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Product Marketing Manager
2 months ago
SOCRadar is well positioned for continued success with a focus on innovation, global expansion, and feature-rich multifunctionality. Our mission is to enable the organizations to get proactive against evolving cyber threats. Enterprises around the world are increasingly selecting SOCRadar to get proactive security by understanding their attack surface and gaining automation-enabled visibility into surface, deep, and dark web. SOCRadar users leverage our expertise and investment in scalable, innovative Extended Threat Intelligence (XTI) solution to protect their most valuable assets: brand reputation, employees, customers and overall business operations.
What will the Product Marketing Manager do?
As a Product Marketing Manager at SOCRadar, you will be part of the marketing team and the strategic link between product, sales, and marketing. Your deep understanding of our customers and a keen eye for market trends will be instrumental in positioning SOCRadar as the preferred Extended Threat Intelligence solution to our ideal customers.
You will be responsible for developing and executing compelling go-to-market strategies, crafting compelling product messaging, and enabling our sales team to articulate our value proposition effectively. Your ability to translate complex product features into clear customer benefits will be essential to driving revenue growth.
This role offers a unique opportunity to significantly impact the growth and success of SOCRadar. If you thrive in a fast-paced, dynamic environment and are passionate about driving product success, we encourage you to apply.
Responsibilities
- Market and Customer Insights: Conduct in-depth market research and competitive analysis to identify opportunities and threats. Develop a deep understanding of buyer personas, purchasing journeys, and decision-making processes.
- Product Positioning and Messaging: Develop compelling product positioning and messaging that resonates with target audiences. Create compelling content and collateral to support sales and marketing efforts.
- Product Launch Management: Ensure flawless product launches through aligned go-to-market strategies, maximizing market impact and revenue generation.
- Demand Generation: Collaborate with the marketing team to create effective demand generation campaigns that drive lead generation and pipeline growth.
- Sales Enablement: Equip the sales team with the tools, knowledge, and resources needed to sell our products effectively.
- Product Analysis: Track product performance metrics, analyze market trends, and provide recommendations for product enhancements.
- Cross-Functional Collaboration: Work closely with product management, sales, marketing, and other teams to ensure alignment and achieve business objectives.
- Analyst Relations: Position SOCRadar as a leader in cybersecurity by effectively communicating our expertise in safeguarding customers from surface web and dark web threats. Create briefing materials that showcase our product roadmap, competitive landscape analysis, and customer success stories.
Qualifications
- 5 years of marketing experience with a proven track record in product marketing, preferably within the cybersecurity industry.
- Demonstrated expertise in translating complex technical information into clear and compelling messaging for various target audiences.
- Exceptional communication and presentation skills, with the ability to articulate ideas clearly, concisely, and persuasively.
- Strong analytical and problem-solving skills with a data-driven decision-making and campaign optimization approach.
- Excellent teamwork and collaboration skills, effectively working cross-functionally with product, sales, and other teams.
- Passion for technology and a deep understanding of customer needs and buying journeys.
- Pragmatic Institute Certified or similar product marketing training is highly preferred.
- Talented and Experienced Teammates,
- Private Health Insurance,
- Remote working environment
- SOCRadar Academy E-learning Platform,
- Birthday & October Security Awareness Month Day off.
