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Media Buyer

2 months ago

San Francisco, United States Adobe Full time

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours Description: Hands-on management role on Adobe’s in-house programmatic media trading desk team. Ideal candidate is an experienced programmatic media professional who can manage the workflows of multiple media buys to ensure the flawless execution of media assignments. Well-versed in media buying concepts and can advise on how campaigns should be built and optimized within ad buying platforms to best achieve various marketing objectives. Able to build effective relationships cross-functionally and enjoys working on multiple projects simultaneously. Responsibilities: Execute programmatic campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyers Engage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirements Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met Monitor campaign performance across Media Buyers on an ongoing basis and ensure campaigns are meeting expectations Analyze campaign performance data and action on optimizations across multiple DSP’s Skills and Qualifications: Hands-on experience DSP platforms including DV360, Yahoo/Verizon, TTD, and the Adobe Ad Cloud. Experience managing end-to-end programmatic media planning and buying workflows—from discovery phase through post-mortem reporting Solid comprehension of programmatic media optimization concepts and able to communicate them clearly to non-technical audiences Broad understanding of the programmatic media and paid social landscape Ability to analyze and draw meaningful and actionable insights from data Excellent time management and multitasking skills with keen attention to detail Strong written and verbal communication skills Experience: 3-5 years of hands-on, in-platform programmatic display and YouTube at an agency, media trading desk, or media vendor required 3+ years of managing programmatic media planning or buying workflows Working proficiency with Excel (pivot tables, lookups, etc.) Experience optimizing media toward multi-touch attribution data preferred Experience with FlashTalking ad serving tools and Adobe Audience Manager DMP preferred Bachelor's Degree

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