Product Marketing Manager

22 hours ago

Boston, United States RapidWorks Full time

 

Product Marketing Manager / Sr Manager

 

About RapidWorks

 

RapidWorks is the leading construction SaaS solution for resource planning for heavy equipment subcontractors in the $1.8 trillion construction industry. With headquarters in the US, and customers across 3 continents, RapidWorks helps hundreds of subcontractors transform their businesses by streamlining operations, increasing utilization, and increasing profitability. As part of this fast-growing company, you’ll have opportunities to own key marketing initiatives across various disciplines and have a direct impact on the future of the company. At RapidWorks, you’ll be part of a passionate team that values innovation, collaboration, and problem-solving.

 

Job Overview:

We are looking for a passionate and driven Product Marketing Manager / Senior Manager to join our growing B2B SaaS marketing team. Reporting into the Director of Marketing, you’ll lead the product marketing efforts while collaborating across marketing, sales, and product teams to develop go-to-market strategies that drive growth. This is an exciting opportunity to own key initiatives and wear multiple hats in a variety of marketing disciplines beyond product marketing. If you're a self-starter who thrives in a fast-paced environment and wants to take on new challenges while growing your marketing career, we’d love to hear from you

 

Responsibilities

Message & Positioning

  • Lead product positioning and messaging to differentiate our B2B SaaS solutions in the market.
  • Craft compelling messaging and positioning that communicate the value of our products throughout our customer segments.
  • Ensure product messaging is reflected across owned properties, including the website and social media.
  • Work with the sales team to ensure they have the tools and knowledge to sell our products effectively.
  • Work closely with the demand generation team to develop campaigns that effectively promote products and engage potential customers.

Go-to-Market & Demand Generation

  • Develop and execute go-to-market strategies for new product launches, acquisitions, and product updates that reflect the product’s features, benefits, and differentiators. Define product launch plans, including sales enablement materials, competitive analysis, and product demos.
  • Develop and execute campaigns to drive qualified leads for the sales team across channels and optimize conversion rates.
  • Collaborate cross-functionally with sales, product, and customer success teams to ensure cohesive and effective marketing strategies.
  • Conduct competitive analysis to refine positioning and identify growth opportunities.

Website Content Management

  • Explore new strategies for targeting additional market segments with additional website content
  • Write, edit, and deploy product and industry-level content for the RapidWorks website on HubSpot.
  • Work with designers and technical project personnel to create any required graphics or assets for web pages.
  • Monitor website performance and make recommendations to improve website engagement based on industry best practices.

 

Skills & Qualifications

 

●     Bachelor’s degree in Marketing, Business, or a related field.

●     3-5 years of experience in B2B SaaS marketing, with a focus on product marketing.

●     Proven ability to create compelling product messaging and launch go-to-market strategies.

●     Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).

●     Ability to thrive in a small team environment and be adaptable in taking on new challenges.

●     Experience building relationships with sales to understand their needs and partner with them to achieve shared company goals and sales targets.

●     Excellent organizational and prioritization skills with the ability to manage multiple projects simultaneously

●     Strong writer who is able to distill complicated information into necessary details

 

 

Why Join Us?

  • Be a part of a fast-growing B2B SaaS company in the $10-20M ARR range, with a lot of room to grow and take ownership of initiatives.
  • Opportunities to expand your marketing skills across multiple disciplines and make a tangible impact.
  • Collaborative, tight-knit team with a focus on innovation and growth.
  • Competitive salary, benefits, and opportunities for career advancement.

 

  • Product Marketing Manager

    1 day ago

    Boston, Massachusetts, United States Henry Schein Full time

    Job SummaryThe Sr Product Marketing Manager is responsible for driving product marketing strategies that align the sales and marketing teams to the overall product goals and objectives of the Patient Relationship Management (PRM) and Patient Demand Generation (PDG).Key ResponsibilitiesCraft, initiate and lead go-to-market strategy for all PRM and PDG...

  • Product Marketing Manager

    3 weeks ago

    Boston, Massachusetts, United States WHOOP Full time

    Unlock Human Performance with WHOOPAt WHOOP, we're on a mission to empower individuals to perform at their best. As a Product Marketing Manager, you'll play a crucial role in developing engaging consumer-facing marketing that highlights our product innovation.Key Responsibilities:Support the marketing roadmap for new and existing consumer-facing features,...

  • Product Marketing Manager

    4 weeks ago

    boston, United States X4 Life Sciences Full time

    I've been tasked by my client in the Digital Health space to find a strong Product Marketing Manager with a background in digital health and experience with health engagement platforms.The company are a fast-growing digital health company offering a cutting-edge health engagement platform designed to improve patient outcomes and enhance healthcare...

  • Product Marketing Manager

    4 weeks ago

    Boston, United States X4 Life Sciences Full time

    I've been tasked by my client in the Digital Health space to find a strong Product Marketing Manager with a background in digital health and experience with health engagement platforms.The company are a fast-growing digital health company offering a cutting-edge health engagement platform designed to improve patient outcomes and enhance healthcare...

  • Product Marketing Manager

    3 weeks ago

    Boston, United States X4 Life Sciences Full time

    I've been tasked by my client in the Digital Health space to find a strong Product Marketing Manager with a background in digital health and experience with health engagement platforms.The company are a fast-growing digital health company offering a cutting-edge health engagement platform designed to improve patient outcomes and enhance healthcare...

  • Product Marketing Manager

    2 days ago

    Boston, Massachusetts, United States Veeva Systems Full time

    Product Marketing ManagerVeeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.At the heart of Veeva are our values: Do...

  • Marketing Production Manager

    1 month ago

    Boston, United States Robert Half Full time

    Job DescriptionJob DescriptionWe are in search of a Marketing Production Manager to join our team in the bustling city of Boston, Massachusetts. This role offers a long-term contract employment opportunity within the marketing industry. As a Marketing Production Manager, you will be working closely with various teams, managing workflow processes and...

  • Product Marketing Manager

    3 weeks ago

    Boston, United States Best Buy Health Full time

    As the Product Marketing Manager, you will drive go-to-market strategy and execution within the US health system market. We are looking for someone who can dig into buyer pain points, the competitive landscape, and market trends to help craft compelling positioning, messaging, and communication strategies for all stages of the sales/marketing funnel. What...

  • Product Marketing Manager

    1 week ago

    Boston, United States Legit Security Full time

    Legit Security is a cybersecurity company delivering an application security posture management (ASPM) platform that enables secure application delivery. In 2023, Legit closed a $40 million series B round and was named to the prestigious Fortune Cyber 60 list. We already count Google, AIG, Freddie Mac, KraftHeinz and the NYSE, among others, as customers –...

  • Product Marketing Manager

    3 days ago

    boston, United States Legit Security Full time

    Legit Security is a cybersecurity company delivering an application security posture management (ASPM) platform that enables secure application delivery. In 2023, Legit closed a $40 million series B round and was named to the prestigious Fortune Cyber 60 list. We already count Google, AIG, Freddie Mac, KraftHeinz and the NYSE, among others, as customers –...

  • Product Marketing Manager

    1 week ago

    Boston, United States Legit Security Full time

    Legit Security is a cybersecurity company delivering an application security posture management (ASPM) platform that enables secure application delivery. In 2023, Legit closed a $40 million series B round and was named to the prestigious Fortune Cyber 60 list. We already count Google, AIG, Freddie Mac, KraftHeinz and the NYSE, among others, as customers –...

  • Senior Product Marketing Manager

    2 days ago

    Boston, Massachusetts, United States Therapy Brands Full time

    Job DescriptionTherapy Brands is a leading healthcare technology partner for mental, behavioral, and rehabilitative therapy. Our purpose-built and all-in-one practice, management, data, and billing solutions drive exceptional critical and financial outcomes.Thousands of therapy practices rely on us as a trusted partner, to make their lives simpler and more...

  • Senior Product Marketing Manager

    4 weeks ago

    Boston, United States Nexthink Full time

    Company DescriptionNexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from...

  • Senior Product Marketing Manager

    3 weeks ago

    Boston, Massachusetts, United States Nexthink Full time

    Job DescriptionNexthink is a leader in digital employee experience management software, providing IT leaders with unparalleled insight to diagnose and fix issues at scale. As a pioneer in the DEX category, we empower our customers to deliver better digital experiences to their employees.We are seeking a Senior Product Marketing Manager to champion our...

  • Digital Product Marketing Manager

    2 days ago

    Boston, Massachusetts, United States Apex Systems Full time

    Apex Systems is a world-class technology services company that delivers innovative solutions to its clients. We are seeking a skilled Digital Product Marketing Manager to join our team.The successful candidate will lead the development and execution of communications strategies to increase firm-wide learning product adoption and continuous use. They will...

  • Senior Product Marketing Manager

    4 weeks ago

    Boston, Massachusetts, United States Nexthink Full time

    Job DescriptionNexthink is a leading provider of digital employee experience management software, empowering IT leaders to deliver exceptional digital experiences to their employees. As a Senior Product Marketing Manager, you will play a critical role in championing our products and driving their success.Key ResponsibilitiesDevelop and execute comprehensive...

  • Product Marketing Manager

    15 hours ago

    boston, United States RapidWorks Full time

     Product Marketing Manager / Sr Manager About RapidWorks RapidWorks is the leading construction SaaS solution for resource planning for heavy equipment subcontractors in the $1.8 trillion construction industry. With headquarters in the US, and customers across 3 continents, RapidWorks helps hundreds of subcontractors transform their businesses by...

  • Product Marketing Manager

    3 days ago

    boston, United States RapidWorks Full time

     Product Marketing Manager / Sr Manager About RapidWorks RapidWorks is the leading construction SaaS solution for resource planning for heavy equipment subcontractors in the $1.8 trillion construction industry. With headquarters in the US, and customers across 3 continents, RapidWorks helps hundreds of subcontractors transform their businesses by...

  • Sales And Marketing Representative

    1 week ago

    Boston, United States P.E.A.K. Marketing Full time

    **Urgently Hiring**Overview Of Position:We are seeking Sales and Marketing Representatives to help our organization with expansion efforts. The ideal candidate is motivated to lead and has a great student mentality, organizational skills, and work ethic. This position is fully trained with opportunities for growth and advancement. We ensure our Sales and...

  • Sales And Marketing Representative

    5 months ago

    Boston, United States P.E.A.K. Marketing Full time

    **Urgently Hiring**Overview Of Position:We are seeking Sales and Marketing Representatives to help our organization with expansion efforts. The ideal candidate is motivated to lead and has a great student mentality, organizational skills, and work ethic. This position is fully trained with opportunities for growth and advancement. We ensure our Sales and...