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Field and Demand Generation Marketing Specialist-North America | Remote_
3 months ago
Your candidacy is currently being considered for a requisition for an Alight Inc group company. As you may be aware, Alight has announced intent to divest its Payroll & Professional Services business to HIG Capital. After the transaction closes, this position will be aligned to the new Payroll & Professional Services owned by HIG Capital (‘Divested Group’). By applying for this position which will be with the Divested Group company, you understand and agree to the information you submitted for your application with Alight being shared with the Divested Group company. In addition, if you are made an offer of employment, it will be contingent on your undergoing and successfully completing a background check consistent with the Divested Group company employment policies. The Field and Demand Generation Marketing Manager role will provide strategic, operational, and hand-on executional marketing support to support our North American Professional Services business. The activities will directly support and drive demand generation, help to enhance and differentiate Alight Solutions in the sales process, increase customer intimacy and drive growth. This role will support the North American commercial organization and collaborate with marketing peers globally This role requires marketing expertise to help drive demand generation, increase brand awareness, and initiative and drive to propel sales opportunities and pipeline growth. **Responsibilities** + Create, design, and implement a regional digital first marketing strategy to support and deliver and drive sales goals, focused on demand generation (MQO/SQO). + Lead and develop a high-performing marketing program which delivers on-time and on-budget demand generation programs that span multiple marketing channels and outlets + Work closely with sales teams to ensure marketing efforts align with sales objectives and contribute to revenue targets + Create tailored campaigns to address various audiences, personas and industry sectors + Lead Alight Solutions’ presence externally at key trade shows, conferences, and events + Work with other marketing disciplines including product and content marketing, global design, and marketing automation to develop digital customer journeys & compelling marketing assets. + Provide reporting and analytics on the effectiveness of marketing campaigns and other marketing activities using CRM and marketing automation systems. + Manage the field marketing budget efficiently, exploring opportunities to maximize ROI while closely monitoring expenses. + Develop close collaboration & intensify partner programs with leading technology providers in your region with the objective to drive demand. + Drive innovation by challenging conventional B2B marketing approaches and uncovering new ways to enhance scalability and ROI. **Experience** + 3-5 plus years of marketing management experience ideally in the technology or HR space + 1-2 years working directly with Sales and Sales leadership in a Field or related marketing role capacity **Skills** + Ability to plan, organize, monitor and execute multiple projects on-time and within budget + Self-starter & hands-on mentality – this role requires someone who can roll up their sleeves and execute on campaigns + Ability to balance strategic thinking with executional excellence + Strong understanding of branding, lead generation and sales processes, and a proven ability to drive and deliver successful demand generation programs + Strong communication skills (the gift of the gab), looking for strong verbal and written articulation skills + Strong collaboration skills, real team player + Strong written and verbal communication skills and expert presentation skills + Highly organized and ability to work in a fast-moving, international, complex matrix environment + Experience with leveraging marketing automation tools/platforms and CRM systems **Flexible Working** So that you can be your best at work and home, we consider flexible working arrangements wherever possible. **Benefits** We offer programs and plans for a healthy mind, body, wallet and life because it’s important our benefits care for the whole person. Options include a variety of health coverage options, wellbeing and support programs, retirement, vacation and sick leave, maternity, paternity & adoption leave, continuing education and training as well as a number of voluntary benefit options. **Our commitment to Diversity and Inclusion** We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful. We welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future. **Diversity Policy Statement** We are an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, we take affirmative action to employ and advance in the employment of qualified minorities, women, disabled persons, disabled veterans and other covered veterans. We provide reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter. We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization. Salary Pay Range Minimum : 65,600 USD Maximum : 104,100 USD Pay Transparency Statement: Alight considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate’s experience, education, certification/credentials, market data, internal equity, and geography. Alight makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level. Alight also offers a comprehensive benefits package; for specific details on our benefits package, please visit: y/Alight\_Benefits **DISCLAIMER:** Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units. Alight Solutions provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law. Alight Solutions is committed to a diverse workforce and is an affirmative action employer. **About Alight Solutions** Alight is a leading cloud-based human capital technology and services provider that powers confident health, wealth and wellbeing decisions for 36 million people and dependents. Our Alight Worklife® platform combines data and analytics with a simple, seamless user experience. Supported by our global delivery capabilities, Alight Worklife is transforming the employee experience for people around the world. With personalized, data-driven health, wealth, pay and wellbeing insights, Alight brings people the security of better outcomes and peace of mind throughout life’s big moments and most important decisions. Learn how Alight unlocks growth for organizations of all sizes at alight.com . **Our values are the essence of who we are:** **Champion people.** We are empathetic and have created a place where everyone belongs. And we win together. **Grow with purpose.** We are inspired by our higher calling. We fail forward and choose progress over perfection. We are brave, show grit and grow our whole selves. **Be Alight.** We are a beacon that empowers others. We act with integrity and are real. And we find ways to add joy. **Our Colleague Experience** At Alight Solutions, we are reimaging how people and organizations thrive. To deliver on this purpose, we do things differently. From company leaders to our newest colleagues, we all play a role in bringing our values to life. Every colleague shapes how Alight can become better, stronger and brighter – together. With technology as our catalyst and humanity at our core, we advance each day toward a better future in work and life. We understand the powerful human connections that create success for organizations. We bring an industry leader's expertise and a true partner's commitment to our benefits and administration solutions around health, wealth, HR, finance and consumer experience. Are you interested in helping us shape the future of work and life for organizations, people and their families? If so, you've come to the right place. Help us reimagine how people and organizations thrive Our story starts with a simple, universal truth: Every business is a people business. We are Alight Solutions. Reimagining how people and organizations thrive. @AlightSolutions
