Digital Marketing Specialist

2 months ago

Akron, United States Koroseal Full time

Job Description:

We are seeking a highly motivated and passionate Digital Marketing Specialist to join our dynamic marketing team. As a Digital Marketing Specialist, you will be responsible for executing and managing various digital marketing projects to share our story and vision, and to drive brand awareness, customer engagement, and online lead generation. Your content contributions will inform and engage our target audiences: internal team members, prospective employees, and external customers including Commercial Interior Designers & Architects.

Our ideal candidate has a team-spirited attitude, is an imaginative content creator with an eye for detail and design, has a strong understanding of digital marketing strategies, and possesses a proven track record in managing social media campaigns, email marketing, digital catalogs, blogs, and other online marketing initiatives. If you can grasp project requirements quickly and offer valuable insight, we'd love to meet you

Duties and Responsibilities

  • Support the digital marketing strategy through the development and implementation of content for websites, digital catalogs, blogs, videos, social media, email campaigns, events, SEO keywords, digital ads, and more.
  • Assist in the creation and management of our digital content calendar development and posting schedule to be 6-months ahead.
  • Create content that motivates, inspires, educates, informs, sells, and provides information, across a wide variety of digital platforms.
  • Manage and optimize social media platforms (Instagram, LinkedIn, Pinterest, TikTok, etc.) to engage with the target audience and drive traffic to the company's website.
  • Monitor and track competitors' social media activities and identify new opportunities for growth and engagement.
  • Use analytics tools to monitor key metrics, generate performance reports, and provide insights for optimization.
  • Collaborate with Market and Product Development Managers on product launches and promotions.
  • Constant Contact, Sprout Social, and Material Bank day-to-day management
  • Comfort level with being featured in photo and video content
  • Stay up to date with the latest digital marketing trends, technologies, and best practices, and propose innovative ideas to improve campaign performance and audience engagement.
  • Understand business objectives, brand message, product lines and positioning, and commercial design audience.
  • Follow company guidelines to ensure messaging is consistent with brand standards.
  • Work closely with marketing and other departments to produce content that generates results.
  • Support cross-department digital marketing training.
  • Maintain a close understanding of work assignments, workload priorities, quality of work performed, and deadline commitments.
  • Perform other related duties as assigned.

Skills and Specifications

  • Bachelor's degree minimum, preferably in digital marketing, media, communications, or advertising.
  • Proven work experience (4-6 years) in digital and social media marketing.
  • Strong knowledge of digital marketing strategies and best practices.
  • Excellent content creation, design skills, with a keen design eye.
  • Experience with B2B brands or commercial interior industry is a plus.
  • Expertise in managing and implementing successful digital campaigns across multiple platforms.
  • Ability to deliver creative content through text, images, and videos.
  • Experience writing quality content optimized for search.
  • Ability to grasp future trends in digital technologies and act proactively.
  • Excellent communication skills as well as multitasking and analytical skills.
  • Ability to work in a team-focused, deadline-driven environment.
  • Proven ability to align creative concepts with marketing strategies.
  • Articulate thinker, able to internalize creative direction and react quickly to it.
  • Strong project management skills: ability to juggle multiple projects, organize and prioritize, and respond quickly to changes.
  • Solutions-minded, outgoing personality ready to work across departments and with customers.
  • Proficiency in Microsoft Office programs.
  • Experience working with content creation and management platforms such as Constant Contact, SharpSpring, Canva, Capcut, Sprout Social, Hootsuite, Flipsnack, Salesforce Marketing Cloud, Hubspot, etc.
  • Display and demonstrate a professional and ethical work attitude and attire.
  • Willingness to travel occasionally for conferences, industry events, and content creation.

Join our growing team and make a significant impact on our company's digital presence and marketing efforts. Apply today with your resume, portfolio, and a cover letter detailing your relevant experience and why you believe you are the right fit for this position.

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