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Sr. Media Buyer

2 months ago

Fort Lauderdale, United States Zimmerman Advertising Full time

Coordinate media buying efforts of accounts including research, planning, buying and posting all facets of market/accounts on a local and national level. Responsibilities Negotiate, implement, and steward the media buys with broadcast television/cable and radio media for accounts within an assigned group of markets. Proficient in buying all broadcast mediums including top 10 markets. Negotiate best pricing and ratings/impression estimates. Obtain pre and post log times to ensure buys are running correctly. Monitor buys in progress, manage the day-to-day media schedules, arranges for makegoods and credits. Maintain strong relationships with local Account Executives and Managers Keeps up with industry news, methodology and metric changes and market trends and innovations. Negotiates added value. Evaluates sponsorships and sports packages Executes all Media plans while adhering to established budgets, goals and timelines. Clearly and accurately communicates orders and changes to media vendors. Responsible for the post-buy results of all buys and receipt of underdelivery. Collaborates with accounting and media team members and media planners to resolve media billing issues. Maintaining station relationships Spend time with senior members of buying team, learning and growing skills such as presenting strategic media buys to clients To stay current with buying tools and resources. Delegate appropriate workload to Media Assistant through Media Supervisor approval Requirements 5+ years previous experience as a media buyer or assistant media buyer Ability to buy top 10 markets and/or complex buying assignments Proficient in research

such as Qualitative, Quantitative, Trends, Hour-By-Hour day part planning, Zip code analysis Strong analytical skills

and

problem-solving abilities Ability to plan/negotiate strategic media recommendations Marketplace expertise. (market conditions, strength of stations, season of viewership patterns, methodology changes) Proficient in media tracking and accountability tools Proficient use on Agency buying software (Freewheel/Medio Ocean) and other buying resources a plus (SQAD, Comscore, Nielsen) Strong verbal and written communication skills, with well-developed telephone skills: outgoing and comfortable relating to people. Self-motivated, a desire for challenge and ability to work with minimal supervision Good computer skills, and proficient in Microsoft 365 and Teams Possess/portray a strong positive, professional attitude at all times and work effectively in a team environment Highly dependable, organized and detail-oriented, great focus Skilled in prioritizing and adapting to new projects throughout the day with ability to prioritize and manage multiple projects simultaneously. Ability to work in an environment of fast-paced change while maintaining focus Excellent at meeting deadlines with the ability to work well under pressure

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