Director of Event Sales

1 week ago

Reading, United States Albright College Full time
About Albright College: Albright College is a distinguished liberal arts institution known for fostering a vibrant academic community and offering unique event spaces. Our facilities are ideal for a range of external events, including weddings, corporate meetings, and non-profit gatherings.

Position Overview: The Director of Event Sales will oversee the rental and scheduling of Albright College's facilities for external clients. This role includes managing the overall college calendar for events, developing marketing strategies, and implementing sales initiatives to increase revenue. The Director will work closely with an internal Event Coordinator who handles internal college events.

Key Responsibilities:
  1. Sales Strategy and Revenue Generation:
  • Develop and implement a strategic sales plan to attract and secure external event bookings, including weddings, corporate events, and non-profit gatherings.
  • Set revenue goals and devise strategies to achieve and exceed them.
  • Create and optimize pricing strategies and packages to maximize profitability.
Client Acquisition and Relationship Management:
  • Identify and target potential clients and markets, and build strong relationships with wedding planners, corporate event organizers, and non-profit representatives.
  • Conduct facility tours, prepare detailed proposals, and negotiate contracts to close deals.
  • Ensure a high level of client satisfaction through effective communication and personalized service.
Marketing and Promotion:
  • Design and execute a comprehensive marketing plan to enhance visibility and appeal of Albright College's event facilities.
  • Leverage digital marketing, social media, and traditional advertising to reach target audiences and drive bookings.
  • Collaborate with the college's marketing team to create compelling promotional materials and content.
Calendar Management:
  • Oversee the scheduling of external events, ensuring that the college's calendar is optimized for facility use while avoiding conflicts with internal events managed by the Event Coordinator.
  • Coordinate with the Event Coordinator to balance internal and external event needs and manage facility resources efficiently.
Event Coordination and Oversight:
  • Work with the Event Coordinator and other college staff to ensure smooth execution of external events, including overseeing logistics, setup, and client requirements.
  • Address any issues or special requests to ensure successful event outcomes.
Reporting and Analysis:
  • Track sales performance, revenue trends, and market conditions through regular reports and analyses.
  • Provide insights and recommendations to the college's leadership team to refine strategies and improve performance.
Qualifications:
  • Bachelor's degree in Business, Hospitality Management, Marketing, or a related field. An advanced degree is a plus.
  • Minimum of 3 years of experience in venue sales or event management, with a proven track record of meeting or exceeding sales goals.
  • Strong understanding of event planning, facility management, and calendar scheduling.
  • Excellent communication, negotiation, and interpersonal skills.
  • Proficiency in Microsoft Office Suite, and digital marketing tools.
  • Ability to work independently and collaboratively, with strong organizational and multitasking capabilities.
Application Process: Interested candidates should submit a resume and cover letter detailing their relevant experience and accomplishments at albright.edu. Applications will be reviewed on a rolling basis until the position is filled.

Apply today to contribute to the success of Albright College's event facilities and make an impact with your expertise in event sales

About Albright College
Founded in 1856, Albright College is the oldest institution of higher learning in Berks County and one of the most economically and culturally diverse colleges in the country. Nationally ranked as a top performer for social mobility, Albright is home to about 1,600 residential undergraduate students from across the nation and around the globe, working together to cultivate integrity, curiosity, connection and resilience. Albright students are encouraged to cross or combine majors to create individualized academic programs, without taking longer to graduate. The college's flexible curriculum, close faculty mentorship and numerous experiential learning options are all designed to help students exceed their own expectations.

At Albright, we believe our differences make us stronger and empower us to better understand and respect one another in a just and fair manner. With this in mind, the college recruits, houses, educates, employs, supports and generally celebrates people of all statuses, identities and backUgrounds, including, but not limited to, race, ethnicity, national origin, citizenship status, religious or spiritual identity, gender and gender identity, sexual orientation, marital and parental status, veteran status, political affiliation and physical and mental ability. Albright College is an EEO employer, committed to inclusivity. In alignment with this commitment, we actively encourage diversity in all dimensions among applicants for this position. Read the college's Inclusivity and Equity Statement online and learn more our demonstrated commitment to building an inclusive and equitable academic community.

About Reading, Pa.

Ranked a "Best Place to Live" and "Best Place to Retire" by U.S. News & World Report, Reading is a medium-sized city in Berks County, Pennsylvania. Albright College's 118 acre campus is located in the city's historic northeast College Heights neighborhood. Catch a concert in Reading's 9,000 seat Santander Arena or get up close and personal in the historical Santander Performing Arts Center (built in the 1870s - only 20 years after Albright was born) Start a new art project with materials like hot glass, paint, wood and more at the GoggleWorks Center for the Arts, enjoy seasonal festivals or take a walk through West Reading's artisan shops, restaurants and boutiques. See Pennsylvania's spectacular autumn display from the top of Reading's Pagoda, a kayak on Blue Marsh Lake, or from a scenic steam train ride. Or leave civilization behind with more than 125 miles of certified biking and hiking trails. The city of Reading is also home to the Philadelphia Flyer's ECHL ice hockey team and the Philadelphia Phillies' AA baseball team.

Other details
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  • Pay Type Salary
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