Marketing Strategy Director

6 days ago


Princeton, New Jersey, United States Omni Inclusive Full time
Omnichannel Marketing Specialist

At Omni Inclusive, we're seeking an experienced Omnichannel Marketing Specialist to join our team. As a key member of our U.S. Omnichannel Strategy team, you'll play a crucial role in leading omnichannel planning, execution, and measurement.

We estimate the salary for this position to be around $120,000 per year, based on industry standards and location.

About the Job:

This is a hybrid 50% role that requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.

The ideal candidate will have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.

Key Responsibilities:

  • Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy
  • Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
  • Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
  • Partner with the Brand, digital agencies, media partners and the Client Production team to define project strategy, scope, timelines, and deliverables
  • Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics

Requirements:

  • Bachelor's degree with minimum 5-7 years industry experience (pharmaceutical/biotech or related marketing or media agency)
  • Experience in pharmaceutical omnichannel strategy and digital marketing
  • Experience leading digital engagement, channel, and analytics activities
  • Proven ability in managing digital agencies, vendors, and cross-functional support teams

About Us:

Omni Inclusive is a dynamic company that values diversity and inclusion. We offer a competitive salary and benefits package, as well as opportunities for growth and development.



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