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Marketing and Sales Director

2 months ago

Akron, United States Enbasis Inc. Full time

We are seeking a dynamic and accomplished Marketing and Sales Director with a strong start-up background to spearhead our marketing and sales initiatives across multiple industries. As a member of the leadership team, you will play a pivotal role in driving revenue growth, expanding our market presence, and achieving growth targets across various sectors. You will be responsible for creating and executing innovative marketing and sales strategies to successfully launch and promote new products. Your expertise will be crucial in connecting with customers and building sales channels and brand awareness. Your expertise in sales strategy, team leadership, and adaptability to diverse sectors will be critical in achieving our ambitious goals and establishing a strong foothold in the markets we serve.


Compensation:

  • Base Salary: $70k-90k
  • Commission/Bonus Plan
  • Benefits: PTO, Health Insurance, Elective Benefits

Please note, we are unable to provide relocation assistance for this role.


Responsibilities:

1. Agile Marketing and Sales Strategy Development: Lead the development of flexible and adaptive marketing strategies that cater to the unique demands of multiple industries. Embrace agility to pivot and adjust strategies as needed based on industry trends and customer feedback.

2. Cross-Industry Product Launch and Promotion: Oversee the successful launch and promotion of new products across diverse markets. Collaborate closely with cross-functional teams, including product development, sales, and creative, to deliver compelling and industry-specific marketing campaigns.

3. Customer Insights and Engagement: Develop a deep understanding of customers' needs, pain points, and preferences in each industry. Utilize this knowledge to tailor marketing messages and initiatives that resonate with target audiences, driving customer engagement and loyalty.

4. Brand Management: Safeguard and enhance the company's brand identity and reputation across various sectors. Ensure consistent and impactful messaging that aligns with the unique characteristics of each industry.

5. Multi-Channel Digital Marketing: Utilize a broad range of digital marketing channels, such as social media, email marketing, SEO, content marketing, and industry-specific platforms, to effectively reach and engage target audiences.

6. Marketing Analytics and ROI: Implement robust analytics and measurement systems to track the performance of marketing campaigns across industries. Analyze data to optimize marketing efforts and maximize return on investment (ROI).

7. Start-up Culture Leadership: Thrive in a start-up environment, bringing a high level of adaptability, creativity, and resourcefulness. Foster a collaborative and innovative culture within the marketing team and the organization.

8. Multi-Industry Sales Strategy: Develop and execute comprehensive sales strategies tailored to different industries. Collaborate with cross-functional teams to align sales goals with overall business objectives and market trends.

9. Revenue Growth: Lead the sales team to achieve and exceed revenue targets across various sectors. Provide strategic guidance and insights to optimize sales processes, pricing strategies, and market positioning.

10. New Business Development: Identify and cultivate new business opportunities in target industries. Build and nurture relationships with key decision-makers and stakeholders to secure strategic partnerships and contracts.

11. Sales Development: Recruit, train, and lead high-performing sales channels capable of adapting to the demands of different sectors. Foster a collaborative and results-driven culture that aligns with the start-up ethos.

12. Sales Performance Analysis: Implement metrics and analytics to track sales team performance, pipeline progression, and revenue generation across industries. Make data-driven decisions to optimize sales strategies.

13. Client Relationship Management: Cultivate and maintain strong relationships with clients, ensuring their needs are met and exceeded. Act as a strategic partner to clients, understanding their goals and offering tailored solutions.

14. Budget Management: Collaborate with finance to allocate resources effectively, ensuring optimal budget utilization for sales activities across industries.


Requirements:

1. Bachelor's degree in Marketing, Engineering, Business Administration, or a related field. A Master's degree is a plus.

2. 8 to 10 years of progressive experience in marketing and sales, with a significant portion in a start-up environment or working across various industries.

3. Proven track record of successfully launching and marketing products in diverse markets, achieving revenue growth and business objectives.

4. Deep understanding of sales and marketing tactics and best practices in different industries, and the ability to tailor strategies accordingly.

5. Expertise in leveraging digital marketing and social media platforms to connect with target audiences across diverse sectors.

6. Strong analytical skills and proficiency in data-driven decision-making to optimize marketing campaigns.

7. Excellent communication and leadership skills, with the ability to collaborate effectively across teams and industries.

8. Entrepreneurial mindset with a passion for innovation and creativity in problem-solving.

9. Demonstrated ability to thrive in a fast-paced, dynamic start-up environment.

10. Familiarity with CRM and marketing automation tools and analytics platforms is a plus.

11. Proven track record of consistently meeting or exceeding sales targets and driving revenue growth.

12. Exceptional knowledge of sales strategies, techniques, and best practices adaptable to various industries.

13. Analytical mindset with the ability to interpret sales data, forecast trends, and make informed decisions.


If you are a strategic, adaptable marketing and sales professional with a proven ability to drive success across various industries and relish the excitement of a start-up atmosphere, we encourage you to apply for the Marketing and Sales Director position. Join our diverse team as we embark on a thrilling journey to make an impact in multiple markets and revolutionize the way we connect with customers.

Enbasis Inc. is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are a Drug Free Workplace.