Omnichannel Marketing Specialist

1 month ago

Princeton, United States Omni Inclusive Full time

Omnichannel Marketing Specialist

Hybrid 50%

The U.S. Omnichannel Strategy team leads omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams. In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a Client brand. You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand working with the Director, Omnichannel. This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.

Purpose/Objective of the job:
Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.

Key Responsibilities and Major Duties:

KarXT Omnichannel Specialist
• Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy
• Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
• Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
• Partner with the Brand, digital agencies, media partners and the Client Production team to define project strategy, scope, timelines, and deliverables
• Lead pull through of DTC and HCP digital tactics and media programs that drive business impact
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
• Monitor project status and provide regular reporting on progress, challenges, and solutions
• Demonstrated digital and DTC/HCP program experience
• Demonstrated ability to track and manage annual digital programs

Specific Job Responsibilities:
• Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.
• Experience in pharmaceutical omnichannel strategy and digital marketing
• Experience leading digital engagement, channel, and analytics activities
• Proven ability in managing digital agencies, vendors, and cross-functional support teams
• Competence in developing, evaluating, and activating media plans
• Demonstrated ability to successfully navigate internal MLR review processes
• Prior Digital or Media Marketing Agency experience is a plus
• Strong oral and written communication skills
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM

  • Omnichannel Marketing Specialist in Healthcare

    2 weeks ago

    Princeton, New Jersey, United States TSR Consulting Services, Inc. Full time

    Position Overview:TSR Consulting Services, Inc. is a distinguished staffing firm with a legacy of over 50 years in the industry. We are currently seeking a Digital Marketing Specialist to join our client, a prominent player in the pharmaceutical sector.Key Responsibilities:Oversee technical integration processes, ensuring effective governance and vendor...

  • Omnichannel Marketing Strategist

    5 days ago

    Princeton, New Jersey, United States Omni Inclusive Full time

    About the RoleAt Omni Inclusive, we're seeking a highly skilled Omnichannel Marketing Strategist to join our team. As a key member of our U.S. Omnichannel Strategy team, you will play a critical role in leading omnichannel planning, execution, and measurement in close partnership with our Brand, Agency, Business Insights, and Production teams.Key...

  • Omnichannel Marketing Strategist

    2 days ago

    Princeton, New Jersey, United States Omni Inclusive Full time

    About the RoleOmni Inclusive is seeking a highly skilled Omnichannel Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and executing omnichannel engagement plans to support our clients' brands.Key ResponsibilitiesContribute to the development of omnichannel engagement recommendations based on...

  • Digital Marketing Specialist

    1 month ago

    Princeton, United States Omni Inclusive Full time

    Omnichannel Marketing Specialist Hybrid 50% The U.S. Omnichannel Strategy team leads omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams. In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a Client brand. You will serve...

  • Head of Omnichannel Customer Engagement

    7 days ago

    Princeton, New Jersey, United States Kyowa Kirin, Inc. Full time

    Kyowa Kirin is a rapidly expanding global specialty pharmaceutical organization that leverages cutting-edge biotechnologies to discover and deliver innovative treatments across four key therapeutic areas: bone and mineral disorders, complex hematologic conditions, hematology oncology, and rare diseases. As a company rooted in Japan, our mission is to bring...

  • Head of Omnichannel Customer Engagement

    2 weeks ago

    Princeton, New Jersey, United States Kyowa Kirin Full time

    Company Overview:Kyowa Kirin is a rapidly expanding global specialty pharmaceutical organization that leverages cutting-edge biotechnologies to discover and deliver innovative therapies across four key therapeutic areas: bone and mineral disorders, complex hematologic conditions, hematology oncology, and rare diseases. As a Japan-based entity, our mission is...

  • Head of Omnichannel Customer Engagement

    2 weeks ago

    Princeton, New Jersey, United States Kyowa Kirin, Inc. Full time

    Kyowa Kirin is a rapidly expanding global specialty pharmaceutical organization that leverages cutting-edge biotechnologies to discover and deliver innovative therapies across four key therapeutic areas: bone and mineral disorders; complex hematologic conditions; hematology oncology; and rare diseases. As a company rooted in Japan, our mission is to bring...

  • Head of Omnichannel Customer Engagement

    2 weeks ago

    Princeton, New Jersey, United States Kyowa Kirin Full time

    Company Overview:Kyowa Kirin is a rapidly expanding global specialty pharmaceutical organization that utilizes cutting-edge biotechnologies to innovate and provide unique therapies across four key therapeutic areas: bone and mineral disorders, complex hematologic conditions, hematology oncology, and rare diseases. Our mission is to bring joy to individuals...

  • Head of Omnichannel Customer Engagement

    2 weeks ago

    Princeton, New Jersey, United States Kyowa Kirin, Inc. Full time

    Kyowa Kirin is a rapidly expanding global specialty pharmaceutical organization that utilizes cutting-edge biotechnologies to discover and deliver innovative therapies across four key therapeutic areas: bone and mineral disorders; complex hematologic conditions; hematology oncology; and rare diseases. As a company rooted in Japan, our mission is to bring joy...

  • Head of Omnichannel Customer Engagement

    7 days ago

    Princeton, New Jersey, United States Kyowa Kirin Full time

    Company Overview:Kyowa Kirin is a rapidly expanding global specialty pharmaceutical organization that leverages cutting-edge biotechnologies to discover and deliver innovative treatments across four key therapeutic areas: bone and mineral disorders, complex hematologic conditions, hematology oncology, and rare diseases. Our mission is to enhance the quality...

  • Manager- Digital Analytics and Omnichannel

    3 weeks ago

    Princeton, New Jersey, United States Beghou Consulting Full time

    For almost 30 years, Beghou Consulting has been a trusted adviser to life science firms. Together we combine our strategic consulting services with proprietary technology to develop custom, data-driven solutions that allow life sciences companies to take their commercial operations to new heights. We are dedicated to client service and offer a full suite of...

  • Director, Omnichannel Customer Experience

    3 weeks ago

    Princeton, United States Kyowa Kirin, Inc. Full time

    Kyowa Kirin is a fast-growing global specialty pharmaceutical company that applies state-of-the-art biotechnologies to discover and deliver novel medicines in four disease areas: bone and mineral; intractable hematologic; hematology oncology; and rare disease. A Japan-based company, our goal is to make people smile by delivering breakthroughs where no...

  • Director, Omnichannel Customer Experience

    4 weeks ago

    Princeton, United States Kyowa Kirin Full time

    Kyowa Kirin is a fast-growing global specialty pharmaceutical company that applies state-of-the-art biotechnologies to discover and deliver novel medicines in four disease areas: bone and mineral; intractable hematologic; hematology oncology; and rare disease. A Japan-based company, our goal is to make people smile by delivering breakthroughs where no...

  • Marketing Specialist

    1 week ago

    Princeton, United States AI Technology, Inc. Full time

    Job Description About Us: AI Technology, Inc. is a leader in the development and manufacture of high-performance adhesives, coatings, and thermal interface materials. Our products are integral to the semiconductor, electronics packaging, and other industries. Position Overview: The Marketing Specialist will support our marketing initiatives by helping to...

  • Marketing Specialist

    2 months ago

    Princeton, United States AI Technology, Inc. Full time

    Job DescriptionJob DescriptionAbout Us:AI Technology, Inc. is a leader in the development and manufacture of high-performance adhesives, coatings, and thermal interface materials. Our products are integral to the semiconductor, electronics packaging, and other industries. Position Overview:The Marketing Specialist will support our marketing initiatives by...

  • Marketing Specialist

    2 months ago

    Princeton, United States AI Technology, Inc. Full time

    Job DescriptionJob DescriptionAbout Us:AI Technology, Inc. is a leader in the development and manufacture of high-performance adhesives, coatings, and thermal interface materials. Our products are integral to the semiconductor, electronics packaging, and other industries. Position Overview:The Marketing Specialist will support our marketing initiatives by...

  • Specialista in Marketing Multicanale

    2 weeks ago

    Princeton, New Jersey, United States Omni Inclusive Full time

    Specialista in Marketing Multicanale Modalità Ibrida 50% Il team di Strategia Multicanale guida la pianificazione, l'esecuzione e la misurazione delle attività in stretta collaborazione con i team di Brand, Agenzia, Insights Aziendali e Produzione. In questo ruolo, sarai responsabile della gestione e dell'esecuzione dei piani di coinvolgimento multicanale...

  • Marketing/Cataloging Specialist

    3 months ago

    Princeton, United States Hansen Auction Group Full time

    Job DescriptionJob DescriptionSalary: Marketing/Cataloging Specialist Position Summary:Cataloging Specialists are responsible for organizing the auction items, describing and taking pictures of lots for an upcoming online auction. In addition, our Cataloging Specialist assists with load out of items after an auction is complete.Reports To:Office and Sales...

  • Marketing Leader for Innovative Medicines

    4 hours ago

    Princeton, New Jersey, United States Fosun Pharma USA Inc. Full time

    About Fosun Pharma USA Inc.Fosun Pharma USA Inc. is a leading pharmaceutical company that specializes in the development, manufacturing, and commercialization of innovative medicines. Established in 2017, the company is headquartered in Princeton, New Jersey, and is a wholly owned subsidiary of Fosun Pharma (Group) Co., Ltd.Fosun Pharma USA Inc. is a...

  • Digital Marketing Specialist

    3 weeks ago

    Princeton, United States EliteCare Medical Staffing Full time

    Job DescriptionJob DescriptionPosition Overview:We are seeking a detail-oriented and creative Digital Marketing Specialist to join our team. This role is essential for enhancing our online presence and driving engagement through effective digital marketing strategies.Responsibilities:Develop and Implement Digital Marketing Campaigns:Create, execute, and...