Event & Sales Manager

4 weeks ago

Durham, United States Penn Foster Inc Full time

If you love saying YES and enjoy engaging with the community by leading with ART 21c is the perfect place for you. Title : Event Sales & Execution Manager Reports To : Director of Sales & Marketing / Director of Food & Beverage General Purpose: The Event Sales Manager generates top line catering and rooms revenue for the property by maximizing all revenue potential through reactive and proactive sales tactics, up-selling additional events/amenities whenever possible; and coordinates with property leadership to manage and direct the event team in the execution of successful and noteworthy events. Specific Responsibilities: Sales: Build local client base through outside sales calls, prospecting, networking, and referrals; focusing on all market segments local and national. Conduct property site tours and represent the hotel at industry trade shows and business events. Achieve budgeted revenue goals and booking goals. Prepare reports as requested by leadership, including but not limited to pace reports, sales funnel, site visits, and sales action plan. Maximize profit and optimize event space in accordance with established pricing models, exercising good judgment. Execute the entire sales process to include prospecting and client inquiries through payment confirmation and follow-up thank you notes. Create and execute sales agreements and addendums, collaborating with property leadership and teammates where appropriate to ensure profitable bookings. Communicate with clients immediately after an event to get feedback and rebook. Acquire thorough knowledge of products and services, responding to client questions quickly and confidently. Utilize industry standard software to: Create and maintain account files. Create inquiry records. Document daily activities. Create and print necessary reports. Create sales agreements. Maintain optimal working relationships with guests, groups, and personnel from other departments. Account/Client financial maintenance including A/R tracking, and BEO & Final bill reconciliation to assure accuracy in financial reporting. Event Management: Ensure successful events, exceeding client needs, and company profitability guidelines. Plan and execute all 21c/in-house events. Assume responsibility for the entire process; client inquiries through payment and follow-up thank you notes including menu selection, audio-visual needs, event space set up, and generating Banquet Event Orders. Coordinate with the DOS&M, F&B Director, and Executive Chef, as well as with the sales team to maximize profit and optimize space. Use creative skills to provide innovative set-ups, menus, and functions for groups. Assist with PR/marketing efforts for new business and 21c/restaurant sponsored events. Lead execution of all client events including in-house and 21c sponsored events. Maintain/implement efficient set up & tear down process. Interact with the on-site contact and assist with any requests. Hands-on management of events. Supervise Event Captains and B&C team. Enforce and adhere to internal and external cutoff and due dates across departments. Reconcile BEO & client bill, and assure accuracy in financial reporting. Qualifications: Excellent communication skills, both verbal and written. Ability to perform most work tasks independently, as there is minimal direct supervision. Extensive knowledge of selling strategies and the ability to meet goals. Able to utilize property adopted software for booking, tracking, forecasting, and executing optimal selling strategies. Comprehends the group sales process. Ability to deliver coaching and training. Analytically approaches problem solving. Able to analyze financial statements and market data. Desires to participate as part of a team. Demonstrates self-confidence, energy, and enthusiasm. Present ideas and information in a concise, well-organized way. Effective listening skills. Manages group or interpersonal conflict situations effectively. Manages time well, correctly prioritizing tasks. Excellent negotiation skills in order to create win-win solutions. Must possess computer skills, including, but not limited to, accounting programs, Microsoft Word, Excel, and Outlook. Must pass a background check. Education/Formal Training: High school or equivalent education required. Bachelor's Degree preferred. Experience: Two years event sales experience with at least 1 year hotel experience preferred. Travel Requirements: Some local travel to client sites and networking events. Infrequent long-range travel. 21c Museum Hotels is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics. #J-18808-Ljbffr

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