Product Marketing Manager

4 weeks ago

Boston, United States RapidWorks Full time

 

Product Marketing Manager / Sr Manager

 

About RapidWorks

 

RapidWorks is the leading construction SaaS solution for resource planning for heavy equipment subcontractors in the $1.8 trillion construction industry. With headquarters in the US, and customers across 3 continents, RapidWorks helps hundreds of subcontractors transform their businesses by streamlining operations, increasing utilization, and increasing profitability. As part of this fast-growing company, you’ll have opportunities to own key marketing initiatives across various disciplines and have a direct impact on the future of the company. At RapidWorks, you’ll be part of a passionate team that values innovation, collaboration, and problem-solving.

 

Job Overview:

We are looking for a passionate and driven Product Marketing Manager / Senior Manager to join our growing B2B SaaS marketing team. Reporting into the Director of Marketing, you’ll lead the product marketing efforts while collaborating across marketing, sales, and product teams to develop go-to-market strategies that drive growth. This is an exciting opportunity to own key initiatives and wear multiple hats in a variety of marketing disciplines beyond product marketing. If you're a self-starter who thrives in a fast-paced environment and wants to take on new challenges while growing your marketing career, we’d love to hear from you

 

Responsibilities

Message & Positioning

  • Lead product positioning and messaging to differentiate our B2B SaaS solutions in the market.
  • Craft compelling messaging and positioning that communicate the value of our products throughout our customer segments.
  • Ensure product messaging is reflected across owned properties, including the website and social media.
  • Work with the sales team to ensure they have the tools and knowledge to sell our products effectively.
  • Work closely with the demand generation team to develop campaigns that effectively promote products and engage potential customers.

Go-to-Market & Demand Generation

  • Develop and execute go-to-market strategies for new product launches, acquisitions, and product updates that reflect the product’s features, benefits, and differentiators. Define product launch plans, including sales enablement materials, competitive analysis, and product demos.
  • Develop and execute campaigns to drive qualified leads for the sales team across channels and optimize conversion rates.
  • Collaborate cross-functionally with sales, product, and customer success teams to ensure cohesive and effective marketing strategies.
  • Conduct competitive analysis to refine positioning and identify growth opportunities.

Website Content Management

  • Explore new strategies for targeting additional market segments with additional website content
  • Write, edit, and deploy product and industry-level content for the RapidWorks website on HubSpot.
  • Work with designers and technical project personnel to create any required graphics or assets for web pages.
  • Monitor website performance and make recommendations to improve website engagement based on industry best practices.

 

Skills & Qualifications

 

●     Bachelor’s degree in Marketing, Business, or a related field.

●     3-5 years of experience in B2B SaaS marketing, with a focus on product marketing.

●     Proven ability to create compelling product messaging and launch go-to-market strategies.

●     Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).

●     Ability to thrive in a small team environment and be adaptable in taking on new challenges.

●     Experience building relationships with sales to understand their needs and partner with them to achieve shared company goals and sales targets.

●     Excellent organizational and prioritization skills with the ability to manage multiple projects simultaneously

●     Strong writer who is able to distill complicated information into necessary details

 

 

Why Join Us?

  • Be a part of a fast-growing B2B SaaS company in the $10-20M ARR range, with a lot of room to grow and take ownership of initiatives.
  • Opportunities to expand your marketing skills across multiple disciplines and make a tangible impact.
  • Collaborative, tight-knit team with a focus on innovation and growth.
  • Competitive salary, benefits, and opportunities for career advancement.

 

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