Marketing Specialist

2 months ago

Lincolnshire, United States Snap-on Full time

Overview:

This position is responsible for assisting in the development, planning and coordination of our marketing communication initiatives for the brands we are responsible for and support, with a primary focus on content creation to support communications for print, web, social and e-mail communications strategies. Additionally, this position will be responsible for leading projects as deemed necessary.

RESPONSIBILITIES

  • Develop, monitor and maintain, as well as write and update content contained on all the business units websites/portals and social channels we support.
  • In coordination with the global marketing team, assist in managing the Snap-on Diagnostics Websites and the web authoring process for content management
  • Assist in developing Marketing materials for diagnostic tools and software. Assist with the introduction of marketing materials and electronic marketing vehicles, including Internet and other digital forms of communication.
  • Provide creative support through writing, editing and proofreading content for marketing collateral.
  • Develop and design pieces for various marketing campaigns and ongoing promotions, including direct mail pieces, e-marketing, presentations, posters, handouts, promotional specialties, etc.
  • Manage content for external and internal newsletters and provide internal marketing communications support on a global level to ensure broad implementation of brand strategies.
  • Provide input on the global web strategy in terms of research and ongoing support
  • Coordinate projects with outside vendors and agencies to assure quality of work, reliability of delivery within schedule
WORK ENVIRONMENT
  • Snap-on office based, with some travel requirements.
QUALIFICATIONS AND SKILLS
  • Minimum 3 years experience in a marketing/ web / social specific role

Other Requirements:

  • Fundamental understanding of marketing
  • Solid skills in all Microsoft Office products: Excel, PowerPoint, Word, SharePoint
  • Good knowledge of InDesign or Illustrator, plus photo-editing software such as PhotoShop
  • Strong background in content creation and familiarity with design tools and project management programs used to support those efforts
  • Strong organization and prioritization skills
  • Proficiency with Google Analytics and web analysis tools
  • Experience of working with a content management system, marketing and social automation tools
  • Strong project management skills and experience of co-ordinating multiple projects with multiple stakeholders
  • Ability to work well in a fast-paced, collaborative environment

KEY COMPETENCIES

  • Excellent interpersonal skills
  • Ability to manage multiple projects with a high degree of proficiency
  • Ability to interface with all levels of organizations to accomplish tasks
  • Sense of urgency

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