Director of Performance Marketing

3 weeks ago

Charlotte, United States Spring EQ Full time
Overview

Spring EQ is a national home equity lender providing flexible and tailored financing solutions directly to consumers with a national network of experienced brokers and partners. Since its founding in 2016, Spring EQ is among the fastest growing and highest-rated home equity financing partners in the United States. Spring EQ offers a broad range of home equity products and delivers a simple and streamlined process that results in faster funding, trustworthy loans, and less frustration for consumers today. To learn more about Spring EQ, visit www.springeq.com.

At Spring EQ, it is our mission to empower homeowners and buyers to achieve and maximize the value of homeownership in a simple, fast, and ethical manner. Our values are to
  • Be kind and treat all people - teammates, customers, and vendors - with respect and consideration
  • Be adaptable and embrace change
  • Be accountable and take responsibility and deliver the effort to fully complete the task
  • Be better and strive for continuous improvement in ourselves, our team, and the company for our customers
  • Be part of the solution and solve problems, find the answers, and collaborate
  • Work hard, have fun, and get things done
Spring EQ is seeking a Director of Performance Marketing - Acquisition to join our rapidly growing team to help ideate, develop, launch and optimize omnichannel CRM campaigns. This position will be an active member of the Marketing team at Spring EQ.

Responsibilities
  • Managing the implementation of new campaigns for Spring EQ partners
  • Perform in-depth analysis of channel conversation and ROI, making and implementing recommendation for improvement
  • Manage 3rd party marketing partnerships to drive leads and conversion objectives
  • Develop and own long-term customer acquisition strategy and performance
  • Launching new partner-associated campaign strategy
  • Maintaining ongoing marketing partner relationships
  • Using a data-driven approach to buy leads for a consumer direct business
  • Analysis of unit economics for each partner relationship
  • Measuring and adjusting the campaign strategy for each partner to drive efficient cost per acquisition and sales volume goals
  • Collaborating with team to launch and optimize omnichannel campaigns
Qualifications
  • Bachelor's Degree in Business Required or equivalent marketing experience
  • Experience and strong skillset in marketing analytics and decision making
  • Hubspot mastery is a plus, experience with a CMS and automation tools is essential
  • Experience working with Tableau a plus
  • Experience identifying, optimizing, and managing multiple lead sources and aggregators
  • Proven experience in managing a marketing partner relationship in a B2C environment
  • Experience developing, launching and optimizing content marketing campaigns a plus
  • High proficiency in Excel and data-driven conclusions
  • Demonstrated ability in managing partners and associated campaigns to cost per acquisition and volume goals
  • Comfort in creating or analyzing economics to support a negotiation
  • Collaborative and able to partner with team members across the marketing group and company
  • Ability to multitask, problem solve and efficiently manage time
  • The ideal candidate will be well organized
  • Strong communication and relationship building skills
  • Time is money - At Spring EQ we recognize the importance of working with a sense of urgency. Ideal candidates will possess the ability to thrive in a fast-paced, team-oriented environment
  • Spring EQ values personal excellence, integrity and accountability - we need candidates who demonstrate these qualities in their everyday lives
Benefits
  • 401k Company Match
  • Commuter Benefits
  • Company Holidays
  • Dental Insurance
  • Dependent Care Plan
  • Disability Insurance
  • Employee Assistance Program
  • Life Insurance
  • Medical Insurance
  • Paid Time Off Plan
  • Vision Insurance

Spring EQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

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