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Business Development Specialist
1 month ago
Prospecting and Lead Generation:
- Identify and research potential referral sources for Assisted Living or Independent Living in the designated geographic area.
- Identify and research potential geriatric physician offices as referral sources for Assisted Living or Independent Living in the designated geographic area.
- Partner with libraries, churches, senior centers, the zoo, and other local partners to identify ways to support each other’s mission and success.
- Utilize networking and Outreach to generate leads.
- Attend industry events, conferences, and meetings to establish connections and identify potential clients. This overlaps with the Sales Specialist so want to be clear on roles & responsibilities.
- Attend Discharge meeting weekly to identify new leads when possible.
- Establish and maintain strong relationships with key decision-makers in healthcare or senior wellbeing related industries.
- Understand the unique needs and challenges of each industry and tailor your approach to provide solutions.
- Present the range of services and benefits offered by Highmark Senior Living, highlighting how they address specific needs.
- Articulate the value proposition and competitive advantages of our services compared to alternatives.
- Collaborate with internal teams to develop customized proposals and solutions for each client.
- Present proposals in a clear and persuasive manner, addressing any client concerns or objections.
- Maintain accurate and up-to-date records of sales activities, leads, and opportunities in the CRM system.
- Track the progress of leads through the sales funnel and follow up as needed.
- Reach monthly activity goals.
- Coordinate with marketing and sales teams to align strategies and messaging.
- Provide regular reports on sales performance, market trends, and competitive analysis.
- Stay informed about industry trends, changes in regulations, and advancements.
Requirements
- An associate or bachelor’s degree with course work in sales, marketing, business administration, social services or related area or three (3) years of experience in senior living setting working within a sales and marketing role preferred.
- Experience in CRM entries and follow up.
- Knowledge of community outreach strategies and techniques Proven track record of success in meeting or exceeding sales targets and driving revenue growth.
- Strong interpersonal skills and the ability to build rapport with diverse audiences, including seniors and their families.
- Excellent communication skills, both verbal and written, with the ability to effectively articulate the value proposition of senior living.
- Empathy, patience, and compassion for seniors and their families navigating the transition to senior living.
- Detail-oriented with strong organizational and time management skills.
- Proficiency in CRM software, Microsoft Office Suite, and other sales tools.
- Ability to work independently and as part of a team.
- Willingness to work flexible hours, including evenings and weekends, as needed.
- Passion for making a positive difference in the lives of seniors and contributing to the success of the community.
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