Director of Digital Marketing and Communications

3 weeks ago


Princeton, New Jersey, United States Educational Testing Service (ETS) Full time

We are looking for a Director of Digital Marketing and Communications to lead our Global Higher Education team at Educational Testing Service (ETS). As a key member of the team, you will be responsible for creating and implementing strategies that drive learner, higher education, and workforce outcomes. Your primary goal will be to deliver on aggressive business launch and growth goals.

Your responsibilities will include managing the GHE marketing team and internal/external agencies, as well as driving execution on business objectives and strategies. You must have a proven track record in a wide variety of marketing areas, including creative and brand, product and lifecycle marketing, and channel and customer acquisition.

Key Responsibilities:
  • Build and own the marketing and communications strategy to support business objectives
  • Serve on the GHE Team, providing marketing expertise needed on all business initiatives
  • Manage the marketing team to execute on the marketing strategy
  • Oversee key marketing functions and channels
Requirements:
  • 10+ years of marketing and brand experience, preferably with global scope and with a tech brand
  • 3+ years of marcom / PR experience as an element or core component of role
  • Detailed knowledge of current digital marketing strategies and tools, including SEO, channel marketing, funnel analytics, email/lifecycle marketing, etc.
  • Experience leading a brand and managing product marketing
  • Bachelor's Degree is required
What We Offer:
  • Estimated Salary: $125,000 - $170,000 per year
  • Health, Vision, Dental insurance plans to choose from
  • Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as online learning access
  • Generous PTO and vacation time to balance your work and life
  • Additional 8 hours of PTO for volunteer work
  • Retirement plan (401(a)) and traditional Roth (403b) with company contribution


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