Marketing Manager, Customer Lifetime Value, Consumer Products

Marketing Manager, Customer Lifetime Value, Consumer Products - The Toro Company

Who Are We?

With roots dating back to 1914, The Toro Company was built on a tradition of quality and caring relationships. Today, the company is a leading worldwide provider of innovative solutions for the outdoor environment including turf and landscape maintenance, snow and ice management, underground utility construction, rental and specialty construction, and irrigation and outdoor lighting solutions. Through a strong network of professional distributors, dealers, rental stores and retailers in more than 125 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, underground construction professionals, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners – in addition to many leading sports venues and historic sites around the world.

The Residential Landscape Contractor [RLC] division of The Toro Company develops and sells inventive outdoor power equipment for use on residential and municipal properties. It is committed to delivering superior innovation and customer care. We are seeking a talented and motivated Marketing Manager to join our growing team and contribute to the success of our marketing initiatives, drive profitable growth in the business and deliver best in class post-sale customer experience.

As an RLC division Marketing Manage r, you'll lead the parts, accessories, and services business for Mass Channel and E-commerce across the U.S. and Canada with a goal of delivering best in class post-sale customer experience and maximizing customer lifetime value. Your role involves profitably growing the business by ensuring elements necessary for a great customer experience are available to our partners and consumers. Key tasks include strategizing for these channels, setting product mix, pricing, promotions, partnering with the sales teams, and coordinating with the marketing and communications teams. We're seeking an experienced and driven individual who can develop and execute effective strategies.

Your Opportunity:

The position of RLC Marketing Manager provides a unique opportunity to significantly boost the lifetime value of our division's customers. We invite you to apply if you are passionate about creating channel strategies and overseeing key accounts to drive significant growth, while also being willing to be hands-on in your approach. Contribute to The Toro Company's success with your dedication and marketing expertise.

Sponsorship:

Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of an employment VISA at this time.

Work Location:

This opportunity is based out of Bloomington, MN international headquarters. The current team works 5-days on-site; however will consider a hybrid schedule of 3 days on campus, 2 optional remote days from a home office.

What Will You Do?

In order to grow and build a successful career with The Toro Company, you will be responsible for:

• Support the overall business category initiatives through collaboration with cross-functional teams and driving innovation in channel marketing and sales strategies.

• Deliver on financial goals and channel development objectives for the RLC service parts and accessories business via divisional collaborations with product category leaders, marketing communications, sales and internal/external supplier partnerships.

• Manage the product assortment and pricing of products sold through the mass sales channel

• Foster growth of major mass channel customers and e-commerce partners via account management

• Direct retail sales promotional strategy through price models, cross-channel analysis and competitive marketplace intelligence.

• Evaluate competitive marketplace and identify differentiators to support messaging and new product development opportunities.

• Track market reaction, acceptance, and effectiveness of product content, marketing programs, and policies.

• Utilize various digital tools to provide guidance for meaningful market share and margin improvements.

• Effectively present recommended objectives, strategies, action plans, and business policies to the division management team.

• Develop and maintain content within the product information management system for RLC service parts and accessories.

• Represent Toro’s channel partners and consumers during internal conversations.

• Stay abreast of industry trends and emerging technologies to ensure our marketing strategies are effective.

What Do You Need?

To be considered for this role, an individual should meet the following minimal requirements:

• A minimum of Bachelor’s degree in marketing, business or related field required, MBA preferred.

• A minimum of 5+ years of experience in product development, marketing, and/or sales within mass retail and/or e-commerce channels. Ability to think creatively and manage multiple projects at one time.

• A solid grasp of mass retail demands, consumer marketing strategies, and e-commerce is essential. Interest in managing a wide range of responsibilities, from content management to product development, account management, and customer engagement.

• Self-starter, willing to pave a possible new path to support and learn about multiple internal stakeholders and external customer groups. Strong analytical and problem-solving skills with the ability to develop and implement effective marketing strategies within a multi-channel business. Comfortable asking questions and seeking answers. A customer-forward mindset. Proven ability to collaborate and communicate effectively with internal and external stakeholders.

• Proficient with the Microsoft Office suite required. SAP, Salesforce, and PowerBI prior experience preferred.

• Travel required ~10-20%, for industry / customer events and customer research (travel anticipated within the domestic USA, and potentially Canada).

What Can We Give You?

At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top-tier medical/dental/vision plan, 401k, and many other great benefits - The Toro company offers employees at our Bloomington, MN HQ location a variety of perks, including:

• Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.

• Food - Take advantage of our onsite café, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day.

• Wellness - The Toro Company’s HQ offers complimentary use of our onsite fitness facility to employees. In addition to physical well-being, TTC offers a variety of mental health and financial health resources to all employees.

• Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community.

• Summer Hours – Enjoy a flexible schedule during the summer By working a little more during the first few days of the week, TTC employees at our Bloomington HQ are able to start their weekends early and leave by noon on Friday.

• Competitive Salary – The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the One@Work app, formerly the Even app.

At The Toro Company, we are committed to fostering a secure and trustworthy recruitment process for our applicants. Recruitment fraud is a potential threat to job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities.

We are proud to be an Equal Opportunity Employer and consider qualified applicants without regard to race, color, religion, sex (including pregnancy and related needs and conditions, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit based factors. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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