Crm communications specialist

Are you a professional in the Marketing and Communication world who has a strong passion for the Arts? KpCompanies is leading the search for a CRM Communications Specialist. The CRM Communications Specialist will lead data-driven campaigns using Salesforce Marketing Cloud full feature set to enhance audience engagement. This union position is full-time and non-exempt. We welcome you and thank you for taking the time to review this job posting. JOB RESPONSIBILITIES CRM Communication Specialist Salary: $65,000/year Supports and Executes CRM Marketing Tactics (60%): Coordinates content, builds, schedules, and monitors all CRM campaigns Works cross-divisionally to gather content and information and determine target audiences Manages scheduling CRM tactics and enforces content deadlines Sets up and maintains email sign-up form and preference center; tracks health of email list Proactively troubleshoots technical issues within Mia’s existing digital marketing platform (currently Salesforce Marketing Cloud) Creates and maintains email template content inside Ticketure, the museum’s ticketing system Utilizes CRM data (Salesforce) to develop and define segments geared toward visitor interests and behaviors, and automate sends based on transactions and preferences Builds Salesforce reports and Salesforce Marketing Cloud data extensions and automations for targeted email sends Serves as the liaison lead with external Marketing Cloud support consulting Integrates CRM campaigns with broader Marketing and Communication strategies, and supports Marketing and Communication with implementation Evaluates and recommends new email marketing methods, as well as process improvements Monthly Reporting and Analysis (15%): Establishes and tracks performance metrics and reports analytics through dashboards and other reporting tools to the marketing and communication department, as well as key organizational partners, including actionable insights Tracks and analyzes email data to test messaging strategies; conducts A/B testing to understand which messages are most effective and why Able to work with complex data sets, manage multiple channels simultaneously, and innovate quickly for changing customer trends. Based on analytics, recommend adjustments to CRM campaigns to support the overall marketing plan and strategies Works collaboratively with IS and Mia’s Data Analyst to builds CRM (Salesforce) reports that help optimize digital advertising campaigns and serve specific audience segments Makes recommendations on CRM strategy/communications based on digital advertising performance Collaborates and works with all Audience and Engagement teams to align timing and strategy of CRM communications with organic social media and digital advertising General Marketing and Communications Team Support (15%): Responsible for the project management of assigned marketing and communication initiatives, including content assets and deliverables. Utilizes market research, industry trends, and emerging technologies to continuously innovate content strategies that drive traffic and inspire our audiences. In partnership with Mia’s Data Analyst, identifies and uses key performance indicators (KPIs) to interpret data insights in order to improve content performance and drive continuous improvement. Reports and communicates data insights to key internal stakeholders regularly. Based on analytics, suggest adjustments to content calendar and campaigns to support the overall marketing plan and strategy. Performs other related duties and responsibilities as required or assigned (10%) REQUIRED QUALIFICATIONS Below are some of the typical requirements for a CRM Communication Specialist. We recognize that skill sets can be a complex combination of experiences. Even if your background does not exactly match these requirements but you have a passion for our work, we would love to hear from you and we recognize the value of transferable skills. Education: BA degree or previous experience required; CRM Marketing/Communications a plus. Skills and Experience: Three or more years of experience in CRM and digital marketing (CRM-based campaign implementation, delivery, and analytics preferred) Proficient using CRM software and platforms, Salesforce and Salesforce Marketing Cloud preferred Solid writer and copy editor with proven experience in delivering compelling email and digital campaigns Experience delivering a variety of digital channels and assets, including rich media online ads, automated email journeys, and social media applications Strong understanding of web metrics, digital analytics, with the ability to generate, analyze, interpret and report on data Excellent listening, written, proofing, and verbal communication skills Familiar with project management software, Asana preferred Ability to problem solve, work under constant deadline pressure, and manage multiple projects simultaneously Solution-oriented, collaborative team player to advance Mia’s mission and strategic priorities Preferred: Experience working in Salesforce and Salesforce Marketing Cloud for building emails, email templates, troubleshooting HTML and CSS issues in email builds, managing data, building lists, and reporting Experience with email automation Other requirements: Experience working in Salesforce and Salesforce Marketing Cloud for building emails, managing data, building lists, and reporting Experience with email automation HOW TO APPLY Interested candidates should submit a cover letter, resume, and salary expectations no later than 9:00pm on Monday, October 14, 2024. EQUITY + SALARY DISCLOSURE We believe in practices that create real equity and pay parity regardless of background or identity and we freely discuss compensation with all qualified candidates the first time we interview them. Saving the salary discussion for the first conversation allows us to fully understand the needs of each candidate and to ensure that qualified candidates, even those who’ve historically been overlooked and/or underpaid, don’t self-select out of the processes based on salary alone, as our experience and research suggest. In addition to those who opt out, because they fear the salary may be out of reach for them, we equally don’t want to miss out on conversations with candidates who are slightly over the range when in some cases the total compensation including factors such as bonuses, flexibility, and better health benefits, etc. may exceed expectations. Finally, as a search firm – we are always looking for top-notch talent to introduce to our clients. Should the salary or any other requirement not be fit, there is often a chance that someone on our team is working on another position you may be a better fit for. If you would like to discuss your qualifications for this role as well as discuss salary and compensation - just give us a call, and we’d be happy to discuss EQUAL OPPORTUNITY EMPLOYER Mia IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY EMPLOYER: It is the museum’s policy to hire and promote qualified people and administer all terms and conditions of employment without discrimination due to race, color, creed, religion, ancestry, national origin, gender, sexual orientation, disability, age, marital status, status with regard to public assistance, or other protected-class status. Mia and kpCompanies do not discriminate on the basis of disability in admission or access to or employment in its programs and activities. If you are in need of a reasonable accommodation to enable you to complete the application process, please contact mat@kpcompanies.com. Mia’s FRAMEWORK FOR INCLUSION, DIVERSITY, EQUITY, AND ACCESSIBILITY: Mia is committed to championing policies and practices that value diversity, foster equity, and empower an accessible and inclusive environment. Our strength lies in the diversity among the broad range of people who contribute their time and talents to Mia. We consider inclusion and accessibility a driver of institutional excellence and seek out diversity of participation, thought, and action. It is our aim, therefore, that our employees, trustees, interns, and volunteers reflect and embrace these core values. All submissions are received in the strictest confidence. #J-18808-Ljbffr