Email Marketing Specialist

3 days ago


Pearland, United States Primary Arms Full time

The Email Marketing Strategist will lead the Monthly Ad Plan for all departments. This person will drive the process of sending daily email advertisements, be responsible for coordinating ad schedules, manage unforeseen schedule changes and maintain the weekly ad planning presentation. Email and SMS campaign support will also extend to and including Primary Arms Corporate, Primary Arms Optics, Primary Arms Government, Expo Arms and Primary Arms Wholesale. Additionally, the Sr. Email Marketing Strategist will lead in managing new datasets including Giveaways, Bonus Bucks, PA Government, and PA Optics dealer records.

Responsibilities and Duties

  • Works with Sr. Email Marketing Manager, Merchandising Managers and Creative Design Manager to execute a monthly Ad Planning report and approval process
  • Leads department team members, Merchandising and Creative team to build, approve and send all email & SMS campaigns
  • Coordinates email content for Primary Arms Optics, Wholesale, and Government teams to build weekly email launches, programs or dealer communications
  • Responsible for configuring new or adding to existing email lists such as Giveaway subscribers, Bonus Bucks recipients, PA GOV applicants, and subscribers generated through planned trade shows or Range Day events
  • Analyzes reporting on recurring emails for Retail, GOV, Wholesale and PA Optics
  • Leads A/B testing process and present reporting on results
  • Responsible for all Carousel banners, Featured Brand, and Media purchases of banner placements
  • Provides competitor email marketing trends and ideas
  • Explores and proposes new email marketing strategies and opportunities

Skills and Qualifications

  • 2+ years hands on experience editing website or email banners with Illustrator and Photoshop (College level experience with Graphics Design accepted) to create multi-product images or make last minute changes to existing email or web banners and graphics
  • Ability to understand our industry, marketplace, including competition, consumer behavior/demands and demographics
  • Strategy and execution of email initiatives
  • Familiarity with E-Mail Platforms (e.g. Listrak, Bronto, ExactTarget, Constant Contact, aWeber, MailChimp, Drip, SendGrid, SendinBlue, etc )
  • Working knowledge of Email Copywriting and Email Design
  • Ability to work with Content Management Systems (CMS) and change graphics, text etc.
  • Knowledge of format types such as PDF, TIF, EPS, JPG, PNG, GIF and how to create/edit them
  • Working knowledge and proficiency in Microsoft Excel and Outlook
  • Understanding of Mobile Design
  • Strong written and verbal communication skills

Education/Experience

  • 2+ years hands on experience in creating E-Marketing Campaigns on Enterprise level E-Mail Marketing platforms
  • Asset management for email and landing page execution
  • Knowledge of best practices in HTML
  • Database experience or Python coding a PLUS
  • Keen sense of composition, typography, color theory, space, scale, layout and grid systems for print and digital
  • Ability to follow existing brand and style guidelines
  • A portfolio of design from Illustrator and Photoshop
  • Firearm enthusiast or firearms industry experience/knowledge a plus

Other Duties

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.



  • pearland, United States Primary Arms, LLC Full time

    The Email Marketing Strategist will lead the Monthly Ad Plan for all departments. This person will drive the process of sending daily email advertisements, be responsible for coordinating ad schedules, manage unforeseen schedule changes and maintain the weekly ad planning presentation. Email and SMS campaign support will also extend to and including Primary...


  • pearland, United States Primary Arms, LLC Full time

    The Email Marketing Strategist will lead the Monthly Ad Plan for all departments. This person will drive the process of sending daily email advertisements, be responsible for coordinating ad schedules, manage unforeseen schedule changes and maintain the weekly ad planning presentation. Email and SMS campaign support will also extend to and including Primary...


  • Pearland, United States Primary Arms, LLC Full time

    The Email Marketing Strategist will lead the Monthly Ad Plan for all departments. This person will drive the process of sending daily email advertisements, be responsible for coordinating ad schedules, manage unforeseen schedule changes and maintain the weekly ad planning presentation. Email and SMS campaign support will also extend to and including Primary...


  • Pearland, United States Primary Arms, LLC Full time

    The Email Marketing Strategist will lead the Monthly Ad Plan for all departments. This person will drive the process of sending daily email advertisements, be responsible for coordinating ad schedules, manage unforeseen schedule changes and maintain the weekly ad planning presentation. Email and SMS campaign support will also extend to and including Primary...


  • Pearland, Texas, United States Tutor Doctor Pearland Full time

    Marketing and Communications Specialist **Job Summary:** We are seeking a highly motivated and organized Marketing and Communications Specialist to join our team at Tutor Doctor Pearland. As a key member of our team, you will be responsible for developing and implementing an effective marketing and communications plan to raise the visibility of our...


  • Pearland, Texas, United States Valyrian Enterprises, inc Full time

    Exciting Opportunity as a Marketing & Advertising CoordinatorValyrian Enterprises, Inc. is a prominent sales and marketing organization recognized for its outstanding achievements and exceptional results. We are seeking a Marketing & Advertising Coordinator to contribute to our ongoing success.Your Responsibilities:Engage with prospective clients to promote...


  • Pearland, Texas, United States Tutor Doctor Pearland Full time

    Job OverviewObjective: Enhance the visibility of the tutoring services by creating and executing a comprehensive marketing and communication strategy.The primary aim of this role is to draw in and retain students, boost community engagement, and assist the business owner with sales, marketing campaigns, strategic planning, and events.Key...


  • Pearland, United States SERVPRO of Friendswood - 12196 Full time

    Benefits: 401(k) matching Dental insurance Health insurance Paid time off Vision insurance SERVPRO of Friendswood - 12196 is hiring a Sales & Marketing Representative! As a Sales & Marketing Representative, you will be making a difference every day by increasing brand awareness and sharing the SERVPRO story. In this role, you will need to be comfortable...


  • Pearland, United States SERVPRO of Friendswood - 12196 Full time

    Job DescriptionJob DescriptionBenefits:401(k) matchingDental insuranceHealth insurancePaid time offVision insurance SERVPRO of Friendswood - 12196 is hiring a Sales & Marketing Representative!As a Sales & Marketing Representative, you will be making a difference every day by increasing brand awareness and sharing the SERVPRO story. In this role, you will...


  • Pearland, United States SERVPRO of Friendswood - 12196 Full time

    Benefits: 401(k) matching Dental insurance Health insurance Paid time off Vision insurance SERVPRO of Friendswood - 12196 is hiring a Sales & Marketing Representative! As a Sales & Marketing Representative, you will be making a difference every day by increasing brand awareness and sharing the SERVPRO story. In this role, you will need to be comfortable...


  • Pearland, Texas, United States Tutor Doctor Pearland Full time

    Job OverviewObjective: Enhance the visibility of the educational services by crafting and executing a robust marketing and communication strategy.The primary aim of this role is to draw in and retain a larger student base, bolster community presence, and assist the business owner with sales, marketing initiatives, strategic planning, and events.Key...


  • Pearland, United States Primary Arms Full time

    Job DescriptionJob DescriptionWe’re looking for a Firearms Product Specialist for our exciting e-commerce and retail environment. At Primary Arms, we pride ourselves on working hard, enjoying what we do, and exceeding our customers’ expectations. This is an exciting opportunity for a firearms enthusiast! At Primary Arms, we enjoy a business casual dress...


  • Pearland, Texas, United States Diamond Advanedge inc Full time

    Position OverviewAt Diamond Advanedge Inc, we prioritize employee satisfaction and are dedicated to fostering the success of our organization. Our focus is on talent, enthusiasm, and a strong company culture. As a leader in sales, marketing, and customer satisfaction, we have developed an exceptional training program designed to equip our Client Relations...


  • Pearland, Texas, United States United Vein & Vascular Centers Full time

    Transform Lives with United Vein & Vascular CentersAt United Vein & Vascular Centers, we're revolutionizing healthcare by providing cutting-edge, minimally invasive vein and vascular care. As a dynamic and innovative organization, we're seeking a skilled Physician Liaison Specialist to join our team.About the RoleThe successful candidate will develop and...


  • Pearland, Texas, United States Genius Academy LLC dba Kids R Kids 42 TX Full time

    Job DescriptionBenefits/PerksCompetitive CompensationPositive Work EnvironmentOpportunities for Career GrowthJob SummaryWe are looking for a dedicated Administrative Support Specialist to enhance our Child Care Center operations. In this role, you will be responsible for welcoming parents, managing phone communications, directing inquiries, and addressing...


  • Pearland, Texas, United States Allied Fire Protection Full time

    Job OverviewACCOUNTS RECEIVABLE SPECIALISTPOSITION SUMMARYKey Responsibilities include but are not limited to:Process and apply cash receipts from various sources, both physical and electronic.Investigate and resolve discrepancies in collaboration with customers to ensure accurate handling.Manage Lien and Notice Reports – Assist in the preparation and...


  • Pearland, United States Allied Fire Protection Full time

    Job DescriptionJob DescriptionCASH APPLICATIONS SPECIALISTJOB DESCRIPTIONJob Responsibilities include but are not limited to: Receive, review, and apply cash receipts (physical and electronic) Research discrepancies working with customer and determine proper handlingLiens/Notice Reports – Assist in coordinating and facilitating monthly lien and notice...


  • Pearland, United States Adtalem Global Education Full time

    Job Description Opportunity at a Glance At Chamberlain University, we believe if we take extraordinary care of our students, we will graduate extraordinary nurses who can have a significant and positive impact on healthcare around the world. This is the concept of Chamberlain Care™. A nursing student's clinical experience is an extremely important...


  • Pearland, United States Summit Health Full time

    Description Clinic Location: 11619 Shadow Creek Pkwy. Ste. 110 Pearland, TX 77584 The  Patient Reception Specialist is responsible for providing patient support and communication and facilitating an exceptional patient experience to build and reinforce satisfaction, and trust and drive organizational loyalty. Accountable for welcoming and...


  • Pearland, United States Chamberlain University Full time

    Company Description About Chamberlain University Chamberlain University has a 130-year history and the mission to educate, empower, and embolden diverse healthcare professionals who advance the health of people, families, communities, and nations. Our regionally accredited University is comprised of the College of Nursing and the College of Health...