Web Specialist
1 month ago
The DivisionofMarketing & Communications (MarComm) aims to strengthen DU's strategic position locally, regionally, and nationally through data-driven and authentic storytelling across multiple channels with focused support on the university's value drivers: academics and research; enrollment and admissions, athletics, and advancement. Whether through public or media relations, digital strategies, social media, print, podcast, issues or crisis management, community relations or thought leadership and training,MarCommdrives results through narratives thatinvolve words, pictures, and design. With true understandingofand connection with our diverse audiences, we aim to foster collaborative problem solving, creativity andinnovation.MarCommstrives to speak with a unified, authentic, and resonant voice to strategically advance the UniversityofDenver's brand by focusing on the following priorities: Promoting and protecting DUs reputation. Inspiring students to enroll and engage. Increasing equity andinclusion. Strengthening the University. MarComm's mission, vision and values make it imperative that everyone in our community feels safe and included. The participation and input of all members should be valued and respected, while every voice should have the opportunity to be heard. The division's community-created, shared sense of belonging definition is, "a shared senseofbelonginginMarCommmeans building a collaborative, trusting community where we feel and are safe, valued, and appreciated being ourselves as we contribute to something meaningful." Our collective achievements are enhanced by the open exchange of ideas - particularly when diverse perspectives, backgrounds and experiences are embrace Position Summary The Web Specialist (WS) will work under the supervision of the Web & Digital Experience Manager and is responsible for deploying web engagement technologies in support of university marketing and communications efforts. The position is expected to take on complex web projects with a high level of autonomy and will be responsible for the active maintenance and improvement of a select set of websites within the University's content management system (Drupal) as well as providing customer service, consultation and insights as a subject matter expert on an as needed basis. The Web Specialist will often need to anticipate the needs of projects/initiatives and the department, manage multiple projects simultaneously, and show proactive leadership in planning to meet specified goals and deadlines designed to improve the effectiveness of the University's primary marketing tool-its website. The WS will need to be skilled in creating opportunities for collaboration and working with others to accomplish an objective, open to supporting additional digital marketing tools as needed/related to assigned areas, and have clear understanding of how web and other digital marketing tools fit into an integrated marketing and communications plan. Essential Functions Designing, creating and maintaining websites, forms, calendars, intranet content, maps and other web-based content as assigned. Providing stakeholders with consultation regarding how best to deploy web content. Collaborating with peers and stakeholders to complete responsibilities and assignments. Defining basic project scopes and coordinating projects and with minimal oversight. Creating analytics reports, evaluating outcomes of web efforts and making recommendations in collaboration with the Marketing Analytics Specialist. Occasionally providing content support and coordination as needed for the University's mobile app, chat bot, events calendar and other web-based pieces of content. Providing occasional supervision of contracted vendors or non-benefitted employees for completion of project/program related tasks as needed. Performing other duties as assigned. Knowledge, Ski ls, and Abilities Demonstrated creative self-starter with strong work ethic, team orientation and commitment to quality Experience working in digital marketing and providing analysis of outcomes as well as recommendations for continual improvement Excellent written and verbal communication skills Experience effectively setting priorities, achieving goals and measuring results Demonstrated website coordination acumen and proficiency with one or more content management systems. Must have a supporting project portfolio. Experience with collaboration across all levels and functions including with peers and leaders to effectively achieve objectives and lead. Experience coordinating a variety of concurrent projects and production timelines simultaneously. Demonstrated success in a highly matrixed environment with multiple constituents. Able to integrate thinking from divergent points of view. Ability to generate ideas and coordinate execution of these ideas. Meticulous attention to detail and commitment to seeing projects to successful completion. Excellent writing and grammar skills, along with the general ability to communicate clearly in oral, visual and written form. Ability to vary communication tones and voice as appropriate to best leverage web as a marketing tool while ensuring continuity of brand voice and presence. Working knowledge of data analytics and creating reports on outcomes.
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