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Senior Marketing Strategist

2 months ago

Lehi, Utah, United States Verisk Analytics Full time
Senior Specialist, Product Marketing

We are seeking a highly skilled Senior Specialist, Product Marketing to elevate our integrated marketing efforts. As a key member of our team, you will bring your expertise to enhance our marketing strategies, support impactful campaigns, and contribute to the overall growth and success of our business unit solution area.

Key Responsibilities:
  • Strategic Planning: Assist in the development and execution of integrated marketing strategies aligned with business goals, solution portfolios, and market opportunities.
  • Market & Competitive Intelligence: Leverage analysis of market trends, customer behaviors, and competitive landscapes to inform integrated positioning, messaging, and campaign strategies.
  • Customer Journey: Utilize and refine target personas, buyer needs, and purchasing decision processes through comprehensive research, data analysis, and collaboration with cross-functional teams.
  • Messaging & Positioning: Adapt and enhance content assets to effectively differentiate our solutions in the market.
  • Campaign Leadership: Support the execution of high-impact marketing campaigns based on data insights.
  • Event Strategy: Assist in the development of event strategies, including education and content plans for both company-hosted events and tradeshows.
  • Marketing Analytics: Assist in leading the establishment of comprehensive marketing metrics and actively evaluating post-activity outcomes.
Requirements:
  • Bachelor's degree in marketing, communications, or a related field.
  • 5+ years of relevant experience in marketing or related roles.
  • In-depth knowledge of integrated marketing strategy across multiple channels.
  • Excellent communication and writing skills for crafting compelling marketing materials.
  • Exceptional attention to detail with a proactive approach to problem-solving.
  • Proven ability to collaborate effectively with cross-functional teams and stakeholders.
  • Demonstrated leadership experience in a fast-paced, dynamic environment.
  • Knowledge of marketing analytics/metrics, with a track record of leveraging data in decision-making.
About Verisk Analytics:

Verisk Analytics is a leading data analytics and technology partner to the global insurance industry. We empower communities and businesses to make better decisions on risk, faster. Our company values learning, caring, and results, and we make inclusivity and diversity a top priority.

We are proud to be recognized as a Great Place to Work for outstanding workplace culture in the US, UK, Spain, India, and Poland. We are committed to creating an exceptional experience for our employees and a better tomorrow for future generations.