Marketing Manager

5 days ago

Minneapolis, United States Jostens Full time

MARKETING MANAGER - COLLEGE ABOUT YOU: Step into an exciting role where you’ll support and drive the success of the College business As the backbone of our marketing team, you’ll play a pivotal part in developing, implementing, and managing marketing strategies and initiatives. YOU HAVE: Education. BA/BS degree or an equivalent combination of education and experience. Experience. 3 years+ of professional marketing experience, with a thorough understanding of both traditional and digital marketing elements and market research methods. Technical Skills. Solid computer skills, including proficiency in MS Office. Experience in collateral development, marketing communication, and content writing/editing with attention to detail. Analytical Skills. Excellent analytical abilities, with strong prioritization, organization, and project management skills. Communication Skills. Strong written and verbal communication skills, along with interpersonal skills that enable effective collaboration at all levels of the organization. Creativity and Adaptability. Willingness to learn, demonstrate creativity, and excel in a changing environment. Decision-Making and Independence. Good decision-making ability and a proven track record of working independently in a market-driven, collaborative team environment. Preferred. BA/BS in Business or Marketing and graphic design knowledge YOU WILL: Drive Results. Ruthlessly pursue of buy rate improvement and revenue generation for the College business. Strategize and Implement. Work closely with the Marketing Manager on strategies and initiatives to grow the College business; implement all initiatives through completion (including ongoing analysis of what is working/what is not, management of on-the-fly adjustments). Lead and Coordinate. Provide a single point of contact for all related work on assigned projects, ensuring clear communication and execution. Champion the Consumer. Act as the voice of the consumer & customer always; seek and identify behavioral and revenue shifts for these core audiences. Collaborate Cross-Functionally. Work with all stakeholders including end users, sales, product, operations, finance, service, legal, creative, UX, marketing services etc. to execute and implement marketing strategies and plans. Analyze and Optimize. Participate in marketing and BU meetings to develop insights, align on strategic goals, track progress and analyze all moving parts of owned businesses. Problem Solve. Make recommendations and take action on the analysis and solutions of problems within owned businesses. Represent Leadership. Act as proxy for the Marketing Manager in business-related meetings if they are unable to attend, and provide updates on their behalf. Manage. Execution and coordination of College marketing plans to reach growth targets, and the execution and in-market launch of the new SMS channel, including content calendar management. Develop. Implement, and track marketing programs such as email, social media, digital campaigns, and print advertising. Also, create marketing materials like sales and product collateral while ensuring brand guidelines are met. Partner. With analytics counterparts to analyze and report on the performance and efficiency of campaigns, and collaborate with supply chain and creative production teams for efficient execution of print marketing collateral. Assist. In outbound or inbound marketing activities, such as content development, optimization, advertising, in-school experience planning, and analyzing marketing data to help shape future strategies. Conduct. Market research and trend analysis to identify new marketing opportunities. Manage. Strategic business initiatives to understand and grow the total College business, including leading data analysis, KPI capture, and weekly summary presentations to the Marketing Manager. Collaborate. On the development and execution of Jostens.com content pages and manage social media content for the product category in partnership with digital teams and agencies. Typical/expected % of overnight travel:

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