Senior Manager, Content Governance Strategy and Production

2 days ago

Chicago IL United States BDO USA, LLP Full time

Job Summary:

The Senior Manager of Content Governance Strategy and Production is responsible for developing and implementing strategies to ensure the quality, consistency, and compliance of all content produced by BDO. They oversee a team of writers and editors and work closely with cross-functional teams to establish and enforce content standards, policies, and processes. They are passionate about creating content that drives demand and helps support the development of a holistic firmwide content strategy program.

The Senior Manager understands content strategy and governance must be embedded into marketing, user experience, technology, and creative - and enjoys helping connect these disciplines. The individual has a working knowledge of how SEO drives an optimized content experience and excels at working cross-functionally to support building and executing complex content efforts. The individual is passionate about analyzing and drawing insights from external research studies, campaign analytics, and business data to drive content that informs marketing programs and plans.

The Senior Manager is a unique blend of strategist, storyteller, researcher, and problem solver. They are a creative marketing and content professional with a strong writing background, excellent storytelling skills, and experience developing content throughout a full marketing funnel that appeals to key audiences. They achieve results in a matrixed environment and build consensus and buy-in for priority projects that require cross-firm collaboration.

Job Duties:

  • Works collaboratively across marketing and communications teams to develop strategies to ensure the quality, consistency, and compliance of all BDO content to build reputation and drive growth for the firm.
  • Provides value-added insights to business and marketing leaders on market relevant topics to drive content planning.
  • Stays up to date with industry trends, best practices, and emerging technologies related to content governance and production.
  • Recommends innovative solutions to enhance content quality and efficiency.
  • Establishes and enforces content standards, policies, and guidelines to ensure brand consistency and legal compliance, overseeing communication writing style documents to maximize quality and efficiency of writing.
  • Leads content review and approval processes to ensure efficient and timely delivery of content.
  • Collaborates with cross-functional teams, as well as content development agencies and resources, to ensure content aligns with the company's goals and objectives.
  • Collaborates with marketing teams to drive the development of content editorial calendars to ensure visibility of planned content.
  • Develops a process and cadence for regular content audits and assessments; provides analysis to stakeholders highlighting recommended areas for opportunity and improvement.
  • Provides guidance and training to content creators and stakeholders on content governance principles, processes, and tools.
  • Leads stakeholder interviews to extract key themes, stories, messages (rational/emotional), features, and benefits.
  • Provides feedback and guidance leading to mutual agreement on content ideas related to firm services, solutions, and client-directed thought leadership.
  • Acts as BDO brand ambassador, helping to reduce risk and ensure the brand's position and messaging are reflected accurately and consistently across all content forms.
  • Works with internal stakeholders - including internal and external communications, digital marketing, creative services, sales enablement, business line and industry marketing - to ensure integration across marketing and communications programs and teams aligned to the BDO brand.

Supervisory Responsibilities:

  • Builds and manages a world-class team of writers, editors, proofreaders, and related content professionals to achieve BDO's stated goals and objectives.

Qualifications, Knowledge, Skills, and Abilities:

Education:

  • Bachelor's degree, required; field of study in Marketing, Communications, Journalism, preferred.

Experience:

  • Seven (7) or more years of experience in professional services or B2B marketing and/or communications in progressive leadership roles, required.
  • Prior experience working as a content strategist or content marketing professional, required.
  • Prior experience managing marketing professionals, preferred.
  • Prior experience working in the accounting, financial consulting, business advisory, technology, and/or banking industries, preferred.

Software:

  • Proficient in the use of Microsoft Office Suite, required.
  • Experience in Airtable, preferred.

Other Knowledge, Skills, and Abilities:

  • Strong team player, comfortable working collaboratively, virtually, and independently.
  • Driven self-starter with a proactive approach to serving professionals at all levels.
  • Ability to work under pressure and tight deadlines, managing multiple priorities effectively.
  • Executive presence.
  • Strong knowledge of AP style.
  • Excellent communication and networking skills with the ability to effectively manage and influence senior leaders as well as a broad range of internal and client-facing professionals.
  • Ability to synthesize complex information into simple, high-impact messages.
  • Strong business acumen with an ability to understand and communicate BDO's core purpose, service offerings, and value proposition.
  • Excellent verbal and written communication, as well as the ability to present and facilitate.
  • Strategic thinking with strong content development skills, who can turn complex ideas and data into coherent, engaging stories.
  • Ability to influence thoughtfully and positively, lead, marshal resources, and manage change in a matrix environment.
  • Exceptional project management skills and organizational skills, including the ability to effectively manage to and monitor marketing budgets.
  • Advanced knowledge in the development, management, and execution of content strategy and content production processes such as: editorial, proofing, interactive design, content ideation, subject matter expert interviews, content/messaging strategy.
  • Knowledge of content marketing strategies and tactics and their application in a professional services organization.
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