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Senior Digital Marketing Manager

2 months ago

Washington, United States Sparks Group Full time

Senior Digital Marketing Manager Job Summary:

We’re looking for a Senior Digital Marketing Manager to join a well-established and world-renowned Association in Washington, DC. As a Senior Digital Marketing Manager, you will primarily be responsible for developing and operationalizing the integrated marketing campaign plan in relation to digital channels (social media, email, SEO, SEM, PPC) to achieve the goals for ACS Publications journals, subject portfolios, and related products.


Managing a team of three Marketing Campaign Managers, you will work closely with the Journals, Portfolios & Related Products marketing team and Senior Marketing Manager - Partner Publishing & New Journals to translate journal and portfolio strategy, go-to-market plans and initiatives, customer insights, and messaging into the creation of annual integrated marketing campaign plans to generate high quality article submissions and usage for journals and portfolios and increase revenue growth for the B2C related products.


You will oversee and implement outstanding and effective multi-channel digital marketing tactics and campaigns to promote journals, portfolios, B2C products, and services, to target markets and personas. You will also be responsible for developing and fostering a digital marketing center of excellence, ensuring your optimizes all channels and tactics globally.


Senior Digital Marketing Manager Responsibilities:

Team Management:

  • Lead and manage a team of three Marketing Campaign Managers, providing mentorship, guidance, and performance management to ensure the team delivers high-quality results.
  • Encourage and provide opportunities for professional development, supporting the team in meeting objectives.
  • Develop relationships with stakeholders across the broader society to leverage opportunities for cross-promotion through digital channels.
  • Set marketing benchmarks and establish KPIs for digital marketing campaigns.
  • Communicate goals, initiatives, and results of marketing campaigns internally and cross-divisionally.
  • Create and share regular metric-driven updates on channel impact, progress, and upcoming initiatives.


Campaign Development and Execution:

  • Develop and deliver the digital marketing strategy to support division goals to grow submissions, usage, citations, and general awareness of our portfolio.
  • Oversee the development and execution of compelling, scalable integrated marketing activities encompassing digital channels (e.g., content marketing, social media marketing, email marketing, SEO, PPC, digital advertising, and media buys).
  • Ensure all activities are a planned component of larger strategic marketing campaigns, with aligned messaging, clear objectives, and tracked metrics across events.
  • Support Experiential Marketing efforts to meet and exceed goals for conferences, events, and perennial, large-scale engagement activities.
  • Explore new channels at the cutting edge of digital marketing, crafting business cases, and making recommendations for pilot projects as appropriate. Embrace and encourage A/B testing across the campaign lifecycle.
  • Take initiative and dive into data to identify performance issues or opportunities.
  • Report on product campaign impact/results and suggest opportunities for optimization and improvement.


Cross-Functional Collaboration:

  • Work closely with the Senior Marketing Manager - Journals, Portfolios & Related Products, and Senior Marketing Manager - Partner Publishing & New Journals to translate journal and portfolio strategy, go-to-market plans, customer insights, and messaging into scalable digital marketing activities.
  • Work with other members of the Global Marketing department, both in-person and through hybrid meetings, to enhance the effectiveness of marketing campaigns and ensure campaign performance goals are met through regular optimization and experimentation.
  • Budget and Resource Management:
  • Manage budgets and allocate resources to maximize Return on Investment (ROI).
  • Ensure resources are allocated to the most impactful initiatives and adjust strategies across the team as necessary to ensure optimal use of resources.


Expertise and Awareness:

  • Maintain familiarity with Publications products and services, understanding the needs of authors, researchers, and editors.
  • Stay updated on digital marketing trends, challenges, and opportunities, applying this knowledge to enhance campaign effectiveness.


Senior Digital Marketing Manager Qualifications:

  • 8+ years of experience in demand generation in digital marketing roles.
  • Proven and demonstrable experience of successfully leading and managing a team of marketers.
  • BA/BS degree or equivalent combination of education, certificates, and experience in areas of related discipline. Minimum 8 years or more of relevant experience including 4 years or more experience in a management position.
  • Demonstrable experience of, and ability to work successfully in a fast-paced, team environment with set deadlines and defined success metrics, e.g. submission goals, usage targets, citations growth, published output count.
  • An understanding of marketing automation software and analytics tools. Familiarity with the latest marketing automation tools and analytics platforms to track campaign effectiveness.
  • Excellent project management skills with the ability to manage multiple projects simultaneously and meet both short- and long-term deadlines. Demonstrable experience of setting and monitoring priorities and projects across a team.
  • Deep expertise in digital marketing channels including email, advertising, and content, and how to use them to generate demand for an organization’s products or services.
  • Proven track record in programmatic campaign planning and execution.
  • Analytical skills to inform and support critical decisions and derive actionable insights from complex data.
  • Excellent organizational skills and attention to detail.
  • Strong written and oral communication skills. Able to effectively articulate marketing campaigns, results, and project updates across multiple teams and stakeholders.
  • Ability to quickly establish relationships with colleagues and stakeholders, gain trust, and manage expectations.
  • Experience in effectively using digital collaboration tools to communicate and manage projects with multiple stakeholders and contributors.
  • Confidence in setting and managing marketing budgets, accurately tracking spend and reporting on marketing Return on Investment (ROI).
  • Desire to learn new skills and grow as a well-rounded marketer.
  • Collaborative and positive attitude of a teammate who is willing to pitch in and support others.
  • International marketing experience within a global organization.
  • Experience in STM academic publishing marketing desirable.
  • Experience in managing relationships with third party agencies a plus.
  • Understanding of the mission and values of the department and organization.
  • Excellent working knowledge of MS Office products.