Senior Public Relations Manager

2 weeks ago

Austin, United States Zoho US Full time
Job Description
Software is our craft and our passion. At Zoho, we create beautiful software to solve business problems. We believe that software is the ultimate product of the mind and the hands.

But as much as we love building beautiful software, we think our people and company culture are our most important assets. Our engineers spend years mastering their craft, bringing together decades of engineering expertise to produce a real work of art. When you choose Zoho, you get more than just a single product or a tightly integrated suite. You get our commitment to continuous refinement and to improving your experience. And you get our relentless devotion to your satisfaction.

Responsibilities:

  • Develop goal-oriented, short- and long-term public relations strategies for assigned teams. Ensure all stakeholders are in agreement with the strategy and how best to execute.
  • Act as strategic advisor to executives and product teams as it relates to media relations and communications strategies; set and manage expectations with internal stakeholders
  • Act as a continuous resource and leader for regional PR teams with regards to launch execution, thought leadership PR themes, and potential proactive and reactive story lines. Become a trusted voice for all regional PR leads to advise on PR strategies and goals.
  • Serve as a sounding board and provide guidance (when applicable) for US-based PR team on priority initiatives and announcements.
  • Manage product-specific teams' public relations strategy and overseeing all their activities. Become a trusted voice for product marketing leaders in matters related to media relations
  • Develop and implement media relations strategies for the company's products and services during launches and events, including a crisis management strategy when necessary
  • Plan and execute global product launches from start to finish; Advise on optimal positioning and messaging for each targeted audience
  • Analyze all media coverage for specific product teams and continuously leading discussions around how best to stay top of mind with journalists, and how best to become a constant presence in competitive coverage
  • Create and manage a high-level, strategic PR plan, including goals, tactics, results analysis, timelines, etc.
  • Proactively create media opportunities for the company and product teams to comment on relevant industry topics, trends and competitive stories
Requirements:
  • 6+ years of prior experience working in PR, at least 3 years of experience in technology, and at least 3 years of managing PR campaigns
  • Ability to manage product-specific PR programs with confidence
  • Consistent track record of developing and implementing successful media campaigns
  • Track record of building share of voice for a company or product through time
  • Hands-on experience in creating innovative campaigns alongside multiple internal stakeholders to engage with the public and media
  • Ability to dive deeper to understand company technology solutions and its relation to evolving industries
  • Tech-savvy with a strong online presence on one or more social networks to build relationships with media and influencers
  • Excellent written and verbal communication skills
  • Excellence in handling media relations through the years
  • Strong team-focused approach to collaboration; responsive and thoughtful in internal communications
  • Willingness to patiently mentor entry-level team members within corporate communications
*This is an in-office position*

Salary and Benefits:

Compensation is competitive and commensurate with experience. Permanent employees are offered a full suite of competitive benefits, including medical, dental, and vision insurance as well as a company-sponsored 401k.

The most successful Zoho team members are:
  • At home in a diverse, multicultural workplace
  • Quick on their feet
  • Comfortable with ambiguity and complexity
  • Flexible and patient, with an "all hands on deck" attitude
  • Comfortable with giving and receiving constructive feedback for the benefit of the team
  • Authentic


Zoho Corp. is an equal opportunity employer and is committed to providing a work environment free of discrimination on the basis of sex, race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

Successful applicants undergo a standard background check and demonstrate eligibility to work in the United States.

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