Director of Performance Marketing

2 weeks ago

charlotte, United States Spring EQ Full time

Overview

Spring EQ is a national home equity lender providing flexible and tailored financing solutions directly to consumers with a national network of experienced brokers and partners. Since its founding in 2016, Spring EQ is among the fastest growing and highest-rated home equity financing partners in the United States. Spring EQ offers a broad range of home equity products and delivers a simple and streamlined process that results in faster funding, trustworthy loans, and less frustration for consumers today. To learn more about Spring EQ, visit www.springeq.com.


At Spring EQ, we

  • Strive to make every customer interaction a great one.
  • Recognize behind every loan is a person or family trusting us to handle a significant financial transaction.
  • Work hard and have fun to get the job done.
  • Recognize each team member's unique value.
  • Encourage ways for our team members to learn, develop, diversify, and grow with Spring EQ
  • Promote our team members so they can share their knowledge with others.
  • Innovate, innovate, innovate
  • Create and embrace the latest technology.
  • Simplify constantly, challenging every process we use to better accomplish our goals.
  • Build upon a strong company culture and foster an environment of togetherness, support, and accountability.


Spring EQ is seeking a Director of Performance Marketing - Acquisition to join our rapidly growing team to help ideate, develop, launch and optimize omnichannel CRM campaigns. This position will be an active member of the Marketing team at Spring EQ.


Responsibilities

  • Managing the implementation of new campaigns for Spring EQ partners
  • Perform in-depth analysis of channel conversation and ROI, making and implementing recommendation for improvement
  • Manage 3rd party marketing partnerships to drive leads and conversion objectives
  • Develop and own long-term customer acquisition strategy and performance
  • Launching new partner-associated campaign strategy
  • Maintaining ongoing marketing partner relationships
  • Using a data-driven approach to buy leads for a consumer direct business
  • Analysis of unit economics for each partner relationship
  • Measuring and adjusting the campaign strategy for each partner to drive efficient cost per acquisition and sales volume goals
  • Collaborating with team to launch and optimize omnichannel campaigns


Qualifications

  • Bachelor’s Degree in Business required or equivalent Marketing experience
  • Experience and strong skillset in marketing analytics and decision making
  • HubSpot mastery is a plus, experience with a CMS and automation tools is essential
  • Experience working with Tableau a plus
  • Experience identifying, optimizing, and managing multiple lead sources and aggregators
  • Proven experience in managing a marketing partner relationship in a B2C environment
  • Experience developing, launching and optimizing content marketing campaigns a plus
  • High proficiency in Excel and data-driven conclusions
  • Demonstrated ability in managing partners and associated campaigns to cost per acquisition and volume goals
  • Comfort in creating or analyzing economics to support a negotiation
  • Collaborative and able to partner with team members across the marketing group and company
  • Ability to multitask, problem solve and efficiently manage time
  • The ideal candidate will be well organized
  • Strong communication and relationship building skills
  • Time is money – At Spring EQ we recognize the importance of working with a sense of urgency. Ideal candidates will possess the ability to thrive in a fast-paced, team-oriented environment
  • Spring EQ values personal excellence, integrity and accountability – we need candidates who demonstrate these qualities in their everyday lives


Benefits

  • 401k Company Match
  • Commuter Benefits
  • Company Holidays
  • Dental Insurance
  • Dependent Care Plan
  • Disability Insurance
  • Employee Assistance Program
  • Life Insurance
  • Medical Insurance
  • Paid Time Off Plan
  • Vision Insurance

Spring EQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.

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