Product Marketing Manager

4 weeks ago

new york city, United States IntePros Full time

IntePros is seeking an experienced Product Marketing Manager with deep expertise in ad technology and demand-side platforms (DSPs) to lead critical marketing initiatives. This strategic role is essential to maintaining business continuity and driving key projects during a period of organizational transition.

The ideal candidate will have experience in ad tech and DSP infrastructure, including supply management, and demonstrate a keen ability to address the needs of large-scale customer segments, such as brand-direct clients and media agencies. This role requires a leader with a proven track record in product marketing, capable of developing and executing campaigns that fuel product adoption and growth.


Key Responsibilities:

  • Develop and execute product marketing strategies to drive adoption and growth for their DSP, with a focus on core infrastructure, supply, and new initiatives.
  • Craft targeted marketing campaigns aligned with the needs of large customer segments, including holding companies, media agencies, and brand-direct clients.
  • Collaborate effectively with cross-functional teams—including product, sales, and leadership—to ensure alignment and shared success.
  • Partner with key stakeholders, including product leads and sales counterparts, to ensure smooth collaboration and support throughout key initiatives.
  • Monitor and analyze market trends, customer needs, and competitive positioning to adjust marketing strategies and maintain leadership in the ad tech space.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Product marketing experience, with a strong focus on ad technology and DSPs.
  • Proven success in developing and implementing product marketing campaigns within a fast-paced, dynamic environment.
  • Deep understanding of the ad tech ecosystem, including DSP infrastructure, supply chains, and industry best practices.
  • Exceptional communication, collaboration, and leadership skills, with experience working across cross-functional teams.
  • Ability to thrive in a transformative environment while managing multiple priorities and initiatives.

This role is pivotal in driving DSP’s market position and ensuring continued success during a year of transformation and growth. The Product Marketing Manager will be responsible for maximizing product adoption, strengthening market perception, and ensuring Amazon DSP remains a leader in the industry.

If you are a seasoned product marketing professional passionate about ad technology and ready to make an immediate impact, we encourage you to apply

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