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Campaign Marketing Coordinator

2 months ago

Maumee, Ohio, United States The McAlear Group, Inc. Full time


This role is responsible for designing, executing, and refining marketing initiatives and promotions aimed at enhancing customer acquisition, loyalty, and engagement. The individual will be tasked with crafting innovative discount and pricing strategies, monitoring campaign effectiveness, and delivering quantifiable outcomes.

The McAlear Group, Inc. values the Ideal Team Player philosophy. We embody the traits of Humble (quick to acknowledge the contributions of others), Hungry (self-driven and diligent), Smart (socially aware and appropriate), Safety-Minded (focused on minimizing safety risks), Quality-Minded (takes pride in their work), and Attendance (understands the importance of their presence).

Key Responsibilities:

PRIMARY DUTIES:
  • Develop and implement comprehensive marketing campaign and promotional strategies that align with organizational objectives.
  • Create and oversee promotional offers, discounts, coupon codes, and pricing strategies to attract and retain clientele.
  • Manage the marketing promotional calendar, ensuring timely and coordinated execution of initiatives.
  • Analyze market trends and competitor pricing to formulate effective discount and pricing strategies.
  • Monitor and adjust promotional strategies based on performance metrics and market feedback.
  • Track and report on campaign performance to assess effectiveness and ROI, identifying areas for enhancement.
  • Prepare and present regular performance reports to stakeholders, emphasizing campaign outcomes and insights.
  • Conduct A/B testing to ascertain the most effective promotional offers, discounts, coupon codes, and pricing strategies.
  • Manage campaign budgets, ensuring efficient resource allocation to maximize ROI, adjusting budgets as necessary.
  • Collaborate with cross-functional teams, including creative, communication, sales, and purchasing, to ensure cohesive campaign alignment and execution.
ADDITIONAL DUTIES:
  • Maintain professional and technical knowledge by attending workshops, reviewing industry publications, establishing personal networks, and benchmarking state-of-the-art practices.
WORK ENVIRONMENT:
  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift up to 50 pounds occasionally.
SKILLS & ABILITIES:
  • Leverage team strengths and weaknesses to foster effective relationships.
  • Ability to observe and cultivate positive feedback collaborations and outcomes.
  • Promote a supportive and collaborative work environment.
  • Build a team culture that upholds the organization's values.
  • Strong understanding of marketing principles, strategies, and tactics.
  • Excellent analytical skills with the capability to interpret data and derive actionable insights.
  • Creative thinker with the ability to devise innovative marketing campaigns, pricing, offers, and promotions.
  • Strong project management skills with the ability to prioritize tasks in a fast-paced, collaborative environment.
  • Detail-oriented and highly organized with a focus on delivering high-quality results.
  • Proficient in relevant marketing software and tools such as CRM systems, marketing automation software, Microsoft Office Suite, BI software, and project management tools.
EDUCATION & EXPERIENCE:

REQUIRED:
  • 5 or more years of experience in marketing promotions, campaign management, or a similar role.
  • Proven experience in creating and managing coupon codes, promotions, and other pricing or incentive programs.
  • Experience in tracking and reporting on campaign performance and ROI.
PREFERRED:
  • Bachelor's degree in Marketing, Business, Advertising, Communications, or equivalent field experience.
  • 7-10 years of experience in a related field.
  • Experience with A/B testing and other promotional optimization techniques.
  • Knowledge of SEO, SEM, email marketing, and social media marketing strategies.