedback to appropriate sales and service personnel to ensure proper maintenance of Bettcher Equipment without impairment of the functional utilization of the products.
  • Maintain an updated file of all sales tools, product and industry information, and successful applications provided by all sources and utilize this information to close sales.
  • Identify any non-standard applications or deliverables outside the scope of existing equipment capabilities and review with manager prior to proposal generation.
  • Report customer/prospective customer needs for further product development in the area of new or improved applications. Submit frequent and regular reports to the Director of Sales including weekly itinerary, call reports, full evaluation of any tests, comparison studies, yield analysis and ROI reports done in the field.
  • Provide timely feedback to Bettcher Industries' Marketing, Customer Service, Quality, Engineering, Manufacturing and Accounting departments, as required, to ensure complete customer satisfaction with safety and service.
  • Communicate descriptions of corrective action required (if any), activities performed, or actions needed to accomplish our sales mission and any follow up required.
  • Communicate with other departments to share new applications and market intelligence.
  • Perform other duties as assigned
MINIMUM REQUIREMENTS:
  • Bachelor's degree. (Business Administration, Animal/Meat Science or equivalent a plus)
  • 3-5 years proven regional sales management experience
  • Proven growth through new customer acquisition
  • Proven large account management success
  • Knowledge of food processing a plus
  • Proficient with Microsoft Suite products (Excel, Word, PowerPoint), previous use of CRM software (Microsoft Dynamics, SalesForce) a plus
  • Strong interpersonal skills, able to effectively interaction with individuals at all levels of an organization
  • High level of initiative, attention to detail, and organization
  • Bi-lingual-with a basic ability to communicate in Spanish is a plus

Employment at Bettcher Industries is contingent upon the successfully completing both a pre-employment background check and a drug screening.

All candidates hired must be able to provide proper documentation of their eligibility to work in the US (I-9 form).

Bettcher Industries is an Equal Opportunity Employer - Minorities / Females / Disabled / Veterans (M/F/D/V)

Our company values are: Courage, Authentic, Creative, and Drive for Results