Manager, Lifecycle Marketing

2 days ago

Atlanta, United States UNITED STATES SOCCER FEDERATION 1 Full time

Job Type

Full-time

Description

U.S. Soccer Overview

U.S. Soccer is at the forefront of shaping the future of sport in the United States, with a mission to establish soccer as a central pillar of our nation's sporting landscape and the number one sport for the next generation. We aim to empower diversity, leverage cutting-edge technology, and catalyze the growth of soccer to serve our ecosystem of athletes, coaches, trainers, referees, members, and fans. As an organization, U.S. Soccer represents more than just a federation; we are a dynamic movement poised for significant growth. During a moment in time unlike any other for our sport, combined with growing excitement behind the first-ever U.S. Soccer National Training Center, we are seeking individuals who are eager to contribute to the ongoing development of our organization. Our core principles serve as the foundation of our operations: We Win Together, We Aim High, and we are committed to Championing Diversity, Equity, & Inclusion. Integrity, Commitment, Teamwork, and Respect are the cornerstones of our organizational culture. These values embody the essence of who we are and propel us forward.

Join us at U.S. Soccer, where the game is just getting started.

U.S Soccer is currently building a National Training Center in Fayette County, GA. This role will be reporting to the office in Fayetteville. GA.

Position Description

U.S. Soccer is seeking a Manager, Lifecycle Marketing as part of the Fan Engagement & Loyalty team to join U.S. Soccer's growing marketing team. The Manager, of Lifecycle Marketing will be responsible for leading our lifecycle marketing efforts, focused on deepening the relationship with new and existing fans through CRM (email, push, SMS) strategies that drive engagement and loyalty. This role will be responsible for understanding our fans' needs, behaviors, and preferences and using this knowledge to create personalized and impactful marketing efforts that drive results.

Key responsibilities include:

Lifecycle Marketing

  • Design and implement customer lifecycle strategies and programs that enhance fan engagement at different stages (onboarding, growth, retention, and win-back) across various channels (email, SMS, app, social, etc).
  • Develop and refine customer journey maps to ensure a seamless and engaging experience across all touchpoints, in collaboration with product and analytics teams.
  • Develop automated workflows and personalized communications based on fan behavior and preferences.
  • Audit and optimize automated workflows for the highest fan satisfaction to increase LTV.
  • Continuously optimize lifecycle campaigns through A/B testing and performance analysis.
  • Ensure all marketing activities comply with relevant regulations (CCPA) and adhere to industry best practices
  • Collaborate with the Insights and Data Science team to create predictive models and develop a robust audience strategy for personalized marketing.
  • Excellent copywriting skills with an ability to translate fan needs into coherent messages that create the behavioral change necessary e.g., attending games, play, train, etc
  • Used to working with creative teams and ensuring a consistent look and feel across all comms.
  • Ability to work with verbal guidelines to deliver consistent messaging and understanding keywords specific to target audiences
Customer Experience Improvement
  • Collaborate with the Insights team to gather fan feedback through surveys and other feedback mechanisms.
  • Identify pain points in the customer journey and improve the overall customer experience.
  • Build marketing automation that drives impact without time-intensive processes
  • Partner closely with the Loyalty team to implement programs and incentives to foster fan loyalty.
Customer Insights and Analytics
  • Analyze customer data to identify retention risks and opportunities.
  • Monitor key retention metrics (ie: churn, LTV, repeat purchase rate, etc).
  • Conduct regular analysis of fan data to better understand behavior patterns and segment fans effectively for marketing teams to activate against
  • Implement advanced customer segmentation techniques to tailor marketing efforts and deliver personalized experiences to distinct fan segments.
  • Analyze cohort performance, identifying opportunities and understanding the "why" behind customer behavior; develop strategies and testing opportunities to address ongoing insights and findings.
  • Generate insights and reports to inform marketing strategies and business decisions.
  • Seek opportunities to introduce new marketing technologies and practices to improve campaign effectiveness and operational efficiency.
Reporting and Collaboration
  • Help define and report weekly & monthly on lifecycle KPIs performance vs. business goals and communicate this effectively with stakeholders regularly.
  • Monitor campaign performance and provide insights and recommendations to optimize marketing efforts and enhance fan engagement.
  • Work closely with cross-functional teams, including product, data and insights, content, brand/creative, and partnerships to ensure a cohesive fan experience and to create and deliver integrated marketing campaigns that resonate with our diverse fanbase and drive organizational initiatives forward.
  • Partner with integrated marketing, content & brand/creative teams to create compelling content and messaging for acquisition and retention initiatives.
Requirements

Minimum Qualifications
  • Bachelor's or advanced degree with an excellent record of academic and managerial or professional achievement (Graduate degree a plus).
  • Passion for and experience with extra-curricular activities that demonstrate leadership, excellence, commitment, and other important intangible skills (i.e., collegiate athlete, military, volunteer, etc.).
  • Strong, clear, articulate communication and writing skills; ability to conceptualize and communicate complex ideas easily.
  • Extraordinary attention and commitment to detail.
  • Exceptional organizational skills, with the ability to evaluate, prioritize, balance, and easily switch between multiple tasks or needs.
  • Professional presence and demonstrated interpersonal skills to work with people from all backgrounds and in all settings.
  • Strong time-management skills with the ability for quick responsiveness.
  • Demonstrated fluency with Microsoft Word, Outlook, Excel, CRM / Salesforce, and PowerPoint.
  • Ability to work non-standard hours, including nights and weekends, and travel if and as needed.
  • Good team player, analytical, organizational, and communication skills.
  • Able and willing to work non-traditional hours including evenings, weekends & holidays.
  • Able and willing to travel up to 10% of the time to any domestic U.S. Soccer controlled matches.
Desired Qualifications
  • The strategic hustle and work ethic with diversity of thought.
  • Proactive and curious with a bias for both commercial action and brand values, understanding natural alignment is possible.
  • Must be able to think strategically and handle multiple projects.
  • Excellent written and verbal communication skills.
  • Exceptional attention to detail.


U.S. Soccer is an equal opportunity employer that is committed to diversity, equity and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.

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