Email Marketing Strategist

6 days ago

New York, New York, United States Happy Koala LLC Full time
Job Description

About Happy Mammoth LLC

We are a fast-growing natural food tech business selling across the United States, Australia, and Europe. Our mission is to inspire positive health changes and help clients rediscover fulfilling lives.

Job Overview

We are seeking an Email Marketing Manager to join our growing Marketing Team on a full-time basis. This role is responsible for owning email marketing strategy, execution, and goals to accelerate growth, increase funnel conversion, and drive revenue.

Responsibilities:
  • Manage and build overall email marketing and SMS strategy
  • Create, manage, and segment email lists
  • Create and design email templates
  • Test and report the success of every campaign
  • Develop and present reports on a weekly basis
  • Develop a lead generation strategy
  • Create smart email lists
  • Increase email subscriptions
  • Analyze data to get smart insights
  • Suggest methods for improvements
  • Segment lists based on behaviors like past email engagement and website interactions
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
  • Manage communications, including creating project plans, conducting launch meetings, coordinating co-marketing opportunities, and reporting on performance
  • Writing emails and SMS campaigns
  • Coordinating and managing AI projects for SMS
  • Apps management

Requirements

To be successful in this role, you should have:

  • 3+ years experience in B2C email marketing
  • 3-5 years of eCommerce experience
  • Past experience with email marketing, SMS, lead nurturing, marketing automation, CRMs, and/or web analytics
  • Experience in management of the following APPS: Klaviyo and Attentive
  • Proficient using marketing automation technology
  • Knowledge of the latest digital marketing trends
  • Experience with email automation tools
  • Sense of ownership and pride in your performance and its impact on the company's success
  • Strong critical thinking and problem-solving abilities
  • Collaborative team player
  • Effective time management abilities coupled with strong interpersonal and communication skills
  • Able to work with a high degree of autonomy in a fast-moving startup or a hyper-growth environment
  • Exceptional communication and interpersonal skills, with experience collaborating across cross-functional teams and presenting insights and recommendations to senior leadership

What We Offer

  • A competitive salary range $80,000 - $110,000 per year, depending on experience
  • Paid holidays
  • The flexibility of remote work from any location worldwide
  • A vibrant, inclusive, and nurturing work environment with talented colleagues from across the globe
  • The chance to contribute to the ongoing expansion of our global presence
  • Flexible working hours
  • Opportunities for professional growth and development
  • Free access to books, courses, and other resources to enhance and broaden your skill set
  • A dynamic workplace with diverse challenges, bringing excitement and variety to each day

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