Marketing Strategist for Customer Engagement
5 days ago
We are seeking a highly motivated Marketing Strategist to execute key areas of our marketing strategy, with a primary focus on email marketing (60%), content marketing (30%), and social media management (10%).
This role is essential in driving customer acquisition, retention, and revenue growth by ensuring precise execution of tactical marketing initiatives.
The ideal candidate is hands-on, detail-oriented, and thrives in a collaborative environment, working closely with cross-functional teams like Sales, Product, Finance, and Data Science to deliver impactful campaigns.
**Responsibilities**
- Email Marketing (60%):
- Lead execution of email campaigns from end-to-end, including building, testing, deploying, and optimizing emails using Marketo.
- Manage segmentation and personalization efforts, leveraging customer data to drive engagement and conversions.
- Monitor email performance and recommend improvements based on A/B testing, open rates, and click-through rates.
- Ensure email campaigns align with broader customer lifecycle goals (acquisition, retention, and upsell).
- Content Development (30%):
- Collaborate with internal teams to develop high-quality content (e.g., blogs, articles, case studies, landing pages, email copy) that aligns with business objectives.
- Work closely with product and sales teams to create relevant, targeted messaging that supports product launches and promotions.
- Ensure all content follows SEO best practices, optimizing for organic search performance.
- Leverage AI tools to maximize content development output and encompass key SEO-related elements.
- Social Media Management (10%):
- Support social media initiatives by creating, scheduling, and posting content on company social platforms.
- Monitor and engage with social media followers, responding to inquiries and identifying opportunities for engagement.
- Track social media performance and report on key engagement metrics.
**Qualifications**
- Education: Bachelor's Degree in Marketing, Business, Communications, or a related field.
- Experience: 2-3 years of experience in digital marketing with a focus on email marketing, content development, and social media.
- Tools & Platforms: Proficiency in Google Analytics, Marketo, Salesforce, Looker Studio, and PowerBI.
- **Key Skills:**
- Strong understanding of email marketing best practices and customer lifecycle strategies.
- Proven ability to manage multiple projects and campaigns simultaneously, with strong attention to detail.
- Excellent copywriting and communication skills.
- Experience working with cross-functional teams to align marketing strategies with business goals.
- Familiarity with SEO principles and content optimization techniques.
- Working knowledge of social media platforms and content management tools.
The estimated salary for this position is around $85,000 per year, depending on location and experience. Benefits include health insurance, retirement plan, and paid time off.
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