Consumer Insights Manager, Walmart Team

2 weeks ago

Bentonville, United States INCPG Full time

Seeking a smaller team environment where your strategies & decisions matter?   Interested in an organization that doesn't have the red tape & bulk of a large company customer team?  Great opportunity with a very straight forward well run organization, established in their category, and growing through acquisition.

Manager, Consumer Insights - Walmart Team 

LOCATION: Bentonville, AR - Must already be located in Bentonville No relocation available
REPORTS TO VP Consumer Insights

KEY RESPONSIBILITIES
• Act as lead Walmart contact for Strategy
• Provide Category & Analytical support to Account Managers
• Work with Sales, Insights, and Marketing to develop sales stories to support initiatives, new items, and category improvements
• Explore new opportunities for brand and category growth utilizing WalMart & Sam's initiatives
• Share responsibilities with Walmart Team
• Provide ongoing communication with VP in regards to everyday growth
• Provide regular reporting
• Penetrate and develop relationships within Walmart
• Assist the Account Sales group in identifying market/customer opportunities and communicate this information to Accounts
• Analyze Walmart business on a daily/weekly basis
• Develop category reviews that will be leveraged to grow company and total category sales at Walmart
• Identify sales opportunities and develop solutions for item distribution, promotion, pricing, and shelf placement
• Prepare clear and concise presentations to inform Walmart of business/consumer trends, existing opportunities and solutions for growth
• Provide new item tracking and analysis
• Lead projects and annual category reviews
• Be the main contact for consumer trends and shopper insights
• Direct and assist for plan-o-gram design, distribution fills and opportunity gaps
• Work on growth opportunities
• Participate in planning sessions with Account Director & VP Shopper & Category
• Conduct market visits that include meetings with the broker and retail audits
• Work with Marketing, Customer Marketing, Insights, and Category Management to identify opportunities
• Work with Marketing Research to analyze, recap, and disseminate research findings
• Attend account calls as appropriate
 Education:
• Bachelor’s degree is required
 Experience:
• At least 4 years of experience in the CPG or Grocery Retailer Industry is a must
• A minimum of 3 years of Category Management or Analysis experience (preferably with Walmart) is strongly preferred
• Live in the Bentonville area or willingness to relocate to this area

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