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Digital Marketing Specialist

3 months ago

North Bergen, United States Drape Kings Full time
Join The kingdom By raising the standard, we turn the ordinary into the extraordinary.
With over 30+ years in the production industry, Drape Kings has cemented itself as the premier event services provider We are excited to bring together the best team in the business to help continue our mission of Raising the Standard in the Special Events Industry

Summary:

Drape Kings is looking for an exceptionally creative hands-on Digital Marketing Specialist whose conceptualizing skills are as strong as their design skills. In this position you will help to develop and systemize our brand expression as we expand our branding, products, and marketing ecosystem. Strong CRM skills and use of digital tools to enable company to reach its customer and revenue growth goals. You will also conceptualize, design, and implement a wide range of creative projects.

To be successful in this role you will need to be highly flexible and collaborative, respond quickly to feedback, and evolving needs, hit deadlines, and adjust on the fly while maintaining standards of quality, design requirements, and branding guidelines. You will have worked cross functionally with sales teams and finance teams to demonstrate marketing impact and ROI.

You will be tasked with developing work that is both timely and timeless, fun, and focused, on-brand and outside the box. The goal is to inspire, attract and engage with our growing client base leading to increased business.

We are a company with three major brands that often get marketed together. You must be able to work with these three brands and their individual designs while still being able to tie them together as one cohesive story.

Responsibilities:

Design & Vision:
  • Produce, edit, and enhance graphics for multiple mediums
  • Design and implement Email blasts, Banner ads, social media posts and sell sheets
  • Take our brands' existing aesthetics and expand it, bringing your own design language to the table to assist in modernizing our brand image
  • Manage all aspects of website including design, development, content management, and operational technical issues
  • Create design concepts and collateral for Trade Shows
  • Provide designs support for sales and product managers including creating content for new product launches utilizing writing, photography and videography skills
Marketing:
  • Design, QC, and launch email marketing campaigns from start to finish
  • Design and post social media posts that increase website traffic and grow our engagement
  • Create and manage a social media and marketing calendar aligning with product managers and sales teams
  • Convert web site visitors to customers using a combination of graphic design, marketing, and SEO strategies.
  • Write effective press releases to generate positive media coverage.
Qualifications:
  • BFA or BA in Marketing, Design, or Equivalent
  • 5-7 years of related experience (in house or agency)
  • Advanced knowledge of Adobe Creative Suite, particularly Photoshop, but also Illustrator, InDesign
  • Advanced knowledge of WordPress
  • A strong understanding of HTML and CSS
  • Experience in Website and landing page optimization
  • Familiarity with FTP
  • Familiarity with CRM software
  • Ability to create marketing communication pieces including web, print and social media
  • Ability to design and build responsive emails
  • Experience managing digital assets
  • Have a mindset for optimization when dealing with all marketing materials
  • Have a modern, clean aesthetic with acute attention to detail
  • Have proven experience in creating market/branded-focused emails
  • Basic understanding of SEO and how it relates to images and video
  • Strong organizational skills and the desire and motivation to improve upon current processes
  • The desire and ability to switch from a collaborative team player to a stand-out leader who brings new ideas to the discussion table
  • Extreme organizational ability, whether working on a last-minute on-the-fly project or a long-game project
Additional skills that will set you apart:
  • Compelling storytelling abilities
  • Experience in product photography
  • Experience in video production and editing software such as Adobe Premiere
  • Experience creating visual assets optimized for performance on social media and advertising platforms
  • The ability to thrive in a smaller, entrepreneurial environment where you wear many hats and your vision is embraced
  • Excitement to be a part of a business that is growing exponentially
  • Animation and motion graphics: 5 year (Preferred)
  • Front end web design: 5 year (Preferred)
  • HTML, CSS and Javascript: 5 year (Required)
  • Adobe Creative Suite (Photoshop, Illustrator, Premiere): 5 years (Required)
Why Work for Drape Kings:

You are creative and enjoy fast paced environments. You are seeking a company where you can be heard, and bring your creativity to life through the work that you do. You are customer centric and thrive in an entrepreneurial and collaborative environment. You love to work with a client roster of exceptional companies and brands. We offer excellent benefits including 401k with company matching.

What we offer:
  • Competitive Pay
  • Medical, dental and vision insurance
  • 401K w/ Company Match
  • Company sponsored Life Insurance
  • Generous paid time off
  • 6 Paid Holidays, including 2 floating holidays
  • Employee Discounts

About:

Drape Kings is a nationwide event services specializing in rental and manufacturing of pipe and drape equipment, as well as AV-Drop Modular Backdrop Systems, primarily for live events. Along with full-service installation, other theatricals include Kabuki Reveals, traveler tracks, Step and Repeats, event carpet, and many related scenic elements.

With the core business in the event pipe and drape arena, projects can range from basic drape masking to revealing a building facade. The more recent addition of the globally accepted AV-Drop System allows Drape Kings to offer complete event solutions. If you are looking outside of the box for a company that provides essential components for event environments, look no further. That's what we do. From a new product announcement to large entertainment productions, event, drape is more than likely part of the package. As we like to say, if it's happening, we're there.

Drape Kings currently has offices in the New York City, Washington DC and Chicago metro areas while servicing events across the country. www.drapekings.com

Equal Opportunity:

It is the policy of Drape Kings to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status regarding public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Drape Kings will provide reasonable accommodation for qualified individuals with disabilities.