Digital Marketing Specialist
5 months ago
Omnichannel Marketing Specialist
Hybrid 50%
The U.S. Omnichannel Strategy team leads omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams. In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a Client brand. You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand working with the Director, Omnichannel. This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.
Purpose/Objective of the job:
Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.
Key Responsibilities and Major Duties:
Most likely supporting the brand CAMZYOS
• Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy
• Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
• Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
• Partner with the Brand, digital agencies, media partners and the Client Production team to define project strategy, scope, timelines, and deliverables
• Lead pull through of DTC and HCP digital tactics and media programs that drive business impact
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
• Monitor project status and provide regular reporting on progress, challenges, and solutions
• Demonstrated digital and DTC/HCP program experience
• Demonstrated ability to track and manage annual digital programs
Specific Job Responsibilities:
• Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.
• Experience in pharmaceutical omnichannel strategy and digital marketing
• Experience leading digital engagement, channel, and analytics activities
• Proven ability in managing digital agencies, vendors, and cross-functional support teams
• Competence in developing, evaluating, and activating media plans
• Demonstrated ability to successfully navigate internal MLR review processes
• Prior Digital or Media Marketing Agency experience is a plus
• Strong oral and written communication skills
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM
-
Digital Marketing Specialist
2 weeks ago
Princeton, New Jersey, United States A-1 Limousine Inc. Full timeA-1 Limousine Inc. is seeking a highly skilled Digital Marketing Specialist to join our team. In this role, you will develop and execute digital marketing campaigns to promote our luxury transportation services.Key Responsibilities:Campaign Development: Create and implement effective digital marketing strategies to reach our target audience.Content Creation:...
-
Digital Marketing Specialist
1 month ago
Princeton, United States Futran Tech Solutions Pvt. Ltd. Full timeJob Title: Digital Marketing Specialist Location: Princton, NJ Job Description: Department Title and Description Worldwide Customer Capabilities (WCC); Worldwide Engagement Planning and Content Capabilities (WEPCC); Worldwide Engagement and Channel Planning - The Worldwide Engagement and Channel Planning team drives zero-based, channel-agnostic engagement,...
-
Digital Marketing Strategist
4 weeks ago
Princeton, New Jersey, United States Futran Tech Solutions Pvt. Ltd. Full timeJob Title: Digital Marketing StrategistAbout the Role:Futran Tech Solutions Pvt. Ltd. is seeking a skilled Digital Marketing Strategist to drive our digital marketing efforts. The ideal candidate will have a deep understanding of digital marketing principles and strategies, as well as excellent communication and project management skills.About You:We're...
-
Digital Marketing Strategist
4 weeks ago
Princeton, New Jersey, United States Omni Inclusive Full timeOmni Inclusive is a leading healthcare company that values innovation and inclusivity. We are seeking a highly skilled Digital Marketing Strategist to join our team in the United States. The salary for this position is estimated to be around $85,000 - $110,000 per year, depending on experience.The successful candidate will be responsible for managing and...
-
Omnichannel Marketing Specialist
5 months ago
Princeton, United States Omni Inclusive Full timeOmnichannel Marketing Specialist Hybrid 50% The U.S. Omnichannel Strategy team leads omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams. In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a Client brand. You will serve...
-
Director of Digital Marketing and Communications
2 weeks ago
Princeton, New Jersey, United States Educational Testing Service (ETS) Full timeWe are looking for a Director of Digital Marketing and Communications to lead our Global Higher Education team at Educational Testing Service (ETS). As a key member of the team, you will be responsible for creating and implementing strategies that drive learner, higher education, and workforce outcomes. Your primary goal will be to deliver on aggressive...
-
Marketing Strategy Director
3 weeks ago
Princeton, New Jersey, United States Omni Inclusive Full timeOmnichannel Marketing SpecialistAt Omni Inclusive, we're seeking an experienced Omnichannel Marketing Specialist to join our team. As a key member of our U.S. Omnichannel Strategy team, you'll play a crucial role in leading omnichannel planning, execution, and measurement.We estimate the salary for this position to be around $120,000 per year, based on...
-
Digital Authoring Tools Specialist
3 days ago
Princeton, New Jersey, United States Bristol-Myers Squibb Company Full timeWe are looking for a talented Digital Authoring Tools Specialist to join our team at Bristol Myers Squibb. As a key member of our Commercialization IT function, you will be responsible for designing, developing, and implementing digital authoring tools to drive effective content creation and customer engagement.About the RoleYou will partner with IT partners...
-
Digital Experience Leader
4 weeks ago
Princeton, New Jersey, United States Kyowa Kirin North America Full timeAbout the RoleWe are seeking a talented Digital Experience Leader to join our team at Kyowa Kirin. As a key member of our organization, you will be responsible for developing and executing a comprehensive omnichannel marketing strategy that drives customer engagement and loyalty.The ideal candidate will have 8-12 years of experience in pharmaceutical, OTC,...
-
Princeton, United States Acrlny Full timeJob ID: 2024-19512Type: Full-Time# of Openings: 1Category: LibraryOverviewPrinceton University Library seeks an innovative and forward-thinking Digital Scholarship Specialist to support its growing Digital Scholarship Services (DiScho). Reporting to the Assistant Director of Research Data and Open Scholarship (RDOS), the Digital Scholarship Specialist...
-
Digital Collections Infrastructure Specialist
3 hours ago
Princeton, New Jersey, United States Princeton University Full timeAbout UsThe Princeton University Art Museum is one of the leading university art museums in the country, with a collecting history that spans over two centuries.Job DescriptionWe are seeking an experienced Digital Collections Infrastructure Specialist to join our team. This role will be responsible for the analysis, manipulation, and integration of complex...
-
Digital Engagement Manager
3 weeks ago
Princeton, New Jersey, United States Futran Tech Solutions Pvt. Ltd. Full timeJob Title: Digital Engagement ManagerAbout the Role:Futran Tech Solutions Pvt. Ltd. is seeking a highly skilled Digital Engagement Manager to manage and optimize our digital engagement efforts. The ideal candidate will have a deep understanding of digital engagement principles and strategies, as well as excellent communication and project management...
-
Digital Solutions Manager
2 weeks ago
Princeton, New Jersey, United States Sierra Solutions Group Full timeJob Title: Digital Solutions ManagerAbout the Role:Sierra Solutions Group is seeking a highly skilled Digital Solutions Manager to lead our client's marketing digital tactics delivery efforts. As a critical member of the Digital Factory team, you will collaborate closely with creative agencies and development vendors to plan and execute projects on time and...
-
Account Growth Specialist
2 weeks ago
Princeton, New Jersey, United States Infosys Limited Digital Full timeOpportunity OverviewWe are excited to announce a new opportunity for an Account Growth Specialist at Infosys Limited Digital. In this role, you will be responsible for driving account growth, developing business strategies, and collaborating with cross-functional teams. If you have a passion for sales and customer service, we encourage you to...
-
Digital Experience Director
2 weeks ago
Princeton, New Jersey, United States Kyowa Kirin North America Full timeAbout the RoleWe are seeking an experienced Digital Experience Director to lead our omnichannel customer experience strategy and brand initiatives. As a key member of our team, you will be responsible for developing and implementing strategies to drive business growth through digital channels.The ideal candidate will have a strong background in digital...
-
Digital Delivery Manager
2 months ago
Princeton, United States Sierra Solutions Full timeJob SummaryWe are looking for a Delivery Manager for our Pharmaceutical client. The Digital Delivery Manager will lead marketing delivery efforts. As a critical member of the Digital team, you will collaborate closely with creative agencies and development vendors to plan and execute projects on time and within budget. You must possess a solid technical...
-
Digital Strategy Manager
2 weeks ago
Princeton, United States Indegene Full timeIndegene, Inc. has openings for Digital Strategy Manager in Princeton, NJ:Job Title: Digital Strategy ManagerJob duration: 40 Hours / Week, Permanent position, Full timeJob Duties: Responsible for defining data collection requirements (business requirements) & strategy for the clients. Responsible to manage, triage requirements from multiple stakeholders and...
-
Digital Strategy Manager
1 month ago
Princeton, United States Indegene Full timeIndegene, Inc. has openings for Digital Strategy Manager in Princeton, NJ:Job Title: Digital Strategy ManagerJob duration: 40 Hours / Week, Permanent position, Full timeJob Duties: Responsible for defining data collection requirements (business requirements) & strategy for the clients. Responsible to manage, triage requirements from multiple stakeholders and...
-
Digital Transformation Director
2 weeks ago
Princeton, New Jersey, United States Kyowa Kirin North America Full time**Salary:** $120,000 - $180,000 per year (based on experience)We are looking for a highly motivated Digital Transformation Director - Customer Experience to join our team at Kyowa Kirin. As a key member of our organization, you will be responsible for leading the digital transformation of our customer experience.Key Responsibilities:Develop and execute a...
-
Digital Delivery Manager
3 weeks ago
Princeton, United States Sierra Solutions Group Full timeJob Summary We are seeking a highly skilled and experienced Digital Delivery Manager to lead our client's marketing digital tactics delivery efforts. As a critical member of the Digital Factory team, you will collaborate closely with creative agencies and development vendors to plan and execute projects on time and within budget. You must possess a solid...