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Senior Manager, Integrated Marketing
3 months ago
What You’ll Do
Gabb is seeking a dynamic and results-driven
Senior Manager, Integrated Marketing
to lead our integrated marketing efforts. As the ideal candidate, you should have a proven track record of developing and executing successful integrated marketing strategies and campaigns. You will collaborate cross-functionally to align campaign strategy, programs, and goals across the organization, while owning the integrated marketing strategy and roadmap. If you are a strategic thinker with a passion for marketing and a drive to succeed, we want to hear from you
Key responsibilities will include:
Lead the integrated marketing strategy across marketing, creative and growth teams to build and execute effective campaigns and strategies that drive meaningful business impact.
Create and maintain the promotional calendar and marketing campaign briefs to help unify channel creative across channels.
Partner with heads of creative, brand media and content teams to establish broad messaging strategies to help unify creative across the marketing funnel and provide campaign insights to influence overall creative strategy for all campaign efforts.
Work closely with Insights and Analytics teams to leverage audience data, and competitive analyses to inform current and future campaign strategies.
Work closely with FP&A to ensure promotional discounts and spend align with customer acquisition costs and marketing budgets.
What You’ll Bring
Bachelor’s degree in marketing, communications, or related field.
8+ years of experience in strategic marketing roles with 6+ years of experience in the B2C/DTC industry.
Past expertise launching integrated campaigns at high-growth B2C companies.
Sharp project management, communication, and writing skills — able to bring clarity and alignment.
Experience tracking and reporting on marketing performance across various metrics and diverse channels.
Confident in advocating and educating cross-functional stakeholders on the nuances of integrated marketing and setting expectations for campaigns.
Natural collaborator and communicator who can influence and lead on protocols.
Why You'll Love Gabb
Mission driven to protect kids and make a difference in the world
️ Work-life balance with unlimited PTO, flexible/hybrid schedules, and more
Generously covered insurance premiums (up to 100% based on tenure)
Stock options and 401(k) plan with employer match
Fast-paced startup environment with room for career growth
Energetic and collaborative company culture (plus the coolest coworkers around)
Pet insurance to keep your furry friend happy and healthy
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