Digital Performance Optimization Specialist
3 weeks ago
Job Title: Digital Performance Optimization Specialist
About the Role:
We are seeking a highly skilled Digital Performance Optimization Specialist to join our team at The Brandon Agency. As a key member of our digital marketing team, you will be responsible for analyzing and optimizing our clients' digital presence to drive business success.
Key Responsibilities:
- Track and analyze online performance metrics, including page load times, bounce rates, traffic sources, and user behavior.
- Utilize analytics tools such as Google Analytics, Excel, Looker Data Studio, Google Data Studio, SEO tools, etc. to generate data.
- Generate regular performance reports and present findings to internal teams and clients.
- Provide actionable insights and recommendations to improve online performance and user experience.
- Collaborate with cross-functional teams, including web developers, designers, content creators, SEO and search specialists, to implement data-driven strategies that enhance online speed, usability, and overall performance.
- Evaluate content performance, including page views, click-through rates, bounce rates, and conversion rates, and make recommendations for content optimization.
- Assist in optimizing websites for search engines to improve organic search rankings.
- Support paid search campaigns by providing performance data and insights.
Requirements:
- Bachelor's degree in Marketing, Business, Computer Science, Statistics, Information Science or a related field.
- 3+ years proven experience as a Website Performance Analyst or similar role in a digital marketing or advertising agency.
- Experience with marketing analytics tools and techniques, including interactive analytics, social media analytics, marketing automation, and CRM tools.
- Strong understanding of SEO, SEM, and digital marketing principles.
- Excellent analytical skills and attention to detail.
- Proven ability to interpret data and develop actionable insights.
- Strong communication and presentation skills.
- Experience with A/B testing and other optimization techniques.
- Advanced knowledge of Google Analytics and Google Tag Manager.
- Advanced experience with one or more of the following tools: Google Data Studio, Power BI, Datorama, Tableau, or other equivalent reporting platforms.
- Knowledge of HTML, CSS, and web development principles is a plus.
About Us:
The Brandon Agency is a fully integrated digital marketing agency built for today's digital world. We offer in-house solutions from brand strategy to world-class video and content production, e-commerce infrastructure, full-stack website capabilities, social media management, public relations, and full-service paid media.
We specialize in diverse categories including CPG, B2B, Financial, Healthcare, Utilities, Telcom, Real Estate, Lifestyle Apparel, Outdoor Leisure, and Resort Travel. We've earned recognition as one of the most creatively awarded agencies in the Carolinas, with accolades including features in prestigious awards such as the Nationals Addys, Emmys, Graphis, and more.
We've been recognized as a "Best Place to Work" for seven consecutive years, fostering a culture of creativity and excellence, and empowering our team members to excel and innovate.
What We Offer:
- Competitive benefits package, including top-tier insurance, flexible PTO, and a 401k match.
- Opportunities for professional growth and development.
- A collaborative and dynamic work environment.
How to Apply:
If you are a motivated and detail-oriented individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience and qualifications.
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