Marketing Manager

2 weeks ago

Cincinnati, United States Kardex Full time

We are looking for an experienced and passionate Marketing Manager with a performance mindset to join our global Kardex AutoStore Team with B2B industry experience, preferably in warehouse automation or intralogistics within the North America market. In this position, the ideal candidate will execute local and regional marketing online and offline initiatives to drive lead generation, while also collaborating closely with other marketing managers in Europe and APAC.

Your tasks

Job Purpose

The Marketing Manager for the Kardex Autostore team (North America) is responsible for driving inbound campaigns for B2B audiences with a strong understanding of the dynamics of multiple marketing channels, and their impact on awareness, engagement, conversion, and demand generation. The successful candidate will have a strong background in creating and promoting compelling content to address each stage of the buyer's journey, have experience in creation of customer stories, video case studies, white papers as well as in orchestrating online and offline events and exhibitions.

The Marketing Manager should be able to think creatively and come up with innovative solutions including compelling content assets copy (including white papers, video case studies, factsheets, press releases) as well as balancing multiple projects in marketing-mix structure with competing priorities, meeting all deadlines without compromising quality.

Job Requirements

Training/Education:

    • At least Bachelor's Degree in Marketing or related field
Professional Experience:
    • 5-8 years of experience in marketing in B2B audience. Less experience will be considered if directly in the warehouse automation or intralogistics industry.
    • Strong understanding of the Top of the funnel, middle and bottom of the funnel campaign structure.
    • Experience with content creation and promotion including video production and cooperation with PR agencies
    • Proficiency in Microsoft environment (including Outlook, Sharepoint, Teams, Word, Excel), extended knowledge of Hubspot & Salesforce would be an additional asset
    • Material handling industry or similar industry experience will be given preference
Other:
    • Must possess excellent interpersonal skills; must be a strong collaborator and team player across diversified global MarCom team
    • Passionate and driven marketing practitioner who feels comfortable with becoming part of a larger global and regional team, as well as someone who is proactive, eager to learn, and wants to make a difference.
Main Accountabilities

Essential Duties & Responsibilities:
    • Content Development: Creating and promoting compelling regional AutoStore content for our key target audience in AMER on digital media to address each stage of the buyer's journey. Producing local customer stories for local on- & offline media. Repurpose top-performing content into micro content assets to engage our target audience in social media channels, particularly LinkedIn and YouTube.
    • Online & Offline Events: Executing the regional marketing mix both on- & offline including, direct marketing, exhibition & events, marketing literature and customer relations in line with our brand and corporate design guidelines. Orchestrating customer and industry events and exhibitions according to global standards and local requirement.
    • Inbound Marketing: Apply a strong understanding of inbound marketing methodologies, comprehending the dynamics of multiple marketing channels, and their impact on awareness, engagement, conversion, and overall demand generation working closely with Digital Marketing Manager responsible for paid channels.
    • Lead generation: Generating impressions and Marketing Qualified Leads from Marketing channels until handover for further follow up by Business Development.
    • ROI Monitoring: Continuously monitor and evaluate marketing performance to achieve ROI goals.
    • Team Collaboration: Effectively communicate complex information within a diverse team. Close collaboration with Sales and Digital Marketing Manager in North America, Central MarCom Team and the AutoStore marketing managers in Central Europe and APAC leveraging their expertise and fostering innovative thinking to overcome challenges and drive marketing success.
    • Project Management: Manage multiple projects with competing priorities, managing 3rd party partners, marketing platforms and agencies, meeting deadlines without compromising quality and maintaining a positive outlook throughout.
Leadership
    • Person who can display role model behavior on the core values if the company:
      • Respect: Believe in, respect and trust your colleagues
      • Passion: Everyone stands for an open, direct and honest communication
      • Reliability : Deliver according to your responsibilities and deadlines
      • Team spirit: Share best practices and support each other to succeed
    • Exceptional communication and interpersonal skills. Able to work closely with local and regional business leaders, functional heads and corporate headquarters.
    • Integrity, Honesty
    • Strategic thinker
    • Confident, strong assertive team player
    • Appropriate mix of maturity and discipline
About Us
    • Kardex Group is a Swiss company - a global industry partner for intralogistics solutions and a leading supplier of automated storage solutions and material handling systems - with 2,000 employees worldwide and an excellent brand image owing to the premium quality of our products and solutions, and the customer service we provide.
    • We give our people ample room to implement their own ideas and visions in a motivating environment based on trust. Our core values - passion, respect, reliability, and team spirit - are firmly embedded in our corporate principles and in our workplace culture. We foster talents, support personal development initiatives, and promote people which is one of the reasons for the long-term company loyalty of our employees.
    • Kardex is a global player with strong local footprint, large enough to move mountains and yet small enough to change, adapt, and innovate.
    • Join us at an exciting time of transformation and change. Your contribution can make all the difference.


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