SEO Strategist
4 hours ago
We are working with a trade association that works within the real estate industry for an SEO Strategist If you meet the following qualifications Please Apply Now
Job Title: SEO Strategist
Duration: Long term temporary with opportunity to hire
Location: Hybrid to Chicago or Washington, DC preferred
Pay Rate: $30-$35/hr W2
Summary: You will work with internal groups and vendors to develop, implement and maintain data-driven SEO strategies to increase organic footprint while ensuring a holistic approach to SEO goals and initiatives.
Responsibilities include but are not limited to:
- Perform keyword research, competitor analysis, and related SEO analyses using third-party tools to identify gaps in relevancy and authority, areas of opportunity and emerging trends.
- Consult and advise on the creation of engaging, SEO-optimized content including SEO-friendly titles, tags, metadata, etc. on-page as well as for campaign assets distributed across channels.
- Participate in a multidisciplinary SEO strategy including on-page optimizations, off-page earned link programs, internal link optimizations, link profile management, marketing channel SEO, technical audits and site migrations.
- Assist in the creation and maintenance of SEO processes and standards for a cross functional SEO program.
- Coach internal teams on SEO deliverables, concepts, and strategies.
- Advise and inform internal teams on technical audits, website/migration optimizations, design and information architecture reviews as well as content structure with internal partners to ensure alignment of ideal user experience with SEO.
- Regularly measure and report on performance of SEO strategies including actionable insights and assessment against goals (ROI and KPIs).
- 3-5 years' experience in SEO or a related field.
- Experience with multi-faceted SEO optimization projects.
- Expertise implementing holistic SEO strategies including but not limited to acquiring backlinks, auditing on-site SEO, keyword research, competitive analysis, content strategy, off-page programs, technical audits, etc.
- Proven content marketing or professional writing skills, with ability to write and edit copy to align UX with SEO.
- Proficiency with multiple SEO tools (e.g., Google Search Console, Ahrefs, SEMRush, etc.).
- Working knowledge of analytics tools such as Adobe Analytics, Google Analytics or similar.
- Proficiency in Excel or Google Sheets (vlookup, analysis, modeling).
- Ability to meet deadlines and move multiple projects forward simultaneously.
- Experience briefing and working with agencies or SEO vendors is preferred.
- Comfortable working with a number of Content Management Systems (such as Drupal and WordPress)
- Bachelor's degree or other relevant professional certifications is preferred.
- Other marketing and publishing related experience as needed.
- Up-to-date with the latest trends, algorithm shifts and best practices in SEO strategies and measurement.
- Real estate background preferred.
#LI-JLAL
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