Current jobs related to Senior Marketing Campaign Manager - Washington - American Chemical Society

  • Senior Digital Marketing Manager

    7 days ago

    washington, United States Sparks Group Full time

    Senior Digital Marketing Manager Job Summary:We’re looking for a Senior Digital Marketing Manager to join a well-established and world-renowned Association in Washington, DC. As a Senior Digital Marketing Manager, you will primarily be responsible for developing and operationalizing the integrated marketing campaign plan in relation to digital channels...

  • Senior Digital Marketing Manager

    1 day ago

    Washington, United States Sparks Group Full time

    Senior Digital Marketing Manager Job Summary:We’re looking for a Senior Digital Marketing Manager to join a well-established and world-renowned Association in Washington, DC. As a Senior Digital Marketing Manager, you will primarily be responsible for developing and operationalizing the integrated marketing campaign plan in relation to digital channels...

  • Senior Digital Marketing Manager

    7 days ago

    Washington, United States Sparks Group Full time

    Senior Digital Marketing Manager Job Summary:We’re looking for a Senior Digital Marketing Manager to join a well-established and world-renowned Association in Washington, DC. As a Senior Digital Marketing Manager, you will primarily be responsible for developing and operationalizing the integrated marketing campaign plan in relation to digital channels...

  • Senior Digital Marketing Manager

    2 weeks ago

    Washington, United States Sparks Group Full time

    Job DescriptionJob DescriptionSenior Digital Marketing Manager Job Summary:We’re looking for a Senior Digital Marketing Manager to join a well-established and world-renowned Association in Washington, DC. As a Senior Digital Marketing Manager, you will primarily be responsible for developing and operationalizing the integrated marketing campaign plan in...

  • Senior Integrated Marketing Manager

    5 days ago

    Washington, Washington, D.C., United States Go To Services Full time

    {"title": "Senior Integrated Campaign Manager", "description": "About the RoleWe are seeking a highly skilled Senior Integrated Campaign Manager to join our team at GoTo. As a key member of our marketing team, you will be responsible for designing and executing fully-integrated campaigns to drive marketing-generated revenue for our all-in-one IT management...

  • Marketing Campaign Coordinator

    1 month ago

    Washington, Washington, D.C., United States บริษัท บาเซโลนา มอเตอร์ จำกัด Full time

    Job Overview Responsibilities Oversee the implementation of tailored marketing initiatives from inception to completion, utilizing internal resources and fostering collaboration across all three brands (BMW, Mini, and Motorrad). Discover opportunities, generate innovative concepts, and formulate customized marketing strategies with defined objectives...

  • Marketing Campaign Coordinator

    4 weeks ago

    Washington, Washington, D.C., United States บริษัท บาเซโลนา มอเตอร์ จำกัด Full time

    Job Overview Responsibilities Oversee the implementation of tailored marketing initiatives from inception to completion, ensuring effective collaboration across all three brands (BMW, Mini, and Motorrad). Develop innovative ideas and personalized marketing strategies with clear objectives across various channels and audience segments. Create the...

  • Senior Integrated Marketing Manager

    1 week ago

    Washington, Washington, D.C., United States T-Mobile Full time

    Job Title: Senior Integrated Marketing ManagerWe are seeking a highly skilled Senior Integrated Marketing Manager to join our team at T-Mobile. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies that drive business growth and customer engagement.Key Responsibilities:Develop and...

  • Marketing Campaign Manager

    2 weeks ago

    Bellevue, Washington, United States Freshworks Full time

    Field Marketing ManagerWe are seeking a seasoned Field Marketing Manager to drive awareness, generate leads, and support sales efforts in the NA region.Key Responsibilities:Develop and execute field marketing plans to support business objectives and revenue targets.Collaborate with sales, marketing, and other cross-functional teams to align on goals,...

  • Senior Digital Marketing Manager

    2 days ago

    Washington, Washington, D.C., United States Sparks Group Full time

    Job Title: Senior Digital Marketing ManagerWe are seeking a highly skilled Senior Digital Marketing Manager to join our team at Sparks Group. As a key member of our marketing team, you will be responsible for developing and executing integrated marketing campaigns across digital channels to drive business growth and revenue.Key Responsibilities:Lead and...

  • Senior Digital Marketing Manager

    6 days ago

    Washington, United States Sparks Group Full time

    Senior Digital Marketing Manager Job SummaryWe are seeking a highly skilled Senior Digital Marketing Manager to join our team at Sparks Group. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive business growth and revenue.The ideal candidate will have a proven track...

  • Senior Marketing Coordinator

    4 days ago

    Washington, United States Growing Marketing Organization Full time

    Job DescriptionJob DescriptionJob Summary:We are seeking a detail-oriented and organized Sr. Coordinator, Partner Marketing to provide vital administrative support to our Partner Marketing team. This role is essential for facilitating communication between internal departments and external agencies, ensuring the efficient execution of marketing initiatives....

  • Senior Marketing Manager, Demand Generation

    1 week ago

    Washington, Washington, D.C., United States Quorum Full time

    Job Title: Senior Marketing Manager, Demand GenerationQuorum is a fast-growing software company that provides workflow software and information services for government affairs professionals. We are seeking a Senior Marketing Manager, Demand Generation to help generate leads through integrated digital-first marketing campaigns.About the RoleThe Senior...

  • Senior Marketing Manager, Demand Generation

    7 days ago

    Washington, Washington, D.C., United States Quorum Full time

    Job Title: Senior Marketing Manager, Demand GenerationQuorum is a fast-growing software company that provides workflow software and information services for government affairs professionals. We are seeking a Senior Marketing Manager, Demand Generation to help generate leads through integrated digital-first marketing campaigns.About the RoleThe Senior...

  • Senior Marketing Director

    2 weeks ago

    Washington, Washington, D.C., United States CFP Board Full time

    Job Title: Senior Marketing ManagerCFP Board is seeking a highly skilled Senior Marketing Manager to lead our marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that support our annual certification renewals and reinstatements, as well as promoting...

  • Senior Search Engine Marketing Manager

    3 days ago

    Washington, Washington, D.C., United States Ascension Full time

    About the RoleWe are seeking a highly skilled and experienced Senior Search Engine Marketing Manager to join our team at Ascension. As a key member of our marketing operations team, you will be responsible for developing and executing a comprehensive search engine marketing strategy that drives business growth and revenue.Key ResponsibilitiesDevelop and...

  • Operations Manager

    5 days ago

    Washington, United States Climate Action Campaign Full time

    About the RoleThe Climate Action Campaign is seeking a highly skilled and organized Operations Manager to join our team. As a key member of our Operations team, you will provide day-to-day financial and operational management, procurement and inventory management, and aid in human resources management.Key ResponsibilitiesOperations Management (50%)Serve as...

  • Project Manager

    4 weeks ago

    Washington, Washington, D.C., United States Stand Together Full time

    Job DescriptionWe are seeking a skilled Project Manager to join our dynamic marketing and communications team at Stand Together. As a Project Manager, you will play a critical role in driving and implementing engaging and effective strategic marketing campaigns across multiple channels and platforms.Key Responsibilities:Project Planning and Management:...

  • Senior Digital Fundraising Campaign Manager

    5 days ago

    Washington, Washington, D.C., United States Natural Resources Defense Council Inc Full time

    Job SummaryThe Senior Digital Fundraising Campaign Manager will play a key role in driving the organization's digital fundraising strategy, overseeing online fundraising campaigns, and analyzing data to inform future efforts.Key ResponsibilitiesDevelop and manage multi-channel digital fundraising campaigns and projects, collaborating with cross-functional...

  • Integrated Campaign Program Coordinator

    1 month ago

    Washington, Washington, D.C., United States 24 Seven Talent Full time

    Contract OpportunityRemote Position with Collaborative Office OpportunitiesPosition Overview24 Seven Talent is seeking a motivated and detail-oriented Marketing Campaign Operations Manager. This position is responsible for overseeing the implementation and daily operations of large-scale advertising initiatives and fixed marketing strategies.In collaboration...

Senior Marketing Campaign Manager

3 months ago

Washington, United States American Chemical Society Full time

Senior Marketing Campaign Manager - Digital Marketing

Date:

Jun 15, 2024

Location: Washington, DC, US, 20036

Company: American Chemical Society

Position Summary

Reporting to the Senior Manager, Demand Marketing, the Senior Marketing Campaign Manager, Digital Marketing is primarily responsible for developing and operationalizing the integrated marketing campaign plan in relation to digital channels (social media, email, SEO, SEM, PPC) to achieve the goals for ACS Publications journals, subject portfolios, and related products.

Managing a team of Marketing Campaign Managers, the individual will work closely with the Journals, Portfolios & Related Products marketing team and Senior Marketing Manager - Partner Publishing & New Journals to translate journal and portfolio strategy, go-to-market plans and initiatives, customer insights, and messaging into the creation of annual integrated marketing campaign plans to generate high quality article submissions and usage for journals and portfolios and increase revenue growth for the B2C related products.

They will oversee and implement outstanding and effective multi-channel digital marketing tactics and campaigns to promote ACS journals, portfolios, B2C products, and services, to target markets and personas. Working closely with the Senior Manager, Demand Generation & Integrated Campaigns, they will develop and foster a digital marketing center of excellence, ensuring their team optimizes all channels and tactics globally.

In addition, they and their team will deliver digital marketing support to the Senior Marketing Campaign Manager, Experiential Marketing in their efforts to drive registrations, attendance, and follow-up engagements for our conferences, events, and perennial, large-scale engagement activities. They will work cross-functionally within the Global Marketing team to deliver the Return on Investment that is expected from our digital marketing activities.

They will be familiar with ACS Publications products and services, and have an awareness of the needs of authors, researchers, and editors. They should possess a deep expertise ofeffective digital marketing channels and tactics , trends, challenges, and opportunities, and be able to apply that knowledge to the requirements of this role.

Responsibilities

Develop and deliver the demand marketing strategy to support division goals to grow submissions, usage, citations, and general awareness of our portfolio.

Lead and manage a team of Marketing Campaign Managers, e ncouraging and providing opportunities for professional development and supporting them in meeting objectives.

Oversee the development and execution of compelling, scalable integrated marketing activities that encompass digital channels (e.g., content marketing, social media marketing, email marketing, SEO, PPC, digital advertising, and media buys).

Ensure all activities are a planned component of larger strategic marketing campaigns, with aligned messaging, clear objectives and tracked metrics across events.

Support the Experiential Marketing efforts to meet and exceed goals for conferences, events, and perennial, large-scale engagement activities.

Work closely with the Senior Marketing Manager - Journals, Portfolios & Related Products and Senior Marketing Manager - Partner Publishing & New Journals to translate journal and portfolio strategy, go-to-market plans and initiatives, customer insights, and messaging into scalable digital marketing activities.

Manage budgets and allocate resources to maximize Return on Investment (ROI). Ensure resources are allocated to the most impactful initiatives; adjust strategies across the team as necessary to ensure optimal use of resources.

Work with other members of the Global Marketing department, both in-person and through hybrid meetings, to enhance the effectiveness of marketing campaigns and ensure

campaign performance goals are met through regular optimization and experimentation.

Develop relationships with stakeholders across the broader society to leverage opportunities for cross-promotion through digital channels.

Explore new channels at the cutting edge of digital marketing, crafting business cases and making recommendations for pilot projects, as appropriate. Embrace and encourage A/B testing across the campaign lifecycle.

Set marketing benchmarks and establish KPIs for campaigns.

Take initiative and dive into data to identify performance issues or opportunities.

Communicate goals, initiatives, and results of marketing campaigns internally and cross divisionally.

Create and share regular metric driven updates on channel impact, progress, and upcoming initiatives. Report on product campaign impact/results and suggest opportunities for optimization and improvement.

Attend events and conferences to promote ACS Publications journals, products, and services, as needed.

Attend internal and external meetings in-person or hybrid when required.

Other duties as assigned, to meet business needs.

Travel: Up to 20% as needed, domestic and international.

Qualifications:

8+ years of experience in demand generation in digital marketing roles.

Proven and demonstrable experience of successfully leading and managing a team of marketers.

Typically has BA/BS degree or equivalent combination of education, certificates, and experience in areas of related discipline. Minimum 8 years or more of relevant experience including 4 years or more experience in a management position.

Demonstrable experience of, and ability to work successfully in a fast-paced, team environment with set deadlines and defined success metrics, e.g. submission goals, usage targets, citations growth, published output count.

An understanding of marketing automation software and analytics tools. Familiarity with the latest marketing automation tools and analytics platforms to track campaign effectiveness.

Excellent project management skills with the ability to manage multiple projects simultaneously and meet both short- and long-term deadlines. Demonstrable experience of setting and monitoring priorities and projects across a team.

Deep expertise in digital marketing channels including email, advertising, and content, and how to use them to generate demand for an organization's products or services.

Proven track record in programmatic campaign planning and execution.

Analytical skills to inform and support critical decisions and derive actionable insights from complex data.

Excellent organizational skills and attention to detail.

Strong written and oral communication skills. Able to effectively articulate marketing campaigns, results, and project updates across multiple teams and stakeholders.

Ability to quickly establish relationships with colleagues and stakeholders, gain trust, and manage expectations.

Experience in effectively using digital collaboration tools to communicate and manage projects with multiple stakeholders and contributors.

Confidence in setting and managing marketing budgets, accurately tracking spend and reporting on marketing Return on Investment (ROI).

Desireto learn new skills and grow as a well-rounded marketer.

Collaborative and positive attitude of a teammate who is willing to pitch in and support others.

International marketing experience within a global organization.

Experience in STM academic publishing marketing desirable.

Experience in managing relationships with third party agencies a plus.

Understanding of the mission and values of the department and organization.

Excellent working knowledge of MS Office products

Primary Points of Contact

Global Marketing:

Senior Marketing Manager - Partner Publishing & New Journals

Senior Marketing Campaign Manager - Experiential Marketing

Journal, Portfolio, & Related Products marketing team

In-country Marketers

Marketing Centers of Excellence ("Marketing Operations" and "Strategic Communications & Brand")

Division Position Summary This position will be primarily based in the Washington, D.C. office or Oxford, U.K. office. Publications Division employees work a hybrid schedule, consisting of working onsite two days per work, as decided by functional area. The balance of the week is open to working remotely, though employees are always welcome onsite each day if they choose.

EEO/Minority/Female/Disabled/Veteran

Nearest Major Market:

Washington DC

Job Segment: Testing, Project Manager, Technology

#J-18808-Ljbffr