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Senior Manager, Group Marketing

1 month ago

Charlottesville, United States WorldStrides Full time

Company Overview:

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C., and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world - and themselves - in new ways.

Job Description:

WorldStrides is seeking a dynamic individual for the role of Senior Manager, Domestic Marketing reporting to the Senior Director, Group Marketing. This individual's will play a pivotal role in driving the domestic marketing strategy and execution aimed at engaging and attracting the next generation of teachers and educators to our diverse range of educational travel programs. You will collaborate closely with cross-functional teams such as Sales, Account Management, marketing functions and product development. This role will develop and implement innovative digital and print marketing initiatives that resonate with our target audiences and institutions, create exciting content to consume, leverage cross channel and full-funnel marketing strategies, and contribute to the growth and success of WorldStrides. The ideal candidate will have a passion for education and our mission of enabling students to expand their worldview through transformative educational travel experiences.

Senior Manager, Domestic Marketing Responsibilities:

1. Strategic Planning: Develop and execute comprehensive marketing strategies to effectively reach and engage educators, teachers, community leaders, and K-12 school administrators.

2. Lead Generation: Development of a full-funnel lead generation strategy that heavily leverages digital touchpoints across web, search, social, display, retargeting and native sponsored ads in a variety of platforms and audience segments. Ensure lead gen strategies are aligned with business priorities and optimized to meet performance benchmarks and deliver actionable insights.

3. Digital Marketing: Oversee the development and optimization of digital marketing campaigns across various channels, including social media, email, search engine marketing, and display advertising.

4. Content Strategy: Lead the creation of engaging and relevant content (e.g., blog posts, videos, social media posts) that resonates with educator/administrator audiences and aligns with our educational travel offerings.

5. Analytics and Reporting: Monitor key performance indicators (KPIs) to assess the effectiveness of marketing efforts, optimize campaigns for maximum impact, and provide regular reports to stakeholders.

6. Budget Management: Manage the domestic marketing budget effectively, allocating resources strategically to maximize ROI and achieve business objectives.

7. Collaboration: Work closely with cross-functional teams, including sales, product development, and customer experience, to ensure alignment and integration of marketing initiatives with overall business objectives.

8. Marketing Intelligence - Keep abreast of the latest consumer and marketing trends and advancements in technology. Recommend new approaches or tools to improve digital performance.

Skills:

* Strong understanding of digital marketing channels and tools, with experience in SEO, SEM, social media advertising, and email marketing.

* Excellent communication skills, with the ability to craft compelling messaging and storytelling that resonates with the target audience.

* Analytical mindset with proficiency in data analysis and interpretation to drive informed decision-making.

* Excellent communication skills, with the ability to craft compelling messaging and storytelling that resonates with the target audience.

* Analytical mindset with proficiency in data analysis and interpretation to drive informed decision-making.

* Problem-solving is innate to your nature, you like figuring out how to navigate challenges and aren't afraid to roll up your sleeves and find a solution

* Strong understanding of digital marketing channels and tools, with experience in SEO, SEM, social media advertising, and email marketing.

Location(s)

* Remote - we have offices in Vienna, VA and Charlottesville, VA which also give a hybrid opportunity if desired. East Coast time zone preferred.

Work Perks

* Fun & driven environment.

* Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HAS with employer contribution, and generous 401k match.

* 10 paid floating corporate holidays, 1 paid volunteer day & 25 PTO days to start - accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.

* Tuition reimbursement up to five thousand, two hundred fifty dollars annually or one thousand dollars towards professional certification annually.

* Opportunities for paid and discounted travel.

* Flexible work schedule providing on-site, remote, and virtual office opportunities.

* Encouraged participation in our Employee Resource Groups and Diversity, Equity, & Inclusion council.

* Fitness Center and cafe onsite at select locations.

* Employee Assistance Program (EAP)

* Paid Parental, Caregiver, and Disability leave.

* Team Member Discount Program

Charlottesville, VA - Headquarters; Vienna, VA
  • Bachelor's degree in marketing, communications, business, or a related field.
  • 7-10+ years of experience in marketing, with a focus on lead generation, campaign management, and/or product/solution marketing.
  • Proven track record of developing and executing successful marketing campaigns that resonate with educators and institutions.
  • Demonstrated experience in identifying target audiences and devising multi-channel content that drive meaningful results; ideally revenue-driving outcomes.
  • Well-rounded marketer with both creative and analytical abilities that can provide input on design and copy but also has a deep understanding of marketing analytics and reporting

Eligible